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Alrosa and Sber Forge AI Partnership to Revolutionize Diamond Mining Operations

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Alrosa, one of the world’s largest diamond producers, has entered into a strategic partnership with Sber, Russia’s leading financial and technology services group, to implement artificial intelligence (AI) across its mining operations. The agreement was signed during the XXVIII St. Petersburg International Economic Forum by Alrosa CEO Pavel Marinychev and Sberbank Deputy Chairman Anatoly Popov.

This collaboration aims to integrate advanced AI tools such as computer vision, image recognition, and video analytics to enhance safety, improve quality control, and enable real-time monitoring across Alrosa’s production sites. The technologies are expected to minimize human error and optimize equipment diagnostics, logistics, and on-site road safety.

A major component of the initiative is the incorporation of large language models (LLMs) into Alrosa’s daily operations. These AI-powered assistants will accelerate document preparation, automate data analysis, and provide instant access to geological records through Retrieval-Augmented Generation (RAG) systems, delivering precise insights from tens of thousands of technical reports in seconds.

In addition to deployment, the partnership will focus on co-developing algorithms, building training datasets, and sharing machine learning expertise. These joint efforts are geared toward increasing efficiency, lowering operational costs, and supporting Alrosa’s broader digital transformation goals.

“Digitalisation is a strategic direction for Alrosa. Our ambitious AI roadmap, in partnership with Sber, marks a new chapter in operational innovation and sustainability,” said Alrosa CEO Pavel Marinychev.

Sberbank’s Anatoly Popov emphasized the significance of the alliance: “Alrosa produces over a quarter of the world’s diamonds, making it a vital partner. AI technologies like computer vision and LLMs will unlock unprecedented gains in productivity and product quality. This partnership cements our commitment to co-develop cutting-edge solutions that position Alrosa at the forefront of global diamond mining.”

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DiamondBuzz

Diamond Slump forces Debswana to diversify into copper, platinum and solar

Diamond-centric mining models is giving way to broader resource portfolios

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Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.

The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.

The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.

Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.

The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.

Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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