BrandBuzz
Where Art Meets Ornament: Kalyan Jewellers Unveils Its curated line of art nouveau-inspired jewellery
The latest collection from Kalyan Jewellers, which draws inspiration from the evocative Art Nouveau style, is a celebration of artistic resurgence and exquisite craftsmanship. The Art Nouveau era, which is renowned for its flowing grace, organic themes, and sinuous curves, discovered beauty in the natural. Kalyan Jewellers’ has reinvented this philosophy in a line of wearable art that connects the past and present.
Every item in this collection, from beautifully crafted pieces reminiscent of the Dancing Girl to elaborate chokers that resemble vines, is a dialogue between the past and present. While remaining faithful to Indian craftsmanship, the collection’s flowing gold structures, stylized flowers, and handcrafted details evoke the spirit of European design at the beginning of the century. Whether worn for a festive celebration or a curated editorial shoot, these pieces bring with them a touch of old-world romance and modern-day elegance.
Echoes of Grace: Inspired by the Dancing Girl With flowing curves, delicate floral elements, and rhythmic drop details, this earring draws from the iconic stance and femininity of the Dancing Girl of Mohenjo-Daro. A tribute to movement and poise, it balances tradition with whimsy through vibrant pink and green accents. Perfect for fusion wear pair it with a draped saree-gown or a contemporary lehenga for a mehendi or sangeet night.
Art Deco Reimagined: A Statement in Structure and Sparkle
A bold nod to Art Deco geometry, this necklace juxtaposes fluid gold links with structured emerald-cut stones and a delicate drop. The striking symmetry and vintage glamour capture the spirit of early 20th-century design with a modern Indian soul. Pair it with a plunging neckline, think structured gowns or tailored saris for maximum impact.
Anchored in Art Nouveau’s organic beauty and the dance of nature. A floral top in ruby and sapphire hues cascades into a teardrop of turquoise, finished with beaded blue and pearl drops that sway with every step. Perfect for mehendi or sangeet; wear with your hair up and let these earrings take centre stage alongside breezy sharara or fusion silhouettes.
A tribute to the dynamism of the Dancing Girl, with every petal and gem in rhythmic motion. Rich ruby-like and emerald-like stones spill down in layered floral clusters, framed by filigree gold that dances in light. Ideal for bridal or festive wear, pair with a sweetheart or plunging neckline and minimal complementary jewellery to balance elegance with drama.
Where sculptural goldwork meets the fluidity of Art. A swirl of gold anchors a carved emerald like, complemented by lustrous polki stones and a finishing drop that captures Art Nouveau’s poetic movement. For an editorial look, pair with a structured kurta or an elegant black dress.
Delicate and rhythmic- this jhumka echoes the lightness of the Dancing Girl’s step. This ornate jhumka is a poetic blend of heritage and glamour. With its intricate filigree top, soft pink accents, and dazzling polki drops, it captures the grandeur of royal Indian artistry in a modern silhouette. Pair it with a richly embroidered anarkali or a silk saree for wedding festivities.
A Symphony of Blooms: Where Artistry in Gold Meets the Poetry of Floral Design Floral clusters in vivid red and blue drop beads trace a dramatic V‑shape, evoking the softness of petals in motion. This is made for embellished lehengas or rich-tone bridal gowns.
BrandBuzz
Tanishq launches Gold Exchange, brand ambassador Sachin Tendulkar bats for self reliant India
Tanishq, the jewellery brand from the Tata Group, has launched one of India’s largest gold exchange drives with the support of cricket legend Sachin Tendulkar. The campaign urges households to recycle their existing gold and reduce the country’s dependence on imports.
India is estimated to hold nearly 25,000 tonnes of gold within households, while 99% of the country’s annual gold demand is met through imports. Tanishq aims to address this imbalance by encouraging families to exchange old jewellery for new designs, thereby unlocking value at the individual level while strengthening the national vision of self-reliance.
For the first time, the company has introduced a 0% deduction exchange offer across all karatages, including as low as 9 KT, valid until October 21, 2025.
Ajoy Chawla, CEO – Jewellery Division, Titan Company Limited, said, “Every gram of old locker gold exchanged not only brings personal joy but also contributes to reducing imports. With our first-ever 0% deduction offer, we are making it simpler for every Indian to be part of this nation-building effort.”
Over the years, more than 30 lakh customers have participated in Tanishq’s gold exchange programme, leading to the recycling of nearly 1.7 lakh kilos of gold. The initiative now contributes nearly 40% of the brand’s overall business.
Sachin Tendulkar, brand ambassador for the campaign, said, “Gold is deeply woven into Indian culture and passed down generations. Tanishq’s exchange initiative offers families a transparent and trustworthy way to renew this legacy while reducing India’s dependence on imports — which is a win for every Indian.”
With a presence across 500+ boutiques in over 300 cities, Tanishq continues to position itself as a trusted name in jewellery, combining craftsmanship, purity, and contemporary design with social impact initiatives like the gold exchange movement
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