National News
Vinsmera Group to invest Rs 2,000 crore in jewellery retail business
Vinsmera Group, founded by the Kambrath brothers—Dinesh, Anil, Manoj, and Krishnan Kambrath—has announced plans to invest Rs 2,000 crore (approximately $233.5 million) over the next two years to establish a gold jewellery retail chain across India and the UAE.
The investment will fund the establishment of 20 jewellery showrooms and production units in key locations in India and the Gulf region. The first phase of the expansion will see exclusive showrooms in cities like Kozhikode, Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a state-of-the-art manufacturing facility in Kannur. Additionally, the company will open outlets and production units in Abu Dhabi, Dubai, and Sharjah.
Malayalam film icon Mohanlal has been appointed as the brand ambassador for Vinsmera, which aims to redefine the jewellery retail experience by prioritizing craftsmanship, sustainability, and job creation. Dinesh Kambrath, Co-Founder of Vinsmera, emphasized, “Vinsmera is not just a brand; it is a promise of quality and innovation.”
The venture is expected to create around 2,500 jobs, with a strong focus on women’s participation in the jewellery manufacturing value chain. The company, which already employs over 1,000 people, has a significant female workforce.
The first Vinsmera retail store in Kerala is set to open in Kozhikode by the end of April, with a spacious 10,000-square-foot showroom. This will be followed by the opening of another store on MG Road in Kochi.
Vinsmera Group is also committed to environmental sustainability. Its 50,000-square-foot manufacturing facilities in Sharjah and Kannur follow green best practices, including the use of hydrogen fuel, earning the company global recognition for its eco-friendly approach.
With over three decades of experience, Vinsmera Group designs and exports jewellery for leading brands in India, the Gulf, the United States, and the United Kingdom. Its wholesale units are located in Dubai, Kannur, and Thrissur.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.