Brand Talks
Zambian Emeralds Shine in ĀZLEE x Gemfields’ Glamorous “Origins” Collection
A new capsule collection celebrating Zambia’s iconic emeralds, blending Hollywood glamour with sustainable luxury.
Gemfields has teamed up with Los Angeles-based jewellery label ĀZLEE to create Origins, an eightpiece capsule collection inspired by the landscape of Zambia and its world-renowned emeralds. Comprising rings, necklaces, pendant charms and earrings, all featuring responsibly mined gems from Gemfields’ Kagem mine, this brand-new collaboration is like a love letter to these iconic green jewels, which are forever synonymous with the sense of hope and renewal associated with spring. Gemfields is a world-leading responsible miner and marketer of coloured gemstones and the majority-owner and operator of both Kagem in Zambia (thought to be the world’s largest producing emerald mine) and the Montepuez ruby mine in Mozambique. Gemfields strives to be a leader within the industry and aims to bring benefit to the gemstones’ places of origin: mining with transparency, legitimacy and integrity and funding initiatives to improve local community health, education and livelihoods. Founded by Baylee Zwart in 2015, ĀZLEE takes its inspiration from ancient jewellery practices, Art Deco architecture and the natural world to form a singular design vision. Mindful of adhering to responsible practices and minimising its environmental impact, ĀZLEE creates timeless, high quality jewellery infused with nature and a sense of 1980s glamour.
Versatile and modern, ĀZLEE designs have been worn by Emma Watson, Rihanna, Bella and Gigi Hadid, Zoë Kravitz and Scarlett Johansson. Each piece in the new ĀZLEE x Gemfields Origins collection was crafted in the Los Angeles atelier by master jewellers, using recycled 18k gold, with a portion of proceeds from each sale being donated to charities supporting efforts to rebuild following the fires that devastated the Los Angeles area at the start of this year. Previous collections have supported marine conservation charities.
Many pieces in the Origins collection use a spread of diamond pave to accentuate the colourful beauty of the emeralds, while the lines and shapes of the pieces echo the patterns of Zambia’s mountains and rivers. The Contour Emerald Pave Diamond Ring nods to the Art Deco past, as do the Staircase 3-Tier Pave and Emerald Hoops. The Fluid Staircase Earrings with Emerald Drops (with or without pave) perfectly showcase ĀZLEE’s signature staircase silhouette. The collection includes two playful charms designed to dangle from a pendant: the Contour Emerald Pave Diamond Charm and Fluid Staircase Emerald Pave Diamond Charm. The two necklaces – the Contour Staircase Emerald Woven Necklace and Le Nouveau Emerald Cascade Necklace – both exude 1980s Hollywood glamour and sophistication.
“The arrival of spring this year gives reason to seek a talisman for hope, growth and new beginnings, and Gemfields is delighted to partner with ĀZLEE, whose clever emerald jewellery pieces offer an appealing choice. There’s a softness and warmth to the gold forms that frame each Zambian emerald, evoking a sense of treasure with unabashed 1980s glamour. The emeralds in each designs are well positioned to dance in the light and radiate optimism – particularly so in the drop earrings – and these desktop-to-dancefloor, boardroom-to-bar designs almost demand to be enjoyed. The ĀZLEE x Gemfields Origins collection ranges from USD 7,950 to USD 26,000 and is available from 8 April 2025 on ĀZLEE.
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.


A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
-
BrandBuzz12 hours agoThe Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
-
BrandBuzz12 hours agoAugmont Launches SPOT 2.0: One Platform. Every Product. Efficient Business
-
BrandBuzz16 hours agoSenco Gold & Diamonds Launches “SHAPE OF YOU”- AI Application for Women’s Day Celebration
-
National News16 hours agoKushals Fashion Jewellery Curates Special Women’s Day Edit Celebrating Strength, Style and Self-Expression


