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AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches

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Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.

What is Liberation Day?

As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.

US Liberation Day on April 2

Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.

Trump rattling the markets

Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.

What next?

Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.

The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.

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National News

Senco Gold & Diamonds Celebrates The Season Of Everyday Indulgence With ‘Drops Of Joy’

This Monsoon, Senco Invites Consumers To Embrace Everyday Moments With Jewellery That Celebrates Self-Expression, Personal Milestones and The Simple Joy Of Treating Yourself

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The monsoon has quietly become a season of self-upgrades, when the modern Indian woman slows down to celebrate herself through small yet meaningful indulgences. Whether it’s investing in something she’s long wanted, refreshing her wardrobe, or picking up a piece of jewellery simply because it brings her joy, the season has evolved into a time for personal rewards rather than just festive shopping.

Reflecting this evolving consumer mindset, Senco Gold & Diamonds unveils its ‘Drops of Joy’ monsoon campaign, celebrating everyday moments with thoughtfully crafted gold and diamond jewellery and attractive seasonal offers. Customers can enjoy up to 20% off on diamond jewellery, up to 40% off on gold jewellery making charges, making charges starting from 6%, along with 0% deduction on old gold exchange, even if the jewellery was purchased from another jeweller, making it easier than ever to upgrade to something new.

The campaign also taps into another significant shift in jewellery consumption. Once reserved for weddings and milestone occasions, diamonds are increasingly becoming an everyday expression of personal style, with younger consumers embracing wearable, versatile and accessible pieces that fit effortlessly into their daily lives. Against the muted backdrop of the monsoon, diamonds become a personal source of brightness, adding sparkle to ordinary moments and making every day feel a little more special.

Speaking about the campaign, Joita Sen, Director & Head of Marketing & Design, Senco Gold & Diamonds, said:

“The monsoon has a beautiful way of reminding us to slow down and appreciate the little things, a quiet coffee, an unexpected compliment, spending time with loved ones, or simply taking a moment for ourselves. With ‘Drops of Joy’, we wanted to celebrate these everyday moments that often bring the biggest smiles. Jewellery today is no longer only about grand occasions; it has become a way for people to express themselves every day.

Through these offers, we hope to make owning a beautiful piece of jewellery even more accessible, whether you’re buying your first diamond, exchanging old gold for something new, or simply treating yourself because you deserve it.”

The campaign reflects Senco’s continued focus on making fine jewellery more approachable for modern consumers by combining thoughtful pricing with timeless craftsmanship. With collections spanning gold, diamonds, platinum and more, the brand continues to redefine jewellery as an everyday expression of style and self-celebration while remaining deeply meaningful.

The ‘Drops of Joy’ monsoon offers are available across all Senco Gold & Diamonds showrooms, on the Senco App, and at www.sencogoldanddiamonds.com, for a limited period starting 3 July 2026.

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