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US jewellery sector shrinks again in final quarter of 2024

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The US jewellery sector shrank again during the final quarter of 2024, with 753 fewer retail, wholesale and manufacturing businesses than there were a year earlier.The Jewelers Board of Trade (JBT), which provides commercial credit information, today (16 January) announced a 3.2 per cent reduction, a marginal improvement on the 3.3 per cent stop during the previous quarter.

There are currently 17,124 jewelry retailers in the US, 3,824 wholesalers and 2,155 manufacturers, according to the JBT statistics, which take account of new businesses as well as ceased operations.

During the fourth quarter, 158 businesses stopped trading. Of those, 23 were sold or merged (mostly retailers). There was only one recorded bankruptcy.A total of 90 new retailers opened during the quarter, together with eight wholesalers and five manufacturers.

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Precious Metals kick off 2026 with resilience

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As 2026 begins, the precious metals market remains volatile following 2025’s historic rally, with gold up around 65% to levels exceeding $4,300–$4,400 per ounce and silver surging 140–170% amid record highs. Driven by safe-haven demand, central bank purchases, geopolitical risks, and industrial shortages (especially for silver in solar, EVs, and electronics), recent profit-taking caused corrections, yet fundamentals support resilience with expected Fed rate cuts and ongoing tensions.

Gold’s Technical Outlook and Drivers

COMEX gold trades near $4,330–$4,360, consolidating after peaks above $4,500. Short-term support holds at $4,300–$4,275, with potential upside to $4,600–$5,000 if resistance breaks. Central banks (e.g., from India and China) sustained buying as a USD/inflation hedge, while lower yields and risks from Middle East conflicts and US policies fuel flows. Analysts like those at State Street and J.P. Morgan see $5,000 feasible in 2026. In India, where gold imports impact the current account deficit, this offers hedging opportunities despite rupee pressures.

Silver’s Trajectory and Industrial Demand

Silver has rebounded to around $71–$73 per ounce after dipping from highs near $83–$86, maintaining an ascending channel with support at $68–$70 and targets of $75–$80+. Its dual role—investment and industrial (50–60% of demand)—amplifies volatility but boosts growth, with deficits exceeding 200 million ounces due to lagging mine supply and booming green tech needs. India’s jewellery and silverware sectors (15% of global consumption) benefit, competing with lab-grown diamonds and aligning via MCX.

Implications for Investors and Policymakers

Precious metals act as portfolio hedges, with gold’s negative equity correlation (~−0.4 long-term) providing stability and silver offering higher-beta returns. Strategies include dollar-cost averaging on dips and monitoring FOMC signals. For India’s jewellery industry, trends demand enhanced e-gold platforms, origin certification, and analytics for pricing. Policymakers could ease import burdens via domestic refining incentives, similar to PLI schemes.

Early 2026 volatility conceals strong bullish fundamentals, with gold targeting $4,600+ and potentially $5,000, and silver eyeing $75–$80+. Geopolitical and macro tailwinds persist, positioning metals favorably—especially in hubs like Mumbai tracking.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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