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AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches

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Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.

What is Liberation Day?

As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.

US Liberation Day on April 2

Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.

Trump rattling the markets

Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.

What next?

Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.

The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.

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National News

Solai Steps Into Its Next Growth Chapter With New Collections, Retail Expansions and Digital Scale

The Brand’s Growth Strategy Is Ultimately Centred On Making Fine Jewellery More Relevant To Everyday Life, While Building Stronger Relationships With Customers Through Personalised Communication

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Solai, the contemporary fine jewellery brand balancing legacy with minimalist elegance, is entering a new phase of growth with a simultaneous expansion across its collections, retail presence and e-commerce business. The brand is introducing four new collections – Bijou Grid, Pod, Split Bezel and Cherry Blossom, while expanding its physical presence across Maharashtra and strengthening its digital reach.

The four collections bring distinct design perspectives while staying true to Solai’s focus on contemporary, versatile fine jewellery. Bijou Grid features structured geometric forms and clean lines; Pod draws from organic, sculptural forms inspired by nature; Split Bezel offers a lighter, sharper interpretation of the classic diamond setting; and Cherry Blossom takes inspiration from blooming flowers, renewal and new beginnings.

Designed to move easily from everyday dressing to occasion wear, the collections encourage jewellery to be worn, layered and stacked rather than reserved only for special moments. Solai continues to work with 9kt, 14kt and 18kt gold, natural diamonds and coloured gemstones where relevant, with a focus on creating pieces that can become part of a customer’s everyday wardrobe.

Commenting on the new collections and the brand’s expansion, Nishka Ranka, Founder, Solai, said:

“We have always wanted Solai jewellery to become part of how people dress every day, rather than something that is kept away for a special occasion. This new phase is about building on that idea of creating more pieces to choose from, being present in more locations and making it easier for customers to discover us online. We are excited about what this next chapter can mean for the brand and, most importantly, for our customers.”

As part of its retail expansion, Solai is opening new and upcoming locations in Baner, Pune, Pune–Satara Road and Chhatrapati Sambhajinagar. These stores mark the beginning of a broader multi-city expansion strategy, with Solai continuing to explore strategic locations across Maharashtra and, eventually, other key Indian markets.

E-commerce is also playing a growing role in the brand’s expansion, helping Solai reach customers beyond cities where it has a physical presence. The brand is strengthening its website and digital experience with improved product discovery, collection storytelling and navigation, supported by growing discovery through social media, digital marketing and content-led commerce.

Solai plans to introduce more digital-first launches, online exclusives, gifting edits and curated collection drops throughout the year, while using customer insights to better understand design preferences, price points and regional demand.

The brand’s growth strategy is ultimately centred on making fine jewellery more relevant to everyday life, while building stronger relationships with customers through personalised communication, private previews and new experiences. With new products, stores and digital channels coming together, Solai sees this as an important milestone in its journey towards becoming a contemporary fine jewellery brand with a stronger presence across India.

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