BrandBuzz
Andrea Jeremiah unveils Lille By Challani showroom at OMR – Thoraipakkam, Chennai
Actress Andrea Jeremiah unveiled the Lille By Challani showroom at OMR – Thoraipakkam, (Opp: AKDR Gold Village), Chennai. Representing , Challani Group of Companies were Jayantilal Challani, Chairman and Goutham Challani, Director.
Lille By Challani is an exclusive store from the House of Challani Jewellery Mart with enchanting collection of mesmerizing Gold, Diamond & Platinum Jewellery for the modern woman in the age group of 16 -24 years and 25 -34 years who yearn for a change and who wish to create the change.Challani presents the Lille by Challani jewellery collections including Color Stones Collection, Men’s Collection, Kids Collection in 18k Gold and 18k gold and diamond. Every jewellery piece from Lille By Challani is vibrant, elegant, eccentric, fun, classy, bold and unique and budget friendly.
Not leaving the Men and Kids behind, Lille By Challani has a colossal collection of Bracelets, Chains, Finger Rings and many more for Men while for tiny tots, there is hueful Chains, Anklets, Bangles studded with images of birds, animals, cartoon characters, mythological characters, numericals and a big lot, every kid would love.
Lille by Challani also offers a wide range of new designs of diamond rings, earrings, pendants, necklaces, bracelets, bangles, and Jewellery with color stones like Turquoise, Amethyst, Sapphire, Ruby, Emerald to enrich your heart and to leave the onlookers in awe. Ranging from options that make everyday meaningful to being a part of special days, the diamond range at Lille By Challani has all of the jewellery that one would be looking.
We customise all kinds of Jewellery like Earrings, Rings, Bracelets, Bangles, Necklace and Pendant sets much to whims and fancies of the buyer and most importantly all our Gold Jewellery are Govt Recognized and BIS Hallmarked .
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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