DiamondBuzz
US tariffs could cause massive job loss: Botswana Mine Workers Union president
The president of the Botswana Mine Workers Union is warning that US tariffs could make matters even worse for a country that has already seen diamond revenues plummet.
Joseph Tsimako, representing 10,000 mine workers, fears his members could be laid off or forced to take unpaid leave as a result of the downturn.HE said that find a way to make sure they don’t destroy the lives of the people who helped build it.
Diamonds accounted for around roughly 80 per cent of Botswana’s exports and a third of its GDP until lab growns decimated demand for natural diamonds.
Botswana’s revenue from diamond exports fell by almost half in 2024 and in the first quarter of 2025, Debswana, the government’s 50/50 joint venture with De Beers, reported sales of $560.9m, down 48 per cent year-on-year.
At the end of July, the US imposed a 15 per cent tariff on all imports from Botswana, as part of a global program to address trade imbalances.
DiamondBuzz
De Beers Reimagines The Bridal Market With “Desert Diamonds.”
Brown and Yellow Diamonds Are Being Repositioned As Rare, Emotionally Resonant Alternatives To Traditional Colorless Stones
On April 13, 2026, De Beers officially expanded its “Desert Diamonds” concept into the bridal sector, introducing a sophisticated palette of lighter, warmer-toned diamonds. This strategic move follows the successful October 2025 launch of the Ombre range, aiming to redefine luxury for modern couples who prioritize authenticity and individuality. The Desert Diamonds bridal launch in the US offers solitaire rings, three-stone rings, diamond bands, and eternity-style pieces, with prices undisclosed.
Strategic Shift & Product Offerings
Historically undervalued, brown and yellow diamonds are being repositioned as rare, emotionally resonant alternatives to traditional colorless stones. The new bridal collection features:
- A Subtle Palette: Soft sand, warm white, and gentle champagne hues.
- Classic Formats: Solitaires, three-stone rings, and eternity bands.
- Designer Collaborations: Over 60 designers, including Kindred Lubeck, have contributed to the line to ensure a diverse, accessible aesthetic.
Cultural & Marketing Impact
The collection leverages significant cultural momentum, bolstered by celebrity endorsements, most notably Bad Bunny, who wore a bespoke Desert Diamond during the 2026 Super Bowl. De Beers is utilizing an integrated marketing campaign to frame these stones as symbols of a couple’s unique journey. By treating “Desert Diamonds” as an industry-wide program, De Beers seeks to reignite global desire for natural diamonds through personal storytelling and modern rarity.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.