DiamondBuzz

Augmont expands SPOT Gold Trading platform with lab grown diamond integration for global markets

Augmont, India’s largest gold trading platform announced that it has added Lab Grown Diamonds (LGD) to its existing online SPOT trading platform for precious metals catering to more than 5,000 jewellers across the country.

Published

2 years ago

January 29, 2025

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The enhanced SPOT 2.0 platform brings Augmont’s 17 years of precious metals trading expertise to the growing LGD sector. This addition represents an evolution of diamond trading infrastructure, particularly as India maintains its position as the world’s largest diamond cutting and polishing destination.

The platform enhancement introduces transparent pricing mechanisms and streamlined procurement processes for the LGD market inspiring confidence among key stakeholders. This strategic move is set to streamline the procurement for jewellers while establishing a transparent and efficient pricing mechanism for the rapidly growing LGD market in India.

Ketan Kothari, Director of Augmont Group, said, “Augmont has firmly established itself as India’s go-to destination for buying and selling gold. Building on this strong foundation, we are proud to have our own lab-grown diamond (LGD) platform on Augmont SPOT, addressing the surging demand in this rapidly growing industry. The platform will enable market pricing and delivery of these diamonds globally including USA, Europe, Gulf and East Asia’’

Aarav Bafna, Product Head (LGD), Augmont, said, “With the extended version of SPOT, we plan to set a benchmark for LGD pricing. The current LGD pricing model, based solely on discounts relative to mined diamonds, is fundamentally flawed and irrational. Augmont is here to transform that narrative. Just as we revolutionized gold trading and price discovery in India, we are now ready to redefine and reimagine the LGD market.”

SPOT offers a comprehensive and unified trading experience, enabling jewellers to source all their manufacturing requirements—including gold, silver, platinum, lab-grown diamonds, precious metal alloys, precious stones, and other essential materials—through a single integrated online platform. It also features real-time price discovery powered by advanced algorithms and market mechanisms, ensuring transparent and fair pricing. Quality assurance is a priority, with certification and verification processes for all listed diamonds. Built upon Augmont’s proven 17-year-old trading infrastructure, SPOT ensures seamless integration for a reliable and efficient trading experience.

The platform addresses the growing demand for lab-grown diamonds, which have gained significant market share due to their sustainable nature and competitive pricing. SPOT is expected to handle substantial trading volumes, reflecting India’s dominant position in the global LGD polishing industry.

As per the Commerce Ministry’s data, India polishes almost 98% of all lab-grown diamonds in the world in 2022.

As per the EY report, the demand for Lab-Grown Diamonds is rising across the world, and its global market size is growing at 8.64% CAGR to touch $39.3 billion by 2028. And the Indian lab-grown diamond jewellery market, which was valued at around $300 million in 2023, is set to increase to $1.2 billion by 2033.

DiamondBuzz

Divine Solitaires Named ‘Best Diamond Jewellery Brand’ At JewelZ South India 2026

The Recognition Acknowledges The Brand’s Approach To Quality Assurance, Standardised Pricing and Transparency In The Natural Diamond Solitaire Category.

Published

27 minutes ago

September 25, 2026

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Hyderabad, 25 September 2026: Divine Solitaires, India’s natural diamond solitaire brand, has been honoured with the ‘Best Diamond Jewellery Brand’ award at JewelZ South India 2026, recognising its efforts to bring greater consistency, transparency and quality assurance to the natural diamond solitaire buying experience. The award was presented on 22 September at Novotel, HICC, Hyderabad.

The recognition comes as the natural diamond solitaire category evolves, with consumers increasingly seeking greater clarity around certification, quality and pricing when making high-value jewellery purchases. Divine Solitaires has built its proposition around addressing these expectations through its 123-parameter Quality Guarantee and Nationwide Standard & Transparent Pricing, which are applied uniformly across its retail network.

With a presence through 200+ partner jewellers across 100+ cities in India, the brand offers a portfolio of 3,000+ designs, alongside consumer-focused initiatives and long-term value programmes, including buyback and upgrade options.

Commenting on the recognition, Jignesh Mehta, Founder and Managing Director, Divine Solitaires, said:

“The way consumers buy diamonds is evolving. A solitaire is a significant purchase, and today’s buyer wants greater clarity on what they are buying, how quality is evaluated and how the price is determined. At Divine Solitaires, our endeavour has been to bring greater structure and consistency to this journey through clearly defined quality parameters and transparent pricing. This recognition at JewelZ South India is encouraging because it reflects the industry’s growing focus on building trust through greater accountability and standardisation.”

Adding to the brand’s presence at the event, Jignesh Mehta participated in the panel discussion “How the Jewellery Moguls are Crafting the New Jewellery Era”, moderated by Ritu Marya, Editor-in-Chief, Retailer Media. The session brought together senior industry leaders to discuss evolving consumer expectations, trust-building and changing retail models.

Mehta’s participation focused on the evolving natural diamond solitaire category, particularly the importance of consistent quality assurance, transparency and standardisation in building consumer confidence around high-value jewellery purchases.

The recognition reinforces Divine Solitaires’ focus on creating a more structured and transparent solitaire-buying ecosystem, as the category continues to evolve alongside changing consumer expectations.