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Zen Diamond-India Expands E-Commerce Presence With Celeste & Gem-Pop Launch On Amazon and Myntra

Digital-First Collections Featuring Contemporary 9kt Gold Jewellery With Natural Diamonds and Vibrant Gemstones Aim To Connect With Younger Consumers Through Amazon India and Myntra

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Marking its strategic entry into the e-commerce space, Zen Diamond India has introduced its distinctive collections, Celeste and Gem Pop, now available on Amazon India and Myntra. Designed with a digital-first mindset, the collections bring together contemporary pendants and earrings crafted in 9kt gold, centred around natural diamonds and modern design aesthetics. While Celeste reflects refined minimalism, Gem Pop adds a playful touch through colourful semi-precious stones such as amethyst, citrine, and blue topaz. Through its presence on two of India’s leading e-commerce platforms, the brand is strategically expanding accessibility and discovery among younger, digitally driven consumers increasingly turning to online platforms for fine jewellery purchases.

Crafted in warm 9KT rose gold, these dainty stud earrings feature vibrant round-cut Citrine stones paired with natural diamond accents. The rich golden-orange hue beautifully complements the soft rose gold setting, creating a refined yet expressive design suitable for daily styling. Combining natural diamonds with colour stones, the earrings bring vibrancy and personality into contemporary fine jewellery while remaining highly wearable and giftable for birthdays, celebrations, and personal milestones.

These elegant stud earrings feature striking princess-cut Blue Topaz stones accented with delicate natural diamonds. The icy blue tones and sleek geometric silhouette create a fresh, modern aesthetic that is versatile across different age groups and occasions. Designed to be lightweight, wearable, and expressive, the earrings reflect Zen Diamond India’s contemporary approach to fine jewellery for a digital-first generation.

Crafted in white gold, this refined pendant necklace showcases a vivid round-cut Amethyst surrounded by floating circular motifs accented with natural diamonds. The design blends playful colour with minimal elegance, creating a lightweight and versatile piece suitable for everyday wear and gifting. Thoughtfully crafted with the same standards of authenticity, certification, and craftsmanship available across Zen Diamond India’s retail network, the necklace reinforces trust and assurance within the ecommerce jewellery experience.

This contemporary pendant necklace features a delicate teardrop-shaped diamond motif paired with fluid open oval loops for a refined and minimal silhouette. Designed with natural diamonds at its core, the lightweight piece balances understated brilliance with everyday versatility, making it ideal for daily styling as well as meaningful gifting occasions. The design reflects Zen Diamond India’s focus on modern, design-led fine jewellery tailored for the evolving digital luxury consumer.

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National News

Mahesh Notandass and Vandals Partner with Rohit Gandhi + Rahul Khanna for Noir Botanica

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Mahesh Notandass and Vandals served as the official jewellery partners for designer duo Rohit Gandhi + Rahul Khanna’s Noir Botanica presentation, held at Galeries Lafayette Mumbai on August 20.

Jewellery from both houses was worn by Rohit Gandhi and Rahul Khanna, as well as models walking the presentation, complementing the collection’s sculptural silhouettes, metallic surfaces and architectural detailing.

Rather than a conventional runway, the evening was conceived as an immersive fashion experience. Galeries Lafayette Mumbai was transformed into an intimate setting inspired by jazz and the glamour of 1930s evening culture, allowing guests to experience the craftsmanship, textures and construction of the garments up close. Actor Vijay Varma closed the presentation, adding a striking finale to the evening.

The event drew a notable gathering of celebrities and fashion personalities, including Kajol, Babil Khan, Mahima Makwana, Pragya Jaiswal, Gurfateh Pirzada, Sophie Choudhry, Sarah-Jane Dias, Shalini Passi, Zayed Khan and Ruhee Dosani, among others.

Vandana M. Jagwani, Creative Director at Mahesh Notandass and Founder of Vandals, graced the occasion, marking the coming together of the two jewellery houses with Rohit Gandhi + Rahul Khanna for the Noir Botanica presentation.

The collaboration highlights the growing intersection of fine jewellery and contemporary fashion, with Mahesh Notandass and Vandals bringing their distinct jewellery aesthetics to a collection centred on strong silhouettes, craftsmanship, texture and modern evening dressing.

The Noir Botanica capsule will be available following the presentation at Rohit Gandhi + Rahul Khanna stores and Galeries Lafayette Mumbai.

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