BrandBuzz
Jos Alukkas Launches Platinum Jewellery Campaign Featuring Dulquer Salmaan
New Platinum Campaign With Dulquer Salmaan, Celebrating Sophistication and Individuality
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, Dulquer Salmaan, on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.


The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said:

“At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International, said:
“Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.

The Jos Alukkas Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”



Through this initiative, Jos Alukkas seeks to position itself as a brand in the luxury jewellery segment, inspiring customers to opt for platinum for their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
BrandBuzz
Nebula By Titan And Tarun Tahiliani Unveil Phool Chadar: Modern Heirlooms For India’s Wedding Season
An Exclusive Limited-Edition Collection Of 18k Gold Watches- Where Couture, Fine Watchmaking and Indian Craftsmanship Come Together.
India’s wedding season has always celebrated craftsmanship, bringing together couture, jewellery and treasured heirlooms to mark life’s most meaningful milestones. Inspired by this tradition, Nebula by Titan and celebrated couturier Tarun Tahiliani unveil Phool Chadar, an exclusive collection of luxury timepieces designed by Tarun Tahiliani and crafted by Nebula. Drawing from the designer’s signature language of sculptural florals, intricate jaali, Polki-inspired embellishments, Chandak detailing and antique-finished gold, the collection translates the artistry of Indian couture into fine watchmaking. Crafted in 18K gold and powered by Swiss and in-house mechanical movements across select editions, each timepiece combines precision engineering and hand-finished artistry.
At its heart is the Phool Chadar, a symbol of joy, blessings and togetherness, reimagined across four distinctive creations: Gulistan, Kyaari, Kalli and Mandala, with Gulistan and Kyaari limited to just 40 pieces each. Spanning contemporary bracelet watches, elegant leather editions and exceptional high-jewellery creations, the collection is designed for the many moments of the wedding season and beyond. The TT Signature Men’s Leather Edition completes the collection, translating Tarun Tahiliani’s iconic jaali motif into a timepiece powered by Nebula’s in-house mechanical movement.
Gulistan |Limited to 40 pieces
Features intricate Chandak detailing across the bezel, first bracelet link and buckle, accented with English uncut Polki diamonds with rhodium backing.
Kyaari | Limited to 40 pieces
A sculptural kada-inspired timepiece featuring English uncut Polki with rhodium backing and intricate rava work.
Kalli Bracelet
Inspired by zardozi embroidery, with twisted rope detailing, adjustable bracelet links, a jewellery clasp and safety chain.
Kalli Leather | Rs 5,85,000
Set with diamonds, rubellite and onyx, complemented by a white topaz crown, Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
Mandala | Rs 3,80,000
Features a green aventurine dial with partaj and rava work, paired with an Italian calf leather strap with Zermatt lining, cut-edge construction and a deployment clasp.
TT Signature Men’s Edition | Rs 6,00,000
Powered by an in-house hand-wound mechanical movement, featuring an etched mother-of-pearl jaali dial, TT monogram indices, dual-finish double centre lugs, gold caseback with a 316L stainless steel centre case, 18K gold onion crown, and a genuine alligator leather strap with Zermatt lining and deployment clasp
Commenting on the collection, Kalpana Rangamani, Chief Sales & Marketing Officer, Premium & Luxury Watches, Titan said :

“ Nebula has always celebrated the finest expressions of Indian artistry through exceptional watchmaking. This collaboration brings together two legacy Indian brands, Nebula by Titan and Tarun Tahiliani, united by a shared commitment to craftsmanship, heritage and timeless design. Conceived for the wedding season, this limited edition collection reimagines the timeless elegance of Indian celebrations through the precision of haute horology and the artistry of couture.
Every timepiece is crafted as a collectible work of art, reflecting meticulous craftsmanship and enduring sophistication. With this collection, we continue to elevate Indian luxury, honouring our rich creative legacy while creating heirloom-worthy timepieces for the modern connoisseur.”
Echoing the sentiment, Tarun Tahiliani, said:
“Indian weddings have always been living showcases of our finest craftsmanship. Every weave, every jewel and every detail is created not just for a celebration, but to become part of a family’s history. With Phool Chadar, we wanted to extend that philosophy beyond couture and into fine watchmaking. Working with Nebula by Titan allowed us to reinterpret the language of Indian craftsmanship in a completely new form, creating timepieces that honour tradition while becoming heirlooms for generations to come.”

Bringing together two legacy Indian luxury houses, Phool Chadar is designed as a new generation of heirlooms, created to be worn today and passed on for generations to come.
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