DiamondBuzz
Australian LGD retailer Secrets Shhh collapses just before Christmas
As the holiday season approaches, one ofAustralia’s recognizable jewelry retailers finds itself navigating troubled waters. Secrets Shhh, a well-established chain that has become familiar to shoppers across the country, now faces an uncertain future after its parent company entered voluntary administration in the weeks leading up to Christmas—traditionally the busiest and most crucial period forretail businesses.
The collapse of Secrets Shhh, an Australian retailer specializing in lab-grown diamonds, arriving just weeks before Christmas represents more than the failure of a single business. It signals potential trouble for an industry that has positioned itself as the future of diamond retail. As administrators from FTI Consulting work to salvage what remains of the company, the broader implications for the lab-grown diamond sector demand careful examination.
The crisis exemplifies the challenges facing brick-and-mortar specialty retailers in the contemporary marketplace. Jewelry stores, while offering products with enduring appeal, must contend with changing consumer habits, online competition, economic pressures, and shifting shopping patterns. When these forces converge, even established brands with years of market presence can find themselves struggling to remain viable.
DiamondBuzz
Jwaneng 28.88 Diamond Sale Marks Start of De Beers, Sotheby’s Collaboration
Collaboration Centers on Joint Marketing and Storytelling, Both Companies Co-create a Branded Narrative – “Earth To Art”
The sale of the Jwaneng 28.88 diamond later this month marks the start of a collaboration between De Beers and Sotheby’s.
This isn’t a simple transaction; it’s a narrative takeover. Under the banner “Earth to Art,” the two giants are co-creating a branded experience that tracks the journey of a stone from the deep-time pressure of the Botswana crust to the white-glove stage of the auction house.
The face of this revolution is the Jwaneng 28.88. A flawless, D-color, unmounted miracle, this diamond was carved from a massive 114.83-carat rough pulled from the legendary Jwaneng mine—the “Prince of Mines.”
It doesn’t just sparkle; it demands attention. This isn’t just carbon—it’s a curated relic of the earth’s core, reimagined for the modern collector.
The Sale Details
The Jwaneng 28.88 will headline the Magnificent Jewels & Jadeite sale in Hong Kong. It is accompanied by a curated selection of other Jwaneng-sourced treasures, including a solitaire ring and a pair of diamond earrings that redefine “standard” brilliance.
- Auction Date: 23 April.Location: Sotheby’s Hong Kong
- Estimate: HKD 17M – HKD 22M ($2.2M – $2.8M USD)
While the specific legal ink of the deal remains under wraps, the intent is clear: De Beers and Sotheby’s are no longer just seller and platform. They are storytellers. By merging De Beers’ unrivaled access to the source with Sotheby’s cultural authority, “Earth to Art” ensures that a diamond is never just a stone again. It is a legacy you can hold.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.