GlamBuzz
Aukera Announces Taapsee Pannu as its Partner in Purpose
Aukera, a trailblazer in the world of grown diamond jewellery, has announced celebrated actor Taapsee Pannu as their ‘Partner in Purpose’.
The unique, one-of-a-kind association embodies the shared values of female empowerment, individuality, and self-expression that both Aukera and Taapsee Pannu passionately stand for.
Aukera’s unwavering dedication to the celebration of the spirit of womanhood and the pursuit of autonomous choices is the foundation of the initiative. It has redefined the essence of diamond jewellery by converging exceptional craftsmanship with unmatched quality. Every step the brand takes is intentional, rooted in its purpose of giving women the power of choice. Taapsee’s partnership with Aukera further underscores this core vision of inspiring a new generation of women who value independence, self-expression, and uncompromising quality.

“At Aukera, we do not make superficial moves. Every decision is purposeful. Our association with Taapsee is no exception,” said Lisa Mukhedkar, Co-founder of Aukera. “Taapsee embodies the essence of choice – she has forged her path with courage, clarity, and conviction. With her as our Partner in Purpose, we celebrate not just jewellery that sets new benchmarks, but the freedom for women to make deliberate, bold choices.”
“At Aukera, design comes first, which is original, daring, and impossible to ignore. And the quality? We’ve set the bar so high, the others use it as their aspiration! I’ve spent time with the team and seen their obsession with every detail, from pushing boundaries in design to building innovation into every creation. So, when people ask me why Aukera, I tell them, it’s not the same, it’s better, and only gets better.” said Taapsee Pannu.

A New Benchmark in Diamond Jewellery

Aukera’s rapid growth and success are a testament to its commitment to delivering exceptional quality and value to its customers. As the brand continues to expand its presence across India, it remains focused on its mission to make high-quality diamond jewellery accessible to everyone. Supported by a recent $15 million Series B funding round, the brand offers of a diverse range of thoughtfully curated products ranging across categories such as earrings, rings, pendants, bracelets and other everyday essential Jewellery, making the brand suitable for all. In the past, Aukera has launched distinctive collections such as ‘Echoes of Choice’, ‘Big Rock Fest’, ‘Bridal Rings Collection,’ and ‘Champagne Collection,’ setting itself apart by continually introducing forward looking designs and collections for its audience.
The partnership announcement has kicked off with a nation-wide movement backed by multiple media platforms, including print, digital, radio and In-store promotional materials and will further reinforce the brand’s vision of pushing the boundaries of excellence in grown diamond jewellery.
DiamondBuzz
SENNES Makes a Grand Kolkata Debut with Celebrity Muse Tara Sutaria
A New Chapter of Sustainable Luxury from the House of Senco
SENNES, the contemporary lifestyle brand from the House of Senco, marked its much-anticipated launch in Kolkata with an elegant and high-energy launch party. The evening was elevated by the presence of brand muse and Bollywood actor Tara Sutaria, who added glamour and star power to the celebration of conscious, new-age luxury.
From the House of Senco, Sennes draws from a legacy of rich craftsmanship while redefining modern luxury through a strong commitment to sustainability, responsibility, and refined design. Sennes’ LGD (Lab-Grown Diamond) offerings embody sustainable luxury, eco-friendly innovation, and a new-age perspective, while its leather range is rooted in responsible sourcing, cruelty-free processes, and environmentally conscious practices. Complementing this, the perfume collection is crafted to evoke refined sensorial experiences, reflecting the brand’s modern, conscious approach to luxury – bringing together ethics and elegance seamlessly.


The Kolkata launch brought together industry leaders, fashion insiders, media, and prominent city tastemakers for an immersive brand experience that reflected Sennes’ ethos of mindful luxury. From thoughtfully curated displays to contemporary design narratives, the event highlighted how the brand caters to today’s conscious consumer without compromising on style or craftsmanship.

Speaking at the event, Tara Sutaria shared her association with the brand, saying, “What truly drew me to Sennes is its commitment to sustainability while staying effortlessly stylish. It represents a new generation of luxury that is thoughtful, responsible, and beautifully crafted. I’m delighted to be part of a brand that values both design and purpose.”
Speaking about the Kolkata launch, Joita Sen, Director – Head of Marketing and Designs, House of Senco, said,“SENNES is an expression of modern luxury that is deeply rooted in responsibility and craftsmanship. With this launch in Kolkata, we wanted to create an experience that reflects the soul of the brand – where sustainable innovation, contemporary design, and thoughtful storytelling come together.

The launch party was curated to mirror Sennes’ ethos of conscious elegance, celebrating a new-age luxury brand that resonates with today’s mindful consumer while carrying forward the legacy of the House of Senco.”
She further added that the Kolkata launch party celebrates not just a new store or market entry, but a larger movement towards conscious luxury driven by innovation, transparency, and timeless aesthetics.
With Sennes, the House of Senco expands its legacy beyond traditional categories, offering thoughtfully designed products that resonate with environmentally aware, style-forward consumers. The Kolkata launch marks another milestone in Sennes’ vision to lead the future of sustainable luxury in India – where responsibility meets refined craftsmanship in every category.
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