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A strategic shift in China’s gold market:insurance capital as a catalyst for industry evolution

Entry of US$25 bn in Chinese insurance funds into the gold market

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China’s gold market is poised for a transformative phase following a groundbreaking policy allowing insurance funds to enter the gold investment and leasing space. As detailed in Liang Weizhang’s in-depth analysis, the Pilot Notice on Insurance Fund Investment in Gold Business”, issued on February 7, 2025, marks a significant shift in the country’s financial and commodity landscape. Ten leading Chinese insurance firms are now permitted to engage in gold transactions through the Shanghai Gold Exchange, potentially mobilizing up to US$25 billion in capital.

While international markets such as the US, UK, and EU already allow regulated insurance investment in gold, China’s move represents a new frontier in leveraging institutional capital to strengthen domestic market liquidity and sophistication. Despite concerns that large capital inflows might inflate gold prices and impact jewellery consumption, the policy imposes strict caps—limiting investment to 1% of total insurance assets—thus mitigating inflationary risks. Instead, this structured participation is seen as a stabilising force that could renew consumer confidence in pricing and support market resilience.

A major highlight of the reform is the expansion of gold leasing, an efficient financing model that reduces operating costs for jewellery manufacturers and retailers. Insurance funds, through financial intermediaries, will provide greater liquidity to this segment, which is already gaining traction in China’s gold economy.

Beyond the financial implications, the policy also underscores the need for continuous innovation in China’s gold and jewellery industry. With high gold prices suppressing traditional demand, firms are increasingly turning to advanced technologies such as 3D and 5D hard gold to create lighter, trend-driven designs. This is especially relevant as younger consumers and e-commerce platforms drive market shifts.

Strategically, the entry of insurance funds is viewed not just as a policy experiment but as a signal of China’s broader ambitions—integrating gold more deeply into financial markets and asset portfolios. It reflects a maturing regulatory mindset, growing global integration, and a push towards diversifying financial instruments tied to gold.

Ultimately,  this initiative is catalyzing a “gradual revolution” in the gold industry, transforming how gold is viewed—from ornamental asset to financial instrument. Enterprises that embrace this transition, foster innovation, and leverage global opportunities are likely to emerge as the long-term beneficiaries in an evolving gold economy.

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JB Insights

Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life

Ketan Kothari , Director of Augmont

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Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

Ketan Kothari , Director of Augmont

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.

Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.

Why Choose Augmont Coins?

1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.

2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.

3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.

4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.

5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.

6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.

How Tradition Meets Technology

1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.

2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.

3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.

Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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