National News
AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches
Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.
What is Liberation Day?
As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.
US Liberation Day on April 2
Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.
Trump rattling the markets
Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.
What next?
Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.
The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.
National News
Turn Digital Gold into Jewellery Across Senco’s 189+ showrooms: Senco Gold & Diamonds Partners With Gullak
Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy spanning over 87 years, and the largest jewellery retail player in Eastern India by number of showrooms with a whooping count of 189+showrooms, announced a significant step towards entering a strategic collaboration with Gullak. Gullak and Senco Gold & Diamonds have partnered to enable Gullak users to redeem their accumulated digital gold against jewellery purchases at Senco Gold & Diamonds elaborate network of retail showrooms across India.
Gullak is an Indian digital gold savings and investment platform that makes gold savings simple, accessible, and technology driven. The platform enables customers to invest in 24K, 99.9% pure digital gold through flexible savings options, including daily, weekly, and monthly SIPs, one-time investments, and automated savings plans.
Commenting on this Suvankar Sen (MD & CEO, Senco Gold & Diamonds), said:

“Jewellery is deeply woven into the aspirations and milestones of Indian consumers, and as consumer behaviour evolves, we see an increasing opportunity to make the journey of owning jewellery more accessible, convenient and digitally enabled. Our partnership with Gullak brings together its innovative digital gold savings ecosystem with Senco Gold & Diamonds trusted retail presence, creating a seamless bridge between saving and jewellery ownership”.
Commenting on this, Dilip Jain (Co-Founder- Gullak) said:
“Gullak is building a new generation of gold buyers – Customers who accumulate gold digitally and consistently but ultimately want the freedom to turn those savings into jewellery. Partnering with Senco Gold & Diamonds, one of India’s most trusted jewellery brands with a legacy spanning over eight decades, is a major step in making that promise real at scale. Gullak users can now redeem the gold they have accumulated at any of Senco’s 189+ stores across India.

This partnership brings together the convenience of digital gold accumulation with the trust, craftsmanship and nationwide retail presence of one of India’s most established jewellery houses.”
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