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AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches

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Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.

What is Liberation Day?

As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.

US Liberation Day on April 2

Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.

Trump rattling the markets

Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.

What next?

Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.

The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.

National News

CaratLane and Third Wave Coffee Launch Limited-Edition Diamond-Inspired Ube Beverage Range Across India

Bringing Together Third Wave Coffee’s Expertise In Beverage Innovation and CaratLane’s Distinctive Design-Led Identity, The Collaboration Brings The Vibrant World Of Ube To Life Through A Shared Expression Of Colour, Craft and Creativity.

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– CaratLane, India’s leading omni-channel jewellery brand, and Third Wave Coffee, one of the country’s fastest-growing specialty coffee and QSR chains, have announced an exclusive, limited-edition beverage partnership anchored in a shared brand identity: CaratLane’s iconic purple, and the latest Ube coffee trend.

Bringing together Third Wave Coffee’s expertise in beverage innovation and CaratLane’s distinctive design-led identity, the collaboration brings the vibrant world of Ube to life through a shared expression of colour, craft and creativity. The naturally rich purple hue of Ube meets CaratLane’s iconic purple, creating a distinctive visual language that connects the worlds of specialty beverages and fine jewellery while reflecting the contemporary, experiential spirit of both brands.

The limited-edition range features three handcrafted beverages — Ube Diamond Velvet, Ube Matcha Shine and Jasmine Ube Bling — created to capture the character of both brands through flavour, presentation and design. Each beverage combines Third Wave Coffee’s craft-led approach to drinks with CaratLane’s signature jewellery-inspired aesthetic, finished with handcrafted diamond-inspired latte art that adds a playful touch of sparkle to the experience. 

Speaking on the partnership, Shaifali Gautam, Chief Marketing Officer at CaratLane, said:

“Purple is at the heart of CaratLane’s identity, representing creativity, elegance, and celebration. As we mark our 18th anniversary, the synergy with Third Wave Coffee’s Ube innovation was instant; the drink naturally reflects our brand colour. Complete with custom diamond coffee art, we wanted to create an experience that feels as thoughtful as choosing fine jewellery, giving our guests a fresh, indulgent way to celebrate this milestone with us.”

Speaking on the collaboration, Rajat Luthra, CEO, Third Wave Coffee, said:

“At Third Wave Coffee, we are constantly looking at how global beverage trends can be translated into experiences that feel fresh, relevant and exciting for Indian consumers. Ube has emerged as one of the most distinctive flavour trends globally, and this collaboration gives us an opportunity to take that trend a step further by combining our beverage craft with CaratLane’s strong visual identity. The result is a limited-edition range that is as much about discovery and experience as it is about the beverage itself.” 

Designed to offer a feast for the senses both in-café and at home, the collaboration seamlessly integrates shared storytelling across every customer touchpoint. Guests visiting Third Wave Coffee outlets will experience co-branded entrance display stands, POS signage, digital menu takeovers, and receive an exclusive co-branded postcard with every order. For delivery and takeaway orders, drinks will be served in custom co-branded cups alongside collectible cards. Additionally, visitors to CaratLane retail stores during the campaign period can unlock special co-promotional offers, including exclusive beverage discounts at neighbouring Third Wave Coffee locations.

The visual identity of the campaign showcases creative imagery blending ube beverage artistry with CaratLane’s everyday fine jewellery collections. Co-created content will be featured across social media platforms, brand websites, mobile apps, and joint email communications throughout the 45-day activation.

The limited-edition Ube beverage series is available from October 4 through November 15, 2026, at participating Third Wave Coffee outlets nationwide, as well as for online delivery via Swiggy and Zomato.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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