National News
AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches
Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.
What is Liberation Day?
As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.
US Liberation Day on April 2
Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.
Trump rattling the markets
Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.
What next?
Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.
The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.
National News
VBJ Brings 126 Years Of Jewellery Legacy To Puducherry With An Exclusive Exhibition
Higher US Treasury Yields, A Stronger Dollar and Expectations Of Further US Federal Reserve Rate Hikes Were Weighing On Gold and Silver.
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to bring its celebrated craftsmanship and heritage to Puducherry with an exclusive jewellery exhibition on 23rd and 24th September at Accord Puducherry, Crystal Hall, No.1, Thilagar Nagar, Ellaipillaichavady, Puducherry. Customers can discover VBJ’s collections at the exhibition, along with a special benefit of Rs 125 extra on the exchange of old gold.The exhibition will remain open from 11 AM to 8 PM on both days.
Curated to offer jewellery connoisseurs an immersive experience, the exhibition will feature an exquisite selection of VBJ’s signature creations across gold, silver, diamonds, platinum, solitaires and precious stones, and an expansive assortment of necklaces, bangles, earrings, rings, chains and gemstone jewellery. From intricately crafted bridal masterpieces and statement jewellery to sophisticated pieces designed for everyday elegance, the showcase will bring together designs that celebrate both timeless artistry and contemporary sensibilities.
Sharing his thoughts on the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:

“At VBJ, we believe that jewellery is deeply personal. It marks milestones, celebrates relationships and often becomes a cherished part of a family’s story. Through this exhibition, we are delighted to bring our collections closer to customers in Puducherry and offer them the opportunity to discover pieces that resonate with their individual tastes and occasions. We look forward to welcoming customers to an experience that combines choice, craftsmanship and the personalised attention that has always been central to VBJ.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“For 126 years, our journey has been shaped by a deep respect for craftsmanship, and the trust of generations of customers. As a legacy brand, we have remained committed to preserving the artistry that defines our heritage while evolving with changing tastes and aspirations. The Puducherry exhibition is an opportunity to take this legacy closer to our audience and share the distinctive design philosophy that have been integral to us.”

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Continuing its growth journey across South India, VBJ is set to unveil its new showroom on Coimbatore’s 100 Ft Road, bringing the brand’s distinctive legacy and craftsmanship to one of the region’s prominent retail destinations.
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