International News
Bangkok Gems and Jewelry Fair 2025
Shines Bright, Generating Over 3.7 Billion Baht in Sales
The Department of International Trade Promotion (DITP) and the Gem and Jewelry Institute of Thailand (GIT) have announced the remarkable success of the 71st Bangkok Gems and Jewelry Fair, held from February 22–26, 2025, at the Queen Sirikit National Convention Center. The event exceeded all expectations, drawing nearly 40,000 visitors from across the globe and generating over 3.7 billion baht in trade value. This reinforces Thailand’s position as a global hub for the gem and jewelry industry. With demand surging, organizers are already preparing for the 72nd edition, with exhibition space nearly fully booked.
Sunanta Kangvalkulkij, Director-General of DITP, highlighted the significance of the event: “The Bangkok Gems and Jewelry Fair is a premier international trade show that serves as a key platform for buyers and traders worldwide. Held twice a year, in February and September, the 71st edition saw an expanded exhibition area to accommodate growing industry demand, featuring over 2,628 booths. The response was overwhelmingly positive, with more than 40,000 visitors—71% of whom were international attendees—driving total trade value to 3.718 billion baht, a 3.35% increase from the previous edition. The top five best-selling product categories included gemstones, fine jewelry, silver jewelry, gold and fine jewelry, and diamonds. The fair’s continued success underscores its reputation as a premier global business platform for the gems and jewelry sector.
Her Royal Highness Princess Sirivannavari Nariratana Rajakanya graciously presided over the opening ceremony of the 71st Bangkok Gems and Jewelry Fair on February 22, 2025. In a moment of great honor, Her Royal Highness granted permission to showcase her high jewelry creations in the special exhibition AMOUR ÉTERNEL HAUTE JOAILLERIE. This prestigious display was a highlight of the event, demonstrating the Princess’s commitment to preserving Thai craftsmanship and promoting the Thai jewelry industry on the global stage. The exhibition received an overwhelming response from visitors.”
Sumed Prasongpongchai, Director-General of GIT, emphasized the fair’s role in reinforcing Thailand’s status as a leading gem and jewelry hub: “Bangkok Gems and Jewelry Fair is a must-attend event in the global gem and jewelry industry. It highlights Thailand’s expertise as a center for gemstone enhancement and trading, as well as its world-class artisans known for their exquisite craftsmanship. The fair also offered a range of industry-focused activities, including marketing seminars, technical knowledge-sharing sessions, and the highly anticipated Networking Reception, which brought together key figures from the Thai and international jewelry industries.” The overwhelmingly positive reception from exhibitors and buyers alike has resulted in strong demand for the next edition, with most exhibition booths already reserved. Organizers are confident that the upcoming 72nd edition will be even bigger and more successful.
Save the Date: 72nd Bangkok Gems and Jewelry Fair
The next edition of the Bangkok Gems and Jewelry Fair will take place from September 9–13, 2025, at the Queen Sirikit National Convention Center. Interested exhibitors and visitors can find more information or book exhibition space in advance by contacting +66 2 634 4999 ext. 639 or visiting www.bkkgems.com.
DiamondBuzz
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.
The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.
Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.
We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance) to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”
Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.
By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”
The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:
- Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
- Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
- Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
- Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.
As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
Botswana’s diamond problems are holding back its economy
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
MLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
Botswana’s diamond problems are holding back its economy
-
DiamondBuzz2 hours agoDe Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
-
New Premises1 hour agoMLA Bhagwandas Sabnani Inaugurates Limelight Lab-Grown Diamonds’ Exclusive New Store in Bhopal
-
DiamondBuzz19 hours agoBotswana’s diamond problems are holding back its economy
-
ShowBuzz1 day agoVICENZAORO JANUARY 2026 – Focus was on the new paradigm of jewellery in which heritage, identity and technology converge
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.