Amaar Jewels, a Dubai-based jewelry company, has officially set a new Guinness World Record by creating the world’s longest diamond-studded necklace. Measuring an astonishing 108 meters (354 feet) in length, the necklace is a testament to craftsmanship and innovation in the jewelry industry.

Amaar Jewels will present a record-breaking 108-meter diamond necklace, designed to enter the Guinness World Records. The piece incorporates more than 600 lab-grown diamonds, precisely set in 650 grams 18-karat rose gold, representing a fusion of luxury aesthetics and cutting-edge production techniques. The official Guinness assessment is set to take place on the first day of the 55th Watch and Jewellery Middle East Show.

The use of lab-grown diamonds highlights the growing trend toward sustainable and ethical jewelry. The necklace’s length and the precision required to hand-set over 600 diamonds demonstrate exceptional skill and dedication. The necklace’s debut at WJMES underscores the Middle East’s prominence in the global jewelry industry, attracting international attention and showcasing regional talent.