VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand proudly powered the 8th edition of the D2D Chennai Marathon 2025, held recently — a purpose-driven initiative that went beyond partnership to become a heartfelt celebration of endurance, compassion, and community. Conceptualised by Neville J Bilimoria, the marathon aimed to raise funds for underprivileged children, supporting their education and healthcare needs, while also extending aid to the Cancer Institute (WIA) for the treatment and care of cancer patients.

The 8th edition of D2D witnessed remarkable participation, with nearly 3,500 runners and cyclists taking part across three categories – adult runs, kids’ run and cycling. Registrations were conducted online through a simple, user-friendly platform with a nominal entry fee, making it inclusive and accessible to participants across age groups.

Speaking about the association, Jithendra Vummidi, Managing Partner, VBJ, said, “At VBJ, endurance is not just about lasting through time – it’s about evolving with purpose. The D2D Marathon mirrors that same spirit: pushing boundaries, instilling hope, and creating meaningful change. What made this edition special was the sense of belonging – a collaboration built on trust, shared values, and a genuine bond with Neville and the D2D family.”

Adding to this, Amarendran Vummidi, Managing Partner, VBJ, shared, “For 125 years, VBJ has stood for trust, craftsmanship, and compassion – values that go far beyond adornment. Powering D2D allowed us to take those values beyond our stores and into the community, creating real impact. It was inspiring to see Chennai come together in the true spirit of giving and togetherness.”

Neville J Bilimoria, Founder of D2D Marathon, expressed, “VBJ has been more than a partner – they have been part of the D2D journey since inception! Our association added depth, warmth, and legacy to this 8th edition. It’s rare to find a brand that aligns so deeply with our vision – where empathy, and excellence come together for a greater cause.”

Honouring its legacy as the creator of the historic Sengol – rediscovered after 72 years and now enshrined in India’s new Parliament beside the Speaker’s chair – VBJ continues to uphold its values of tradition, craftsmanship and legacy. With plans to expand across Tamil Nadu and the USA, VBJ Since 1900 remains rooted in purpose and community. The D2D Chennai Marathon 2025 reflected this very essence: a shared journey of resilience and purpose, blending heritage with humanity in the truest sense.