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Aukera Announces Taapsee Pannu as its Partner in Purpose

Aukera, a trailblazer in the world of grown diamond jewellery, has announced celebrated actor Taapsee Pannu as their ‘Partner in Purpose’.

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The unique, one-of-a-kind association embodies the shared values of female empowerment, individuality, and self-expression that both Aukera and Taapsee Pannu passionately stand for.

Aukera’s unwavering dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. It has redefined the essence of diamond jewellery by converging exceptional craftsmanship with unmatched quality. Every step the brand takes is intentional, rooted in its purpose of giving women the power of choice. Taapsee’s partnership with Aukera further underscores this core vision of inspiring a new generation of women who value independence, self-expression, and uncompromising quality.

“At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception,” said Lisa Mukhedkar, Co-founder of Aukera. “Taapsee embodies the essence of choice – she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”

“At Aukera, design comes first, which is original, daring, and impossible to ignore. And the quality? We’ve set the bar so high, the others use it as their aspiration! I’ve spent time with the team and seen their obsession with every detail, from pushing boundaries in design to building innovation into every creation. So, when people ask me why Aukera, I tell them, it’s not the same, it’s better, and only gets better.” said Taapsee Pannu.

A New Benchmark in Diamond Jewellery

Aukera’s rapid growth and success are a testament to its commitment to delivering exceptional quality and value to its customers. As the brand continues to expand its presence across India, it remains focused on its mission to make high-quality diamond jewellery accessible to everyone. Supported by a recent $15 million Series B funding round, the brand offers of a diverse range of thoughtfully curated products ranging across categories such as earrings, rings, pendants, bracelets and other everyday essential Jewellery, making the brand suitable for all. In the past, Aukera has launched distinctive collections such as ‘Echoes of Choice’, ‘Big Rock Fest’, ‘Bridal Rings Collection,’ and ‘Champagne Collection,’ setting itself apart by continually introducing forward looking designs and collections for its audience.

The partnership announcement has kicked off with a nation-wide movement backed by multiple media platforms, including print, digital, radio and In-store promotional materials and will further reinforce the brand’s vision of pushing the boundaries of excellence in grown diamond jewellery.

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GlamBuzz

Limelight Diamonds Expands Its Sparkle in Gandhidham with Actor Malhar Thakar

India’s leading lab grown diamond jewellery brand strengthens its presence in the state with the launch of its 6th store

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Limelight Diamonds Expands Its Sparkle in Gandhidham with Actor Malhar Thakar

Limelight Diamonds, India’s largest lab grown diamond jewellery brand, has unveiled its first store in Gandhidham, marking another milestone in its Gujarat expansion, bringing the state-wide total to six stores. The grand launch celebration was led by Gujarati cinema’s heartthrob, Malhar Thakar in the presence of Nirav Bhatt, Co-Founder, Limelight Diamonds; Dhavan Kodrani, Regional Partner; and the Limelight leadership team.

The new store brings Limelight’s signature blend of innovation, craftsmanship, and conscious luxury to Gandhidham’s discerning jewellery lovers. Designed with modern minimalism, the store interiors exude elegance and warmth, offering customers an immersive space to explore fine jewellery that reflects both beauty and responsibility.

The Gandhidham store showcases Limelight’s celebrated range of lab grown diamond jewellery, from statement solitaires and elegant necklaces to everyday wear pieces like rings, bracelets, and earrings, all crafted using pure CVD lab grown diamonds known for their brilliance and sustainability.

To celebrate the launch, Limelight has announced a special offer: 15% off on diamond value and 15% off on Making charges and a FREE gold coin on purchases above 1 lakh.

Admiring the Brand’s collection, Actor Malhar Thakar said, “It feels wonderful to associate with Limelight once again and to be part of their exciting journey as they expand across Gujarat. I’ve always believed in meaningful style, and Limelight’s lab grown diamonds truly embody that as they’re 100% real, pure, and proudly made in India. I truly admire Limelight’s constant innovation, bringing forth creations that reflect strength, elegance, and timeless appeal for all. I’m thrilled to be in Gandhidham today to celebrate this new chapter of sustainable luxury with Limelight, a brand that’s redefining brilliance with purpose.”

“The launch of our Gandhidham store is another step towards redefining how India experiences fine jewellery,” said Pooja Madhavan, Founder & MD, Limelight Diamonds. “This launch reflects our vision of making sustainable fine jewellery part of every modern woman’s lifestyle. With every new store, we’re not just expanding our reach, we’re deepening our commitment to make sustainable, high-quality diamond jewellery accessible to more customers across India.”

“Gujarat has emerged as one of the most promising markets for lab grown diamonds, with customers showing a deep appreciation for innovation and responsible luxury,” said Nirav Bhatt, Co-Founder, Limelight Lab Grown Diamonds. “With the launch of our Gandhidham store, our sixth in the state, we’re further strengthening our foothold in this key region. The growing demand here continues to inspire us to expand our presence across Gujarat, bringing Limelight’s modern fine jewellery experience to more cities in the coming months.”

With this launch, Limelight Diamonds further expands its footprint in Gujarat, now present across Ahmedabad, Rajkot, Vadodara, and now Gandhidham, reinforcing its position as the state’s leading lab grown diamond jewellery brand. Nationally, Limelight continues its strong growth trajectory with over 50 exclusive stores and 40+ shop-in-shops across 45+ cities, including Mumbai, Delhi, Jaipur, Hyderabad, Bengaluru, Chennai, and more.

Customers in Gandhidham can now discover Limelight’s world of sustainable luxury at the new store and experience jewellery that combines timeless elegance, modern craftsmanship, and conscious choices.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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