National News
Akoirah by Augmont Unveils Its Minimalist Festive Collection
Akoirah by Augmont unveils a festive collection in 14K recycled gold with lab-grown diamonds, blending minimalism, heritage, and versatility. Designed for all, the pieces celebrate individuality, sustainability, and timeless elegance.

This festive season, Akoirah by Augmont presents a curated collection that celebrates meaningful luxury – jewellery that resonates beyond occasion and gender, rooted in elegance, sustainability, and quiet power. Designed for both men and women, this edit champions individual expression through timeless, versatile pieces that speak to the spirit of modern celebration.
Crafted in 14K recycled gold and set with lab-grown diamonds, the new edit is a tribute to refined minimalism. From soft curves to geometric edges, each piece is a balance of fluid design and conscious craftsmanship.
Designed for those who celebrate in their own way – whether in stillness or splendour – this curation features Layered diamond lariat necklaces and pear-cut drop chains that exude feminine grace, Gold-edged statement rings, sleek emerald rings, and textured cufflinks designed for timeless sophistication floral-inspired bracelets and hexagonal pearl chokers that honour heritage with a modern soul. Customisable pieces featuring initials, zodiac symbols, or handpicked stone shapes – a perfect blend of personal expression and artisanal design

“This collection is our interpretation of what celebration looks like today – it’s softer, more personal, and rooted in values,” shares Namita Kothari, Founder of Akoirah. “We wanted to create pieces that don’t just mark a moment, but become part of someone’s journey.”
From self-adornment to gifting, Akoirah’s festive collection offers a new way to wear and share jewellery – one that feels personal, ethical, and future-forward.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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