National News
AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches
Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.
What is Liberation Day?
As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.
US Liberation Day on April 2
Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.
Trump rattling the markets
Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.
What next?
Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.
The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.
National News
Heer by GIVA Launches First Offline Store with ‘Alfaaz-e-Heer’ Poetry Night
An evening of shayari, stories, and celebration featuring Priya Malik
Heer by GIVA, GIVA’s gold and lab-grown diamond jewellery brand, celebrated the launch of its first offline store with ‘Alfaaz-e-Heer’, an evening of poetry, stories, and celebration that brought together creators, fashion enthusiasts, and members of the growing Heer community.

The launch event featured a special Shayari Night with Priya Malik, whose evocative verses set the tone for an evening rooted in expression, individuality, and storytelling, values that lie at the heart of the Heer brand. The celebration also included a lively Trivia Night and launch party, creating an engaging and immersive experience for guests as they explored Heer’s jewellery collections.
Designed as more than a traditional store opening, ‘Alfaaz-e-Heer’ reflected the brand’s philosophy that jewellery is not just an adornment but a form of personal expression. Through poetry, conversations, and community moments, the evening celebrated the many voices and stories that define Heer’s identity.

The new store offers customers the opportunity to experience Heer by GIVA’s gold and lab-grown diamond jewellery collections in a thoughtfully designed retail environment that brings the brand’s contemporary and expressive spirit to life.
On the debut of the store, Resha Jain, Chief Brand Officer at GIVA, said: “Heer has always been about celebrating individuality and the many voices of modern India. With the launch of our first offline store, we wanted to create an experience that reflects the soul of the brand, expressive, personal, and rooted in culture. Alfaaz-e-Heer was our way of bringing that spirit alive, where poetry, community, and jewellery come together to celebrate self-expression.”
The opening of Heer by GIVA’s first offline store marks an important milestone in the brand’s journey as it continues to expand its presence and deepen engagement with its growing community. While the brand has built strong resonance with customers through its digital-first approach, the move into physical retail enables Heer to create more immersive brand experiences and stronger community connections.
As the demand for contemporary fine jewellery continues to grow, Heer by GIVA aims to strengthen its presence through curated retail spaces that bring customers closer to the brand’s design philosophy and storytelling.
The store spans over 815 sq. ft. of retail space, along with an additional 230 sq. ft. dedicated to back-office operations, creating a seamless experience for both customers and the in-store team.
With ‘Alfaaz-e-Heer’, the brand not only celebrated a new retail chapter but also reaffirmed its vision of creating a community where jewellery becomes a language of identity, expression, and modern storytelling.
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