National News
AUGMONT WEEKLY BLOG:Gold on beast mode as Liberation Day approaches
Gold has continued its terrific run, on beast mode, hitting $3177 (Rs 91400) to set another milestone, as uncertainty about tariffs that would drive inflation and deteriorate economic development boosted safe-haven demand and maintained gold on track for its best quarter since 1986. The buying demand in gold continues unabated, with markets scrambling for shelter in the traditional store of wealth amid concerns over US President Donald Trump’s tariff plans on ‘Liberation Day’, April 2.
What is Liberation Day?
As per Wikipedia, “Liberation Day is a day, often a public holiday, that marks the liberation of a place, similar to an Independence Day. Liberation marks the date of either a revolution, as in Cuba, the fall of a dictatorship, as in Syria, or the end of the occupation by another state, as in the Netherlands, thereby differing from the original independence day or creation of statehood, while in Italy commemorates the victory of the Italian resistance movement against Nazi Germany and the Italian Social Republic, a puppet state of the Nazis and rump state of the fascists, the culmination of the liberation of Italy from German occupation and the Italian civil war in the latter phase of World War II”.
US Liberation Day on April 2
Donald Trump has threatened a “Liberation Day” with tariffs on countries having persistent trade deficits with the US. On Wednesday, April 2, the world will learn about Donald Trump’s new style of doing business with almost everyone. That is when the White House will unveil its tariff plan, which includes duty increases for all countries that trade products and services with the United States. Trump has not hinted at imposing a levy on gold, but the prospect of such a move has pushed prices to their current levels. Is gold taxed on imports? We find out on Wednesday. Until then, speculation is likely to continue in full swing.
Trump rattling the markets
Furthermore, US President Donald Trump shook markets last week by placing 25% tariffs on all non-American vehicles and light trucks ahead of the so-called reciprocal tariffs, which are scheduled to take effect on April 2. On Sunday, Trump expressed his rage and frustration with Russian President Vladimir Putin, threatening large tariffs on Russian energy and even bombings in Iran. He also stated that if he believes Moscow is impeding his efforts to end the Ukraine conflict, he will slap secondary tariffs ranging from 25% to 50% on Russian oil customers. Trump also slammed Ukrainian President Volodymyr Zelenskiy, warning that he would suffer serious consequences if he pulled out of the important rare earth minerals deal. This further weighs on investors’ sentiment and contributes to the global flight to safety.
What next?
Bullion is up around 18% this year after climbing more than 27% in 2024, owing to a favorable monetary policy background, significant central bank buying, and demand for exchange-traded funds, among other things. This comes on top of continuing concerns over slowing US economic growth, which drives stagflation fears, pulling the US Dollar down and providing more support to gold.
The next resistance for gold is $3210(~Rs 92000) while Silver is stuck in the range of $33 to $35, prices need to sustain above its $35 resistance to head higher towards $38.
National News
KISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
The campaign will run through the first week of December 2026, with customers eligible to participate on diamond jewellery purchases worth ₹25,000 and gold jewellery purchases worth ₹75,000
KISNA KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has rolled out its nationwide KISNA Shop Sparkle Win Campaign ’26 across 218 cities in 24 states, offering customers the opportunity to win 823 vehicles, comprising 247 cars and 576 scooters, during the festive season.
Customers receive one lucky draw coupon on diamond jewellery purchases worth Rs. 25,000 and one coupon on gold jewellery purchases worth Rs. 75,000. The campaign comprises three lucky draws and will continue through the first week of December 2026, culminating in the final draw for the car prizes.
Timed around one of the country’s key jewellery-buying periods, Shop Sparkle Win adds an element of excitement to festive purchases. Eligible coupon holders are invited to their respective KISNA stores, where winners are selected through a live ballot process, bringing the celebration closer to customers across markets.
Speaking on the campaign, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said,
“Festivals are moments when families come together to celebrate traditions, relationships and new beginnings, and jewellery has always been an integral part of these occasions. At KISNA, we have consistently looked at ways to make these moments more memorable and rewarding. Following the strong response to our previous Bumper Lucky Draw, KISNA Shop Sparkle Win Campaign ’26 takes this approach forward at a wider scale, enabling us to celebrate with customers across the country.”

Parag Shah, CEO, KISNA Diamond & Gold Jewellery, added,

“Jewellery purchases today are shaped not only by design and craftsmanship, but also by the value, flexibility and assurance customers receive through the buying journey. Our proposition addresses these considerations through initiatives such as the Gold Rate Protection Scheme, old gold exchange options and our diamond jewellery buyback programme. Customers can avail up to 95% exchange value on diamond jewellery, including making charges, providing greater flexibility and long-term value beyond the initial purchase.”
The campaign is being amplified through BTL activations, social media and digital campaigns across markets. Building on KISNA’s earlier customer reward initiatives, including the Bumper Lucky Draw and #Shop_Sparkle_Win reflects the brand’s continued focus on strengthening its retail proposition and creating more engaging jewellery-buying experiences across India.
-
National News6 hours agoGGJS 2026 Concludes With High-Volume Trade and Strategic Focus On Next-Gen Leadership
-
National News2 hours agoNemichand Bamalwa Creates Nav Avatar Necklace For Maa Durga At Indian Museum’s Durga Puja
-
National News2 hours agoKISNA Diamond and Gold Jewellery Rolls Out Nationwide ‘Shop Sparkle Win’ Campaign Across 218 Cities, With 823 Vehicles Up For Grabs
-
New Premises5 hours agoKangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~

