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46th Gold Point Centre launched by Muthoot Exim in Serampore, strengthening presence in West Bengal

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Muthoot Exim (P) Ltd., the precious metal arm of 138-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in West Bengal. The new Muthoot Gold Point Centre is strategically located at Puja Apartment’s 1st floor, 129/II/1, N.S. Avenue, Opposite Indian silk House Agencies in Serampore, West Bengal-712201.

Complying with our unflinching commitment towards transparency, integrity, and customer-focused financial services, Muthoot Exim is elated to mark its presence yet again in West Bengal. The 46th Gold Point Centre in India, and the 3rd in the state is open for business in Serampore from 10th May onwards. With each new center, Muthoot Exim continues to make available easy and dependable financial solutions to people in communities nationwide.

The new Serampore branch is another milestone towards enhancing our presence in West Bengal through the provision of reliable and readily accessible financial solutions for the residents. People living in Serampore can now sell their gold when in need without any concerns, courtesy of our transparent assessment procedure conducted by trained professionals. We facilitate a smooth, honest, and hassle-free experience at every gold transaction. For up to ₹10,000 value of gold, the customers get instant cash, while the more valuable transactions are processed safely through IMPS, NEFT, or RTGS.

Keyur Shah, CEO of Muthoot Exim expressing his joy on this opening said, “Serampore is a place known for its history, and we are excited to be a part of its growth process. With our new Muthoot Gold Point Centre here, our vision is to provide more than a service—establish a reliable place where people can make informed financial decisions with confidence. Whether it’s to satisfy an immediate requirement or to for future plans, we’re here to assist in unlocking the potential of gold in a secure and meaningful manner.

Thomas Muthoot, Executive Director of Muthoot Pappachan Group & Managing Director of Muthoot Exim, added, “The opening of our Serampore branch reaffirms our vision of being part of the day-to-day financial lives of individuals throughout India. This is not merely a question of growing our network—it’s about taking our promise of trust, convenience, and transparency to more households.”






National News

Tradition Meets Everyday Style: Mangalsutras For Karva Chauth From Candere By Kalyan Jewellers

Candere by Kalyan Jewellers reimagines the traditional mangalsutra with contemporary designs for festive celebrations and everyday wear

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Karva Chauth brings together cherished rituals, festive dressing and the celebration of love and togetherness. For many women, the mangalsutra holds a special place in the occasion—a symbol of marriage and commitment, chosen with care and worn with meaning.

While its significance remains rooted in tradition, its designs continue to evolve. Alongside classic necklaces, diamond mangalsutras, rings and bracelets offer contemporary ways to wear this familiar symbol, bringing personal style to a treasured piece of jewellery.

This Karva Chauth, Candere by Kalyan Jewellers presents a curated selection of mangalsutras spanning classic and contemporary designs. From delicate necklaces to distinctive ring and bracelet styles, the edit offers pieces that complement festive ensembles and can become part of an everyday jewellery wardrobe.

Myrina Diamond Mangalsutra Ring Taking the mangalsutra beyond the traditional necklace, the Myrina Diamond Mangalsutra Ring offers a modern way to carry its symbolism on the hand. The design combines the familiar aesthetic of a mangalsutra with the everyday ease of a ring, making it a subtle choice for women who prefer contemporary jewellery.

Wear it on its own as a meaningful statement or pair it with delicate gold or diamond bands for a layered ring look. It is an understated way to bring the sentiment of Karva Chauth into everyday styling.

Bhavanya Diamond Mangalsutra Oval Bracelet For women who prefer their mangalsutra to be understated yet distinctive, the Bhavanya Diamond Mangalsutra Oval Bracelet offers a contemporary wrist-wear interpretation. The design brings the traditional essence of a mangalsutra into a bracelet silhouette, making it a practical alternative to the conventional necklace while retaining its symbolic character.

Style it with slim gold bangles or delicate bracelets for a festive layered look or wear it on its own for a more minimal expression.

Lucky Clover Gold Evil Eye Watch Charms Bringing a contemporary twist to a familiar mangalsutra detail, the Lucky Clover Gold Evil Eye Watch Charms feature black beads alongside a lucky clover and evil eye motif. The combination brings together the traditional character of mangalsutra-inspired jewellery with a modern, personalised accessory designed for everyday wear.

Accessorize the charm with a watch to introduce the familiar, black-beaded detail in a more contemporary way, or pair it with other jewellery for a subtle festive look.

Floraline Diamond Mangalsutra Delicate and feminine, the Floraline Diamond Mangalsutra brings a contemporary touch to the traditional mangalsutra silhouette. Crafted in 14K yellow gold, the design features a floral-inspired diamond motif that adds a subtle element of sparkle while keeping the overall look refined.

Its minimalist character makes it an elegant choice for women who prefer their festive jewellery to feel sophisticated without being overwhelming.

Forever Together Solitaire Mangalsutra For a contemporary take on the traditional mangalsutra, the Forever Together Solitaire Mangalsutra pairs a classic silhouette with the understated brilliance of a solitaire diamond.

Its clean design makes it especially suited to the growing trend of layered jewellery, allowing the mangalsutra to become part of a more personalised, modern stack. Layer it with fine gold chains of varying lengths for a fashion-forward festive look or wear it on its own when you want the solitaire to stand out.

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