Vinsmera Group, founded by the Kambrath brothers—Dinesh, Anil, Manoj, and Krishnan Kambrath—has announced plans to invest Rs 2,000 crore (approximately $233.5 million) over the next two years to establish a gold jewellery retail chain across India and the UAE.

The investment will fund the establishment of 20 jewellery showrooms and production units in key locations in India and the Gulf region. The first phase of the expansion will see exclusive showrooms in cities like Kozhikode, Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a state-of-the-art manufacturing facility in Kannur. Additionally, the company will open outlets and production units in Abu Dhabi, Dubai, and Sharjah.

Malayalam film icon Mohanlal has been appointed as the brand ambassador for Vinsmera, which aims to redefine the jewellery retail experience by prioritizing craftsmanship, sustainability, and job creation. Dinesh Kambrath, Co-Founder of Vinsmera, emphasized, “Vinsmera is not just a brand; it is a promise of quality and innovation.”

The venture is expected to create around 2,500 jobs, with a strong focus on women’s participation in the jewellery manufacturing value chain. The company, which already employs over 1,000 people, has a significant female workforce.

The first Vinsmera retail store in Kerala is set to open in Kozhikode by the end of April, with a spacious 10,000-square-foot showroom. This will be followed by the opening of another store on MG Road in Kochi.

Vinsmera Group is also committed to environmental sustainability. Its 50,000-square-foot manufacturing facilities in Sharjah and Kannur follow green best practices, including the use of hydrogen fuel, earning the company global recognition for its eco-friendly approach.

With over three decades of experience, Vinsmera Group designs and exports jewellery for leading brands in India, the Gulf, the United States, and the United Kingdom. Its wholesale units are located in Dubai, Kannur, and Thrissur.