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AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches

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Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.

What is Liberation Day?

As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.

US Liberation Day on April 2

Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.

Trump rattling the markets

Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.

What next?

Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.

The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.

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National News

Zi Launches As A Modern Indian Design House Redefining Everyday Luxury

The New Jewellery Brand Makes Its Debut With 925 Sterling Silver, With An Expanding Design Vocabulary Across Titanium, Gold and Lab-Grown Diamonds

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Zi, a new Indian design house, has launched with its debut collection of 925 sterling silver jewellery, bringing contemporary, everyday designs to a category traditionally shaped around occasion and ceremony. Starting at Rs 3,500, the collection marks the first chapter of Zi’s ambition to build a modern jewellery house where luxury is defined by design, material and wearability rather than spectacle.

Zi begins with a simple shift in how jewellery is approached: pieces need not be saved for a particular occasion. Its debut collection is designed to become part of an everyday wardrobe, with clean forms, considered detailing and versatile silhouettes that can be worn repeatedly, styled differently and carried across settings.

The collection is divided into three edits: Staple Edits, featuring everyday essentials; Forever Favourites, comprising versatile pieces designed for repeat wear; and Evening Elegance, bringing a more elevated expression to after-dark and occasion dressing. Across the edits, the pieces are designed to work independently or together, allowing customers to build a personal jewellery wardrobe rather than buy around individual occasions.

925 sterling silver forms the foundation of the launch, chosen for its versatility and as the starting point for Zi’s design language. The collection also incorporates other considered metals across select designs and is finished with premium rhodium plating. The jewellery is nickel- and lead-free, with a focus on material quality, finish and everyday wearability.

But silver is only the beginning for Zi. The brand is developing its next phase around more considered, design-led jewellery, including upcoming collections such as The Classics and The Atelier. These collections will build on the restraint of the debut while introducing greater depth and design expression, expanding the idea of what everyday luxury can look like over time.

The house is also developing jewellery across a broader material palette, including titanium fused with gold and lab-grown diamonds. Each material has been selected for a distinct role: titanium for its strength and lightness, gold for its warmth, and lab-grown diamonds as a contemporary interpretation of an established luxury material. The move reflects Zi’s intent to build a design house with a considered material philosophy, rather than remain defined by a single category or metal.

Beyond jewellery, Zi is exploring future lifestyle categories, with design continuing to anchor the brand’s approach. The long-term ambition is to create a design-led house that evolves across materials, products and categories while maintaining a consistent point of view.

The debut collection is available exclusively through Zi’s online platform from 24 August 2026, with prices starting at Rs 3,500.

With its launch, Zi is introducing a different proposition to India’s jewellery landscape: luxury designed not only for the moments that call for it, but for the everyday ones that make up a life. The debut in silver is the starting point; the larger ambition is to build a house with a design language that can evolve with the way modern India wears luxury.

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