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Zen Diamond-India Expands E-Commerce Presence With Celeste & Gem-Pop Launch On Amazon and Myntra

Digital-First Collections Featuring Contemporary 9kt Gold Jewellery With Natural Diamonds and Vibrant Gemstones Aim To Connect With Younger Consumers Through Amazon India and Myntra

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Marking its strategic entry into the e-commerce space, Zen Diamond India has introduced its distinctive collections, Celeste and Gem Pop, now available on Amazon India and Myntra. Designed with a digital-first mindset, the collections bring together contemporary pendants and earrings crafted in 9kt gold, centred around natural diamonds and modern design aesthetics. While Celeste reflects refined minimalism, Gem Pop adds a playful touch through colourful semi-precious stones such as amethyst, citrine, and blue topaz. Through its presence on two of India’s leading e-commerce platforms, the brand is strategically expanding accessibility and discovery among younger, digitally driven consumers increasingly turning to online platforms for fine jewellery purchases.

Crafted in warm 9KT rose gold, these dainty stud earrings feature vibrant round-cut Citrine stones paired with natural diamond accents. The rich golden-orange hue beautifully complements the soft rose gold setting, creating a refined yet expressive design suitable for daily styling. Combining natural diamonds with colour stones, the earrings bring vibrancy and personality into contemporary fine jewellery while remaining highly wearable and giftable for birthdays, celebrations, and personal milestones.

These elegant stud earrings feature striking princess-cut Blue Topaz stones accented with delicate natural diamonds. The icy blue tones and sleek geometric silhouette create a fresh, modern aesthetic that is versatile across different age groups and occasions. Designed to be lightweight, wearable, and expressive, the earrings reflect Zen Diamond India’s contemporary approach to fine jewellery for a digital-first generation.

Crafted in white gold, this refined pendant necklace showcases a vivid round-cut Amethyst surrounded by floating circular motifs accented with natural diamonds. The design blends playful colour with minimal elegance, creating a lightweight and versatile piece suitable for everyday wear and gifting. Thoughtfully crafted with the same standards of authenticity, certification, and craftsmanship available across Zen Diamond India’s retail network, the necklace reinforces trust and assurance within the ecommerce jewellery experience.

This contemporary pendant necklace features a delicate teardrop-shaped diamond motif paired with fluid open oval loops for a refined and minimal silhouette. Designed with natural diamonds at its core, the lightweight piece balances understated brilliance with everyday versatility, making it ideal for daily styling as well as meaningful gifting occasions. The design reflects Zen Diamond India’s focus on modern, design-led fine jewellery tailored for the evolving digital luxury consumer.

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National News

Gold Sees Decline On Shifting Global Macroeconomic Cues

Spot Gold On The COMEX Hovered Around $4,057.85 Per Bounce, Indicating That The Cautious Sentiment Is Being Felt Across Global Markets.

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Gold prices on the Multi Commodity Exchange (MCX) experienced a notable pullback as market participants reacted to shifting global macroeconomic cues. The benchmark MCX Gold August 2026 Futures contract fell by 1.30%, trading at Rs 1,41,619.00 per 10 grams ahead of its upcoming expiry on August 5, 2026. Mirroring this downward trend, the Gold Mini (GOLDM) contract also slid, with its last traded price recorded at Rs 1,41,511.00.

The broader bullion market reflected a similar weakness. MCX Silver futures, set to expire on September 4, 2026, shed 1.60% of their value to trade at Rs 2,19,093.00 per kilogram. On the international front, spot gold on the COMEX hovered around $4,057.85 per ounce, indicating that the cautious sentiment is being felt across global markets.

Market analysts attribute this downward pressure to complex geopolitical and macroeconomic factors. While escalating conflicts in the Middle East would traditionally spur safe-haven demand, they have also kept inflation risks highly elevated. This sticky inflation has prompted widespread market expectations that the US Federal Reserve will maintain a prolonged high-interest-rate environment. Because higher interest rates raise the opportunity cost of holding non-yielding assets, investors have pulled back, keeping both gold and silver under pressure.

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