The unique, one-of-a-kind association embodies the shared values of female empowerment, individuality, and self-expression that both Aukera and Taapsee Pannu passionately stand for.

Aukera’s unwavering dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. It has redefined the essence of diamond jewellery by converging exceptional craftsmanship with unmatched quality. Every step the brand takes is intentional, rooted in its purpose of giving women the power of choice. Taapsee’s partnership with Aukera further underscores this core vision of inspiring a new generation of women who value independence, self-expression, and uncompromising quality.

“At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception,” said Lisa Mukhedkar, Co-founder of Aukera. “Taapsee embodies the essence of choice – she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”

“At Aukera, design comes first, which is original, daring, and impossible to ignore. And the quality? We’ve set the bar so high, the others use it as their aspiration! I’ve spent time with the team and seen their obsession with every detail, from pushing boundaries in design to building innovation into every creation. So, when people ask me why Aukera, I tell them, it’s not the same, it’s better, and only gets better.” said Taapsee Pannu.

A New Benchmark in Diamond Jewellery

Aukera’s rapid growth and success are a testament to its commitment to delivering exceptional quality and value to its customers. As the brand continues to expand its presence across India, it remains focused on its mission to make high-quality diamond jewellery accessible to everyone. Supported by a recent $15 million Series B funding round, the brand offers of a diverse range of thoughtfully curated products ranging across categories such as earrings, rings, pendants, bracelets and other everyday essential Jewellery, making the brand suitable for all. In the past, Aukera has launched distinctive collections such as ‘Echoes of Choice’, ‘Big Rock Fest’, ‘Bridal Rings Collection,’ and ‘Champagne Collection,’ setting itself apart by continually introducing forward looking designs and collections for its audience.

The partnership announcement has kicked off with a nation-wide movement backed by multiple media platforms, including print, digital, radio and In-store promotional materials and will further reinforce the brand’s vision of pushing the boundaries of excellence in grown diamond jewellery.