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Zithara.AI Partners With Palmonas To Strengthen AI Led Revenue Growth and Customer Engagement In Jewellery Retail 

Collaboration To Enable Personalised Customer Engagement, Improve Retention, and Support Scalable Revenue Growth Through AI Native CRM

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Zithara.AI, an AI-native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data-driven solutions across the brand’s retail operations.

As part of the partnership, Palmonas will implement Zithara.AI’s AI-native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.

The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow-ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.

Speaking about the partnership, Hitesh Magoo, CMO, Demifine Fashion Pvt. Ltd., said,

“At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk-ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk-in conversions and long-term customer retention. Zithara.AI’s AI-native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk-ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”

Varun Kashyap, Co-Founder, Zithara.AI, said,

“We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-Founder, Zithara.AI, added,

“Our focus is on enabling offline retailers to become more data-driven and customer-centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”

The partnership marks a continued focus by Zithara.AI and Palmonas on leveraging AI-native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient and scalable customer engagement framework aligned with its growth plans.

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National News

Namibia  Looking At Close Collaboration With India On Skill Transfer, Training In Diamond Sector

Deepening Collaboration With India To Leverage Its World-Class Expertise In Diamond Cutting, Polishing, and Value Addition.

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GJEPC hosted a high-level media interaction at the Bharat Diamond Bourse (BDB), featuring a visiting Namibian delegation led by Hon’ble Gaudentia Kröhne, Deputy Minister of Industries, Mines and Energy, Namibia.

During the session, the Hon’ble Deputy Minister highlighted Namibia’s vision to cultivate a close, multi-faceted partnership with India, focusing on skill transfer, technical training, and capacity building within the diamond cutting and polishing industry.

Key Takeaways & Strategic Objectives

  • Skill Transfer & Training: Deepening collaboration with India to leverage its world-class expertise in diamond cutting, polishing, and value addition.
  • Investment Opportunities: Extending an invitation to Indian jewelry manufacturers to establish local operations and manufacturing facilities in Namibia.
  • Ease of Doing Business: Implementing single-window “One-Stop Centres” designed to streamline business operations, company registrations, and visa processing for international investors.
  • Legislative Reforms: Preparing for the upcoming passage of the Special Economic Zone (SEZ) Bill, which will serve as a key economic catalyst across multiple industrial sectors.

Strengthening Bilateral Trade

This strategic dialogue underscores Namibia’s push toward downstream industrial expansion and mineral beneficiation. By leveraging India’s global leadership in diamond processing, Namibia aims to create high-value local employment while offering Indian manufacturers robust growth opportunities backed by modernized governance and infrastructure.

Shri Kirit Bhansali, Chairman, GJEPC, said:

“Namibia produces the world’s highest-value rough diamonds, while India cuts and polishes 14 out of every 15 diamonds globally. With the proposed 15-year tax exemption for Special Notified Zones, India can now offer producer nations not just manufacturing, but a global trading hub. We look forward to building a lasting partnership with Namibia.”

Anoop Mehta, Convener – Diamond Panel, GJEPC, said:

“We have invited Namibia to bring its rough diamonds to India and utilise the new tax framework for trading through the Special Notified Zones. This will give Indian MSMEs more direct access to high-quality rough diamonds without the need to travel overseas. We are exploring this opportunity closely and, if the discussions progress, we would be happy to work towards an MoU with Namibia. We are very positive that, with this new policy, a greater share of Namibia’s diamond trade can come directly to India.”

anoop mehta

Highlighting the quality of Namibia’s production, Ms. Gaudentia Krohne, Deputy Minister, Ministry of Industries, Mines and Energy said:

“Namibia is having the best quality of diamonds in the world. We do not have the quantity, but we have the best quality. That’s why I am really proud to come from Namibia and talk about the Namibian diamonds in India.”

The delegation also saw a potential role for India’s diamond trading infrastructure in bringing Namibian roughs closer to Indian buyers. “We can bring our diamonds here, showcase them here and even sell them. If this platform created by India is already being used by other countries, why can Namibia not make use of it too?” Ms. Krohne added.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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