BrandBuzz
Where Art Meets Ornament: Kalyan Jewellers Unveils Its curated line of art nouveau-inspired jewellery
The latest collection from Kalyan Jewellers, which draws inspiration from the evocative Art Nouveau style, is a celebration of artistic resurgence and exquisite craftsmanship. The Art Nouveau era, which is renowned for its flowing grace, organic themes, and sinuous curves, discovered beauty in the natural. Kalyan Jewellers’ has reinvented this philosophy in a line of wearable art that connects the past and present.
Every item in this collection, from beautifully crafted pieces reminiscent of the Dancing Girl to elaborate chokers that resemble vines, is a dialogue between the past and present. While remaining faithful to Indian craftsmanship, the collection’s flowing gold structures, stylized flowers, and handcrafted details evoke the spirit of European design at the beginning of the century. Whether worn for a festive celebration or a curated editorial shoot, these pieces bring with them a touch of old-world romance and modern-day elegance.
Echoes of Grace: Inspired by the Dancing Girl With flowing curves, delicate floral elements, and rhythmic drop details, this earring draws from the iconic stance and femininity of the Dancing Girl of Mohenjo-Daro. A tribute to movement and poise, it balances tradition with whimsy through vibrant pink and green accents. Perfect for fusion wear pair it with a draped saree-gown or a contemporary lehenga for a mehendi or sangeet night.
Art Deco Reimagined: A Statement in Structure and Sparkle
A bold nod to Art Deco geometry, this necklace juxtaposes fluid gold links with structured emerald-cut stones and a delicate drop. The striking symmetry and vintage glamour capture the spirit of early 20th-century design with a modern Indian soul. Pair it with a plunging neckline, think structured gowns or tailored saris for maximum impact.
Anchored in Art Nouveau’s organic beauty and the dance of nature. A floral top in ruby and sapphire hues cascades into a teardrop of turquoise, finished with beaded blue and pearl drops that sway with every step. Perfect for mehendi or sangeet; wear with your hair up and let these earrings take centre stage alongside breezy sharara or fusion silhouettes.
A tribute to the dynamism of the Dancing Girl, with every petal and gem in rhythmic motion. Rich ruby-like and emerald-like stones spill down in layered floral clusters, framed by filigree gold that dances in light. Ideal for bridal or festive wear, pair with a sweetheart or plunging neckline and minimal complementary jewellery to balance elegance with drama.
Where sculptural goldwork meets the fluidity of Art. A swirl of gold anchors a carved emerald like, complemented by lustrous polki stones and a finishing drop that captures Art Nouveau’s poetic movement. For an editorial look, pair with a structured kurta or an elegant black dress.
Delicate and rhythmic- this jhumka echoes the lightness of the Dancing Girl’s step. This ornate jhumka is a poetic blend of heritage and glamour. With its intricate filigree top, soft pink accents, and dazzling polki drops, it captures the grandeur of royal Indian artistry in a modern silhouette. Pair it with a richly embroidered anarkali or a silk saree for wedding festivities.
A Symphony of Blooms: Where Artistry in Gold Meets the Poetry of Floral Design Floral clusters in vivid red and blue drop beads trace a dramatic V‑shape, evoking the softness of petals in motion. This is made for embellished lehengas or rich-tone bridal gowns.
BrandBuzz
VBJ SINCE 1900 Fiesting Over 2000 Unique Jhumka Designs
VBJ Since 1900 celebrates India’s timeless love for jhumkas with its grand Jhumka Festival, showcasing over 2,000 exquisite designs that blend heritage craftsmanship with modern elegance, extending the celebration through December.
VBJ Since 1900 (Vummidi Bangaru Jewellers) India’s most trusted heirloom jewellery brand continues to captivate jewellery connoisseurs with its Jhumka Festival – the flavour of the season giving patrons a further chance to experience the timeless charm reimagined for today’s generation.
The Jhumka Festival celebrates India’s enduring love for the iconic earrings. Featuring over 2,000 unique designs across the categories, gold, silver, diamond and platinum capturing the intricate artistry and timeless craftsmanship. Blending filigree, temple-inspired motifs and modern silhouettes, each piece is a symphony of creating balance between heritage and contemporary elegance.
Speaking about the festival, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “For 125 years, VBJ has honoured India’s jewellery traditions while evolving with changing times. This festival elevates the jhumka from a staple to a hero piece – crafted for movement, identity, and expression.”
Jithendra Vummidi, Managing Partner, VBJ Since 1900, added, “A jhumka is more than an ornament – it holds memory, character, and emotion. With this festival, we celebrate a form that resonates across generations, offering timelessness with relevance.”
As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was meticulously researched and identified by the VBJ team before being installed beside the Speaker’s chair in India’s new Parliament building. Much like the Sengol, the Jhumka Festival stands as a reflection of VBJ’s continuing mission to honour legacy through artistry and celebrate the stories that shape India’s cultural heritage.
During the festive season of Golu and Diwali last month, VBJ witnessed an overwhelming response to its Jhumka Festival – as customers embraced unique designs that seamlessly blend heritage with contemporary charm. Extending the festival till the mid of December is VBJ’s way of celebrating that continued love and demand. Building on this festive momentum, VBJ also showcased the Jhumka’s at Ignition,held at the ITC Grand Chola.
Through the Jhumka Festival, VBJ Since 1900 celebrates heritage and innovation. The collection, available at VBJ stores in Anna Salai and Anna Nagar as well as online, offers select customisation – continuing the brand’s legacy of timeless elegance and bespoke service.
VBJ SINCE 1900 Fiesting Over 2000 Unique Jhumka Designs
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