National News
Avira Diamonds Enters South India Market with First Hyderabad Store
The lab-grown diamond brand launches in Madhapur as part of a broader expansion across Andhra Pradesh and Telangana.
Avira Diamonds, the lab-grown diamond jewellery brand, has marked the beginning of its South India expansion with the opening of its first store in Hyderabad. The new outlet, located in the bustling neighbourhood of Madhapur, spans 1,600 square feet and showcases a diverse collection of jewellery, including earrings, bracelets, bangles, solitaires, and coloured diamonds.
This launch is a key step in Avira’s strategic growth across southern India, with plans to open additional stores in Andhra Pradesh and Telangana.
Suresh Jain, Founder and Managing Director of Avira Diamonds, shared his inspiration behind the brand’s vision: “The concept of earth-friendly diamonds instantly captivated me with its promise of sustainability and ethical sourcing. As I immersed myself in understanding this innovative approach, I discovered its profound potential to revolutionize the industry.”
He added, “With our first store in Hyderabad, we are excited to bring Avira’s signature craftsmanship and sustainable luxury to a city known for its rich legacy in jewellery and fine living. We’re here to make diamonds accessible to every Hyderabadi household.”
Avira Diamonds currently operates eight retail stores across Chennai, Bangalore, Puducherry, and Dubai. The brand continues to position itself as a leader in sustainable luxury, offering lab-grown diamonds that blend environmental responsibility with high-end design.
The session saw a power packed panel of experts that comprisedSurendra Mehta, National Secretary- IBJA,Ranjith Singh,Head of Business Development, IIBX, Shweta Dhanak, Director – Vijay Exports,S Thirupathi Rajan, MD Goldsmith Academy, Shivanshu Mehta, SVP & Head Bullion-MCX.The session was moderated by Chirag Seth, Principal Consultant, Metals Focus.
Some salient points made by the panelists:
- Gold prices are not linked to consumer demand. They are linked to central bank buying and ETFs
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- Jewellers were advised to use a mix of futures and options for risk mitigation
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