Brand Talks
Zambian Emeralds Shine in ĀZLEE x Gemfields’ Glamorous “Origins” Collection
A new capsule collection celebrating Zambia’s iconic emeralds, blending Hollywood glamour with sustainable luxury.

Gemfields has teamed up with Los Angeles-based jewellery label ĀZLEE to create Origins, an eightpiece capsule collection inspired by the landscape of Zambia and its world-renowned emeralds. Comprising rings, necklaces, pendant charms and earrings, all featuring responsibly mined gems from Gemfields’ Kagem mine, this brand-new collaboration is like a love letter to these iconic green jewels, which are forever synonymous with the sense of hope and renewal associated with spring. Gemfields is a world-leading responsible miner and marketer of coloured gemstones and the majority-owner and operator of both Kagem in Zambia (thought to be the world’s largest producing emerald mine) and the Montepuez ruby mine in Mozambique. Gemfields strives to be a leader within the industry and aims to bring benefit to the gemstones’ places of origin: mining with transparency, legitimacy and integrity and funding initiatives to improve local community health, education and livelihoods. Founded by Baylee Zwart in 2015, ĀZLEE takes its inspiration from ancient jewellery practices, Art Deco architecture and the natural world to form a singular design vision. Mindful of adhering to responsible practices and minimising its environmental impact, ĀZLEE creates timeless, high quality jewellery infused with nature and a sense of 1980s glamour.
Versatile and modern, ĀZLEE designs have been worn by Emma Watson, Rihanna, Bella and Gigi Hadid, Zoë Kravitz and Scarlett Johansson. Each piece in the new ĀZLEE x Gemfields Origins collection was crafted in the Los Angeles atelier by master jewellers, using recycled 18k gold, with a portion of proceeds from each sale being donated to charities supporting efforts to rebuild following the fires that devastated the Los Angeles area at the start of this year. Previous collections have supported marine conservation charities.
Many pieces in the Origins collection use a spread of diamond pave to accentuate the colourful beauty of the emeralds, while the lines and shapes of the pieces echo the patterns of Zambia’s mountains and rivers. The Contour Emerald Pave Diamond Ring nods to the Art Deco past, as do the Staircase 3-Tier Pave and Emerald Hoops. The Fluid Staircase Earrings with Emerald Drops (with or without pave) perfectly showcase ĀZLEE’s signature staircase silhouette. The collection includes two playful charms designed to dangle from a pendant: the Contour Emerald Pave Diamond Charm and Fluid Staircase Emerald Pave Diamond Charm. The two necklaces – the Contour Staircase Emerald Woven Necklace and Le Nouveau Emerald Cascade Necklace – both exude 1980s Hollywood glamour and sophistication.
“The arrival of spring this year gives reason to seek a talisman for hope, growth and new beginnings, and Gemfields is delighted to partner with ĀZLEE, whose clever emerald jewellery pieces offer an appealing choice. There’s a softness and warmth to the gold forms that frame each Zambian emerald, evoking a sense of treasure with unabashed 1980s glamour. The emeralds in each designs are well positioned to dance in the light and radiate optimism – particularly so in the drop earrings – and these desktop-to-dancefloor, boardroom-to-bar designs almost demand to be enjoyed. The ĀZLEE x Gemfields Origins collection ranges from USD 7,950 to USD 26,000 and is available from 8 April 2025 on ĀZLEE.

Brand Talks
Rashmika Mandanna Joins the Swarovski Asia Family as Brand Ambassador for India
The beloved Indian actress Rashmika Mandanna brings her charm and style to Swarovski, reflecting the brand’s vision of modern elegance and joyful extravagance.

Swarovski proudly announces actor Rashmika Mandanna as its new Brand Ambassador for India, marking a milestone for the Austrian luxury house as it strengthens its presence in one of its fastest-growing markets.
India, a vibrant market with a deep affinity for jewelry and self-expression, continues to play a pivotal role in Swarovski’s global growth story. With her pan-India appeal, youthful charm, and influential presence across cinema and digital platforms, Rashmika perfectly embodies the aspirations of the modern Indian consumer.
Celebrated for her blockbuster performances and admired as one of the country’s most relatable style icons, Rashmika’s radiant personality and dynamic style resonate strongly with Swarovski’s design ethos of joyful extravagance and contemporary glamour.

Nasr Sleiman, General Manager, Swarovski India, Southeast Asia, and Middle East, said:
“Rashmika reflects the evolving identity of today’s Indian consumer – expressive, confident, and unafraid to embrace individuality. As we expand our retail footprint and strengthen our cultural connection with India, her appointment as Brand Ambassador symbolizes Swarovski’s commitment to engaging meaningfully with this dynamic market.”
Rashmika Mandanna shared:
“For me, Swarovski has always represented timeless elegance and emotional connection. It’s more than jewelry – it’s about how it makes you feel: radiant, empowered, and confident. I’m truly honored to represent Swarovski in India and excited to be part of a journey that inspires people to celebrate their individuality while embracing modern glamour.”

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