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AVR Swarna Mahal Jewellers Expands Legacy with New Showroom in Perambalur

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Marking a new chapter in its illustrious journey, AVR Swarna Mahal Jewellers has officially inaugurated its brand-new showroom in Perambalur, bringing its legacy of trust, craftsmanship, and tradition to a fresh audience. The grand opening on May 25, 2025, was celebrated with exclusive offers and warm local reception, adding another gleaming milestone to the brand’s growing footprint.

With this launch, AVR Swarna Mahal now proudly operates 20 retail outlets across Tamil Nadu and neighbouring regions, further solidifying its presence as one of South India’s most beloved jewellery destinations.

The Perambalur showroom promises a wide array of exquisitely crafted pieces across categories — gold, diamond, silver, and Vendi silver jewellery — designed to meet both traditional and contemporary tastes. To commemorate the launch, the store is offering special inaugural discounts:

AVR Shreesmaran, Director of AVR Swarna Mahal stated, “With every new store, we bring not just jewellery, but a heritage of trust and fine artistry. Perambalur is a significant addition to our family, and we look forward to becoming a part of the lives and celebrations of the people here.”

  • AVR Swarna Mahal has built a reputation over decades for its exceptional quality, customer service, and commitment to purity. The new Perambalur showroom carries forward this tradition, offering a seamless shopping experience in an elegant, welcoming environment.

Customers can now explore a world where every sparkle tells a story, and where tradition meets timeless beauty — right in the heart of Perambalur. and both precious and semi-precious stones.

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New Premises

From Mumbai to Delhi: House of Quadri Brings Its Signature Diamond Experience to the Capital

“House of Quadri expands to Delhi, offering immersive experiences and showcasing iconic lab-grown diamond collections Allure and Ellipses, while championing ethical luxury and personalized craftsmanship.”

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After the success of its flagship in Mumbai’s heritage district of Fort, House of Quadri unveils its second retail destination in Delhi, marking a significant milestone in the brand’s journey. Known for redefining fine jewellery through its philosophy of “Luxury as a Habit,” the brand continues to champion the beauty, accessibility, and sustainability of lab-grown diamonds.

The Delhi store introduces patrons to House of Quadri’s most iconic design narratives, offering an immersive experience that celebrates craftsmanship, innovation, and timeless appeal. At its heart lie two exquisite edits, Allure and Ellipses, each reflecting the brand’s signature design language. The Allure collection reinterprets the marquise and pear cuts with a bold, modern sensibility. Traditionally associated with grace and sophistication, these forms are now imagined through sculptural silhouettes that fuse drama with delicacy. The elongated marquise and graceful pear are transformed into contemporary expressions of individuality, embodying the balance between strength and elegance that defines House of Quadri’s aesthetic.

In contrast, Ellipses celebrates the oval cut, geometry’s most elegant rebellion, with jewels that exude quiet sophistication. The collection highlights the flattering fluidity of the oval shape, crafted to enhance the natural grace of the hand. Through thoughtful detailing, subtle elongations, and refined symmetry, each piece captures the brand’s commitment to effortless modernity and timeless allure.

Beyond its curated collections, House of Quadri continues to celebrate personal expression through bespoke creations. Clients are invited to collaborate with the brand’s artisans to design rings that reflect their individuality whether marquise, oval, round, or an unconventional silhouette each transformed into an heirloom that carries personal meaning.

Vaibhav Karnavat

“For us, Delhi was never about replication, but evolution,” says Vaibhav Karnavat, Founder & CEO of House of Quadri. “We wanted to bring our most iconic collections to a city that deeply appreciates craftsmanship and culture. This store represents our ongoing journey, a celebration of modern design, ethical luxury, and everyday elegance.”

More than just an expansion, the Delhi store embodies the evolution of thought and forms a space where diamonds are not reserved for occasions but designed to be lived with. It invites every visitor to experience fine jewellery as an extension of self-wearable art that celebrates individuality, emotion, and the quiet luxury of everyday life.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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