BrandBuzz
Aupulent Ushers in a New Era of Emotion-Driven Jewellery
After redefining modern masculinity with its bold new men’s collection, Aupulent is once again poised to shift the jewellery narrative in India this time, by putting emotion at the heart of every piece.
In a world where jewellery is no longer just about sparkle or status, Aupulent is curating collections that speak to deeply personal journeys. Whether it’s healing, growth or new beginnings, each piece in these upcoming collections will mark a feeling not just a milestone.
Two such emotion-first collections currently in the works include:
- The New Beginnings Collection: Designed for endings that lead to new beginnings or moments of emotional reset. Think of it as a personal ritual in the form of jewellery cathartic, empowering, and fiercely individual.
- The Milestone Collection: Celebrating the quieter wins and powerful ‘firsts’ your first solo trip, your first big promotion, your first car. This isn’t just jewellery; it’s a wearable memory.

“We want to create jewellery that mirrors real life its joys, transitions, closures, and evolutions,” says Surya Jain, Founder & CEO, Aupulent. “For us, luxury isn’t just about aesthetics anymore it’s about emotional relevance. We’re creating collections that people reach for in their most intimate, defining moments.”
These collections will blend Aupulent’s signature design language clean geometry, lab-grown diamonds, and certified 14K BIS-hallmarked gold with meaningful storytelling that goes beyond occasion-based gifting.
Stay tuned. The future of jewellery is not just visible it’s deeply felt.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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