loader image
Connect with us

BrandBuzz

Azzallure unveils sculptural engagement ring collection in response to changing bridal preferences

Published

on

2,765 views

 Azzallure, a custom jewellery design firm with headquarters in Dubai, has released a new collection of engagement rings with striking, sculpture-like patterns. The launch is part of a larger trend among women who are choosing rings that symbolise identity, change, and personal growth over traditional, delicate styles.

From January 2024 to March 2025, Azzallure conducted internal client consultations and found that about 38% of new bridal inquiries asked for a non-traditional custom piece or a redesign of an existing engagement ring. Compared to 22% the year before, this represents a discernible increase. In contrast to the traditional solitaire or symmetrical halo rings, clients are increasingly choosing design elements like bold gold bands, offset or stacked diamond settings, and asymmetrical compositions.

 Previously regarded as unusual or niche, these design preferences are now creating a unique category within Azzallure’s custom portfolio, especially among women between the ages of 30 and 45 who are looking for jewellery that fits with their changing identities and stages of life.

“We at Azzallure have witnessed a significant change in the way that women view bridal jewellery. It now signifies personal growth rather than merely a relationship milestone. We have observed an increase in the number of customers who want rings that represent what they are today rather than their initial selves. These works are daring, deliberate, and intensely intimate. It is our privilege to translate their stories into timeless design—jewellery that doesn’t just sparkle but speaks.”Azzallure Chotani, Founder and CEO of Azzallure.

“We’re designing for a generation that values meaning as much as aesthetics,” said the Azzallure Chotani. “These women are not just choosing a ring—they’re choosing a reflection of their journey, and our role is to bring that to life through thoughtful, personalised craftsmanship

Azzallure’s findings are consistent with more general patterns in the Indian and international jewellery markets. Over 42% of urban female consumers indicated interest in customised or redesigned bridal jewellery, citing factors like personal development, lifestyle adjustments, or changing aesthetics, according to a 2024 report by the Jewellery Trends Council India. Women between the ages of 28 and 40 have a particularly strong preference for jewellery that strikes a balance between modern design and symbolic meaning.

Unlike traditional engagement rings, which typically favour minimalism and symmetry, Azzallure’s new line embraces form-forward silhouettes, irregular diamond placements, and a blend of materials including natural and lab-grown stones. Each piece is created through the brand’s bespoke design process, which includes one-on-one consultations, CAD mockups, and handcrafted finishing.

The new engagement ring line reflects Azzallure’s category-fluid design philosophy, which brings together natural diamonds, lab-grown stones, and high-end costume jewellery within a single curated platform. The brand aims to redefine traditional boundaries in bridal jewellery by offering designs that are emotionally resonant, stylistically diverse, and functionally versatile.

Each custom piece, like lab diamond necklaces or engagement rings, is developed in close collaboration with clients, combining storytelling with material precision. The design process typically spans three to six weeks from consultation to delivery, ensuring both technical quality and symbolic relevance.

Continue Reading
Advertisement
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

BrandBuzz

Waman Hari Pethe Jewellers Opens its 30th Showroom marking its entry in Thane, a major Milestone

Continuing its legacy since 1909, Waman Hari Pethe Jewellers opens doors to its 30th showroom in Thane.

Published

on

224 views

Waman Hari Pethe Jewellers, a name synonymous with heritage and trust since 1909, has expanded its legacy with the grand opening of its 30th showroom in Thane. This marks a significant chapter in the brand’s 116-year journey of delivering timeless craftsmanship and impeccable quality.

The new showroom was inaugurated in the presence of esteemed guests, including Ramesh Vaze, Chairman of S.H. Kelkar & Co. Ltd., and National Award-winning filmmaker Ravi Jadhav, along with long-time patrons and senior members of the company.

Designed as a modern retail destination, the state-of-the-art Thane showroom showcases an extensive range of gold, diamond, and Polki jewellery, blending traditional artistry with contemporary elegance.

Commenting on the launch, Ashish Pethe said, “Opening our 30th showroom is a testament to the trust our customers have placed in us. Our patrons had to travel to Mumbai for buying with us. Now we are happy to come to Thane to serve our loyal customers. Thane’s vibrancy makes it an ideal location to serve our discerning clientele.”

The launch event also featured an exclusive preview of new collections, continuing the brand’s promise to offer jewellery that helps create lasting memories.

With this new addition, Waman Hari Pethe Jewellers reinforces its commitment to being closer to its customers while upholding its legacy of excellence in jewellery.

Continue Reading

BrandBuzz

PNG Jewellers Expands Presence with New Store Launch in Jalgaon with Inauguration by Marathi Industry Superstar Swapnil Joshi

Spread across 4,500 sq. ft., this large format store inaugurated by Marathi Industry Superstar Swapnil Joshi will showcase PNG Jewellers’ complete range of offerings, including exquisite collections in gold, natural diamond, silver and platinum jewellery

Published

on

216 views

PNG Jewellers, one of India’s most trusted and iconic legacy jewellery brands, proudly announced the grand opening of its new store in Jalgaon, Maharashtra. The new store was inaugurated by Marathi film industry superstar Swapnil Joshi, marking yet another milestone in the brand’s ongoing expansion journey driven by strong customer demand for its jewellery.

Spread across 4,500 sq. ft., the store will showcase the very best of PNG Jewellers stunning collections like Saptam, Pratha, Katha and Eiina. Located in the fast developing suburb of Ajay Colony, Ring Road, the new space has been designed to deliver an exceptional shopping experience, blending PNG’s heritage of trust and craftsmanship with modern retail elegance and top notch service.

To celebrate the launch, PNG Jewellers has announced special inaugural offers from the 15th of August to 29th of August 2025. Customers can enjoy upto 20% off on gold jewellery making charges and upto 50% off on diamond jewellery making charges, making it the perfect opportunity to explore and own timeless designs right at the beginning of the festive season.

Sharing his excitement about the launch, actor Swapnil Joshi said, “It’s always a delight to be a part of PNG Jewellers’ milestone celebrations. This one is truly special as it is the launch of PNG’s first store in the city of Jalgaon! The people of Maharashtra deserve nothing but the best and I am so glad that PNG Jewellers has now entered this wonderful city with its amazing jewellery with such a grand showroom.”  

Speaking at the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Jalgaon has been a high-potential market for us, and the decision to open a store here is a direct response to the growing demand from our customers in the region. This new store allows us to bring our complete range of products and our signature shopping experience closer to our valued patrons. We are committed to serving the people of Jalgaon with the same trust, transparency, and quality that PNG Jewellers has stood for since its inception in 1832.”

The Jalgaon store launch reinforces PNG Jewellers’ vision of expanding its footprint as Maharashtra’s strongest jewellery player while staying deeply connected to the needs of its customers. With this addition, the brand continues to tap high potential markets in India as it embarks up a nationwide expansion.

Continue Reading

BrandBuzz

Bhima Jewellery Relaunches Its Trivandrum Flagship Showroom with Grandeur – Inaugurated by Cine Star Kajal Aggarwal

Bhima Jewellery celebrated the grand relaunch of its flagship Trivandrum showroom, inaugurated by actress Kajal Aggarwal, marking a new chapter in its century-long legacy of purity and craftsmanship.

Published

on

219 views

Bhima Jewellery, India’s trusted name in purity, craftsmanship, and heritage for over a century, marked a spectacular new chapter today with the grand relaunch of its flagship showroom in Trivandrum. The much-awaited event was graced by leading cine artist Kajal Aggarwal, who inaugurated the revamped store amidst an enthusiastic and vibrant gathering of customers and well-wishers.

The ceremony witnessed the presence of prominent members of the Bhima Jewellery leadership team, including Dr. B. Govindan (Chairman), M.S. Suhas (Managing Director), Jaya Govindan, Gayathri Suhas, Navya Suhas (Directors), and Aarthi Govindan.

The redesigned showroom offers an elevated luxury experience, blending Bhima’s timeless traditions with modern elegance. Spread across multiple levels, the flagship store showcases an extensive range of jewellery – from exquisite bridal collections, traditional Kerala designs, antique treasures, diamond masterpieces, Silver and contemporary lightweight pieces, to a special curated section for platinum and precious gemstones.

Speaking on the occasion, Chairman Dr. B Govindan and Suhas MS  Managing Director, Bhima Jewellery, said: “Trivandrum holds a special place in Bhima’s legacy. This flagship showroom is more than just a retail space

It’s an celebration of our 100-year journey of trust, purity, and artistry. With this relaunch, we are offering our customers not just jewellery, but a world-class shopping experience.”

Kajal Aggarwal, the guest of honour, shared her excitement: “Bhima Jewellery has been a household name for generations. I’m delighted to be part of this beautiful milestone and witness the exceptional designs and craftsmanship that truly reflect India’s rich heritage.”

The relaunch also unveiled exclusive inaugural offers for customers, valid for a limited time, as a gesture of gratitude for the unwavering support of Trivandrum’s jewellery lovers.

Continue Reading
Advertisement

Trending

CONTACT US

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

error:
0
Would love your thoughts, please comment.x
()
x