DiamondBuzz
Anglo American in touch with banks about a De Beers IPO
Anglo American is reportedly exploring an Initial Public Offering (IPO) for its diamond mining subsidiary, De Beers, as a potential alternative to a direct sale. This move aligns with Anglo’s broader strategic restructuring efforts, announced in May 2024, which focus on divesting less profitable assets and prioritizing its core operations in copper. The company has already executed agreements to sell its coal and nickel assets and is expected to offload its platinum operations later this year. However, progress on De Beers has been slow, prompting Anglo American to engage in preliminary discussions with banks about the feasibility of an IPO.
Background De Beers, a 136-year-old diamond mining company, has been a subsidiary of Anglo American for decades. However, due to declining profitability and shifting strategic priorities, Anglo American has decided to divest its stake in the diamond unit. CEO Duncan Wanblad has reiterated that the divestment of De Beers will be “substantively complete” by the end of 2024. The company is taking steps to ensure that De Beers operates as a fully independent entity, thereby minimizing any negative impact on Anglo American’s broader operations.
Strategic Rationale for the IPO
- Market Conditions: The diamond industry has faced challenges, including fluctuating demand, rising competition from lab-grown diamonds, and macroeconomic uncertainties affecting luxury goods markets. These factors may have deterred potential buyers, making an IPO a viable alternative for Anglo American.
- Maximizing Shareholder Value: An IPO could allow Anglo to extract value from De Beers through a public listing while potentially retaining a minority stake during an initial transition phase.
- Standalone Business Readiness: Anglo has already taken measures to position De Beers as an independent business entity, making it better suited for an IPO.
- Potential Investor Interest: Given De Beers’ global brand recognition and historical dominance in the diamond sector, the IPO could attract institutional and retail investors looking for exposure to the luxury commodities market.
Challenges and Risks
- Market Volatility: The global diamond market remains unpredictable, with price fluctuations and shifting consumer preferences.
- Investor Perception: De Beers’ recent financial performance, coupled with competition from synthetic diamonds, may impact investor sentiment.
- Execution Risks: Structuring the IPO, securing regulatory approvals, and ensuring a smooth transition to public markets could pose operational hurdles.
Conclusion Anglo American’s consideration of an IPO for De Beers reflects its commitment to restructuring its portfolio and focusing on high-growth sectors like copper. While a sale remains the preferred option, the IPO serves as a contingency plan to ensure De Beers’ divestment is completed within the stated timeline. The coming months will be crucial in determining the final outcome of this strategic shift, with market conditions, investor appetite, and execution feasibility playing key roles in Anglo American’s decision-making process.
BrandBuzz
De Beers Group Rewrites the Diamond Story with ‘Intention Pendants’ for the Woman Who Chooses Herself
Where natural diamonds become expressions of intent for women shaping their own path
De Beers Group taps into the modern ritual of intention-setting with the launch of ‘The Intention Pendant’ collection, where natural diamonds become intimate expressions of purpose and personal power. Designed for the woman who marks her milestones quietly yet deliberately, the high-glamour collection reflects a new language of self-gifting rooted in meaning, emotion, and self-belief. The launch speaks to a wider cultural shift, one where success is defined internally and luxury becomes a deeply personal signature.
For Gen Z and millennials, practices like manifestation, vision boarding, and ‘scripting dreams’ are no longer trends; they are core lifestyle rituals. Intention-setting has become a daily act of self-empowerment. De Beers Group captures this sentiment through a personal campaign narrative that features a young woman crafting a vision board and reconnecting with her inner clarity, with the pendant serving as her constant companion through quiet moments and self-discovery.

“Women today are choosing to celebrate themselves through everyday intentions. The Intention Pendants draw from the extraordinary legacy of natural diamonds while honouring this cultural shift,” said Toranj Mehta, Vice President of Marketing, De Beers Group India. “Rooted in the extraordinary legacy of natural diamonds, this collection reflects a shift toward jewellery as a personal marker of growth. Each piece serves as a quiet reminder a woman wears for herself, honouring her inner resolve and the promises she makes to her future.”
The launch is supported by a comprehensive 360° campaign designed to inspire and engage across print, television, radio, cinema, outdoor, digital, and social media outreach. Leading Bollywood and sports icons including Tamannaah Bhatia, Athiya Shetty and Sania Mirza have created and shared their personal vision boards while wearing the pendants, amplifying authenticity and aspiration.
Each Intention Pendant features a natural diamond, formed over billions of years and shaped patiently by nature, carrying a sense of timeless continuity into the present. Refined through the forces of time, it stands as a lasting symbol of resilience and brilliance. Inspired by celestial forms and personal energy, the design brings this journey from nature’s heart to hers into a modern, wearable expression. Worn close to the heart, the pendant becomes a personal touchstone, subtly manifesting her best life while reflecting her intentions, inner strength, and the journey she continues to shape.
The Intention Pendant collection builds on De Beers’ global focus on self-gifting as an evolving expression of self-love. Across markets, natural diamonds are increasingly chosen to mark independent decisions, personal milestones, and moments of inner transformation, signalling a move beyond traditional gifting toward jewellery that reflects individuality and purpose.
Launching ahead of the year-end period of reflection, the collection aligns naturally with a season devoted to renewal, clarity, and intention. The Intention Pendant emerges not as a statement piece, but as a personal symbol, one that accompanies a woman quietly as she defines success on her own terms.
‘The Intention Pendant Collection’, serves as a reminder of one’s potential through the timeless beauty of a natural diamond and personal expression. De Beers invites you to connect with cosmic energy, flowing from nature’s core to your own.
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