DiamondBuzz
Antwerp Records First Global Tender Of Fully Traceable Artisanal Diamonds From DRC
OrigemA Initiative Opens International Market Access For Small-Scale Miners, Promoting Transparency, Fair Pricing and Responsible Sourcing Across The DRC’s Artisanal Diamond Sector.
In a landmark development for the diamond industry, a parcel of fully traceable artisanal rough diamonds from the Democratic Republic of Congo (DRC) has been sold internationally for the first time, highlighting growing efforts to strengthen responsible sourcing and improve market opportunities for artisanal mining communities.
The 103.77-carat parcel, sourced from the Kasai region, was presented through a public tender in Antwerp organised by Bonas-Couzyn under the OrigemA project. The initiative was launched in 2022 through a collaboration between the Antwerp World Diamond Centre (AWDC), the DRC Ministry of Mines, NGO Resolve, and technology partner Everledger, with support from Belgium’s Federal Public Service Foreign Affairs.
The OrigemA programme currently works with six mining cooperatives across the Kasai and Kasai-Central provinces, supporting an ecosystem that provides livelihoods to nearly three million people. The inaugural parcel, valued at approximately US$6,000, originated from the Kamana Ndeke mine and was produced by the COMIDIANZ cooperative.
According to Karen Rentmeesters, CEO of AWDC, the initiative was designed to tackle longstanding barriers faced by artisanal miners in the DRC. She noted that many cooperatives have historically struggled to access international buyers, often preventing them from receiving fair market value for their production.
Belgium’s Foreign Minister Maxime Prévot revealed that the country’s Peacebuilding Fund had invested €200,000 in the project. He described the Antwerp sale as a significant achievement for both the OrigemA programme and the COMIDIANZ cooperative, marking an important step in connecting artisanal producers with global markets.
Beyond market access, the project has also focused on improving mining standards. To date, around 450 miners have received training in safe and sustainable mining practices, while participating sites have benefited from initiatives aimed at enhancing productivity and operational efficiency.
With the DRC estimated to account for nearly 70% of global artisanal diamond production, programmes such as OrigemA are expected to play a vital role in strengthening transparency, supporting local communities, and creating a more inclusive and responsible diamond supply chain.
DiamondBuzz
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
Oscar-Winning Actress Gives The Iconic Sixteen Stone Ring A Fresh, Empowering Meaning
Tiffany & Co. has unveiled its latest Love & Celebration campaign, starring Academy Award-winning actress Mikey Madison, who brings charm, wit and confidence to a refreshing take on modern love, self-expression and luxury jewellery.
In the campaign film, Madison appears in a classic black dress, seated at a vanity as soft music plays in the background. Opening the signature Tiffany Blue Box, she slips on the iconic Sixteen Stone solitaire diamond ring, originally created by legendary designer Jean Schlumberger in 1959.
What follows is a playful twist on the familiar “loves me, loves me not” ritual. As Madison moves the ring from one finger to another, she alternates between the two phrases while admiring herself in the mirror. The moment culminates with her placing the ring on her middle finger, switching off the music and confidently declaring, “I love me.” She closes the Tiffany box and walks away, leaving behind a powerful message of self-love, confidence and independence.
The campaign has resonated strongly with audiences, with many praising Madison’s effortless performance and the brand’s contemporary storytelling. Social media users described her as the perfect face for Tiffany’s evolving image, while others applauded the introduction of the Sixteen Stone solitaire as a meaningful everyday statement piece.
Madison, who won the 2025 Academy Award for her performance in Anora and became a Tiffany & Co. ambassador the same year, previously fronted the brand’s HardWear campaign.
Through Love & Celebration, Tiffany & Co. expands its traditional narrative around love beyond romance. The maison positions fine jewellery as a celebration of personal milestones, family bonds, friendships and, most importantly, self-appreciation. The campaign reflects the belief that love is personal, inclusive and defined by the wearer.
Alongside the film, Tiffany has also released a series of digital videos showcasing the brand’s diamond expertise, artisanal craftsmanship and nearly two centuries of heritage. The campaign further highlights the versatility of the Sixteen Stone collection—once designed as a wedding band and now reimagined as a striking solitaire ring suited for everyday wear.
With Mikey Madison’s confident portrayal, Tiffany & Co. delivers a modern message: the most meaningful diamond purchase can be the one made for yourself.
Mikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
India’s Major Retail Jewellery Players Made A Strong Start To FY27
GJEPC Seminar In Nashik Spotlights Export Opportunities and Easier Bullion Imports For MSMEs
-
National News13 hours agoIndia’s Major Retail Jewellery Players Made A Strong Start To FY27
-
DiamondBuzz12 hours agoMikey Madison Champions Self-Love In Tiffany & Co.’s Playful New Diamond Campaign
-
ShowBuzz16 hours agoJewellery Eminence Awards 2026 Celebrates Excellence In Indian Jewellery Design
-
National News14 hours agoGJEPC Strengthens Thailand Trade Ties With Embassy Backing For IIJS Bharat
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.