BrandBuzz
Aupulent Ushers in a New Era of Emotion-Driven Jewellery
After redefining modern masculinity with its bold new men’s collection, Aupulent is once again poised to shift the jewellery narrative in India this time, by putting emotion at the heart of every piece.
In a world where jewellery is no longer just about sparkle or status, Aupulent is curating collections that speak to deeply personal journeys. Whether it’s healing, growth or new beginnings, each piece in these upcoming collections will mark a feeling not just a milestone.
Two such emotion-first collections currently in the works include:
- The New Beginnings Collection: Designed for endings that lead to new beginnings or moments of emotional reset. Think of it as a personal ritual in the form of jewellery cathartic, empowering, and fiercely individual.
- The Milestone Collection: Celebrating the quieter wins and powerful ‘firsts’ your first solo trip, your first big promotion, your first car. This isn’t just jewellery; it’s a wearable memory.
“We want to create jewellery that mirrors real life its joys, transitions, closures, and evolutions,” says Surya Jain, Founder & CEO, Aupulent. “For us, luxury isn’t just about aesthetics anymore it’s about emotional relevance. We’re creating collections that people reach for in their most intimate, defining moments.”
These collections will blend Aupulent’s signature design language clean geometry, lab-grown diamonds, and certified 14K BIS-hallmarked gold with meaningful storytelling that goes beyond occasion-based gifting.
Stay tuned. The future of jewellery is not just visible it’s deeply felt.
BrandBuzz
MCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade
In a landmark decision that will significantly ease compliance for thousands of jewellery businesses across India, the Ministry of Corporate Affairs (MCA) has revised the definition of “Small Company” under the Companies Act, 2013, effective 1st December 2025.GJC published and sent out this important update to the jewellery trade.
New Eligibility Criteria (both conditions to be satisfied):
- Paid-up Share Capital : ≤ Rs.10 Crore (earlier Rs.4 Crore)
- Annual Turnover : ≤ Rs.100 Crore (earlier Rs.40 Crore) (as per the latest audited financial statements)
Any company exceeding even one of the above limits will cease to be a Small Company.
Key Benefits for Jewellers (Private Limited & Family-Owned Firms):
- Only 2 Board Meetings required in a year
- Exemption from mandatory Internal Audit in most cases
- Substantially lower penalties for defaults
- Simplified Annual Return via Form MGT-7A
- No need to prepare Cash Flow Statement in financials
- Exemption from mandatory Auditor Rotation – continue with existing trusted auditors
- Reduced overall compliance cost and administrative burden
GJC advised jewellery firms to immediately review their Paid-up Capital and Turnover for FY 2024-25 to confirm eligibility and start availing the relaxations from the current financial year itself.
MCA raises “small company” thresholds – up to ₹10 cr capital & ₹100 cr turnover from 1st December 2025, major relief for jewellery trade
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.