BrandBuzz
Vummidi Bangaru Jewellers Auspicious Akshaya Tritiya Campaign
Up to 25% Off On Making Charges Across Gold, Diamond, Ruby and Platinum Collections As VBJ Celebrates Akshaya Tritiya With Its 125-Year Legacy Campaign
Vummidi Bangaru Jewellers (VBJ), India’s most trusted heirloom jewellery brand, has unveiled its special ‘Auspicious Akshaya Tritiya’ campaign ahead of Akshaya Tritiya, to be celebrated on April 19, 2026.
The ‘Auspicious Akshaya Tritiya’ offer will run from April 11th to 30th, inviting customers to enjoy a truly elevated and memorable festive shopping experience. During this period, shoppers can explore an extensive range of finely crafted gold, platinum, diamond, and gemstone jewellery, thoughtfully curated for the occasion. As part of the celebrations, VBJ is offering up to 25% off on making charges across select gold, diamond, ruby, and platinum collections, along with 20% off on making charges on silverware and 10% off on silver jewellery. Additionally, customers can avail attractive discounts of 3% to 5% on solitaire purchases and 0% VA on 22K Coins.
Speaking on the occasion, Amarendran Vummidi, Managing Partner, VBJ, said,
“We are delighted to celebrate Akshaya Tritiya with our customers, a time that signifies prosperity, new beginnings and enduring traditions. There is a growing preference for jewellery that blends heritage with contemporary elegance, and our collections reflect this evolving taste. Through this festive campaign, we aim to offer a memorable experience that helps customers create lasting memories and honour traditions.”
Jithendra Vummidi, Managing Partner, VBJ, added,
“Akshaya Tritiya has always been a deeply meaningful occasion for us at VBJ, as it underscores the enduring trust our customers place in us for their most cherished purchases. As we mark 125 years of our legacy, this milestone holds even greater meaning, rooted in craftsmanship, integrity, and timeless design. Our curated collections and festive offers are designed to make every purchase feel special and truly personal.
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s Parliament building, marking VBJ’s enduring bond with India’s cultural and national heritage. Just as the Sengol stands for integrity and legacy, so does every VBJ creation, echoing the auspicious spirit of Akshaya Tritiya.
With this ‘Auspicious Akshaya Tritiya’ campaign, VBJ continues to celebrate the timeless significance of the festival, bringing together tradition, craftsmanship and worthwhile customer experiences.
BrandBuzz
Puducherry CM, Raashi Khanna Inaugurate Challani Jewellery Mart Flagship Showroom In Puducherry
Actress Raashi Khanna Announced As The Brand Ambassador Of Challani Jewellery Mart
Challani Jewellery Mart, marked a significant milestone with the grand inauguration of its newest flagship showroom in Puducherry.The showroom was inaugurated by the Hon’ble Chief Minister of Puducherry Shri N. Rangasamy, in the presence of acclaimed actress Raashi Khanna, who was officially announced as the Brand Ambassador of Challani Jewellery Mart, making the celebration even more special and memorable. Present at the inauguration were Jayantilal Challani, Chairman- Challani Group of Companies and Gautham Challani, Director- Challani Jewellery Mart.
The newly launched flagship showroom features three magnificent floors, each curated to showcase jewellery in its most exquisite form. The showroom houses an extraordinary collection of timeless gold jewellery, radiant diamond creations, bridal masterpieces, contemporary ornaments .A key highlight of the new outlet was an entire floor exclusively dedicated to silver jewellery, From elegant daily wear to grand festive creations, the silver collections are designed to appeal to every generation and every style preference.
For generations, Challani Jewellery Mart has been more than a jewellery brand. It has been a part of countless celebrations, cherished memories, traditions, and emotions beautifully carried from one generation to another. Continuing this glorious legacy, the brand now brings its signature elegance and unmatched craftsmanship to Puducherry. through a spectacular new destination designed to redefine the jewellery shopping experience.
Every piece at Challani Jewellery Mart is thoughtfully designed to celebrate life’s most precious moments, transforming jewellery into emotions that last forever. Beyond jewellery, the new showroom has been envisioned as a luxurious lifestyle destination where every customer experiences warmth, comfort, grandeur, and personalised attention. The elegant interiors, refined ambience, spacious displays, and exclusive collections together create an experience that is memorable, immersive, and truly world-class.
With a strong and successful presence already winning the hearts of customers in Chennai and Madurai, Challani Jewellery Mart now extends its celebrated legacy to Puducherry. carrying forward its commitment to quality, authenticity, innovation, and timeless craftsmanship.
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