National News
US Demand Slowdown Hits Diamond, Apparel, Exporters As Factories Shut and Orders Dry Up
A Dual Challenge Of Softening US Demand and Unpredictable Tariff Structures Is Creating Severe Operational Strain Across India’s Export-Driven Manufacturing Sectors.
A dual challenge of softening US demand and unpredictable tariff structures is creating severe operational strain across India’s export-driven manufacturing sectors. Key industrial hubs—specifically Noida’s garment manufacturing sector and Surat’s natural diamond cutting and polishing cluster—are implementing widespread austerity measures, downsizing workforce numbers, and extending holiday shutdowns to mitigate margin erosion.
US buyers are either delaying long-term commitments or demanding steep 20–30% price discounts to absorb potential tariff costs, forcing Indian factories to absorb overheads while revenue stays locked.
Surat’s diamond polishing units have stretched traditional Diwali holiday closures to 25 days this year, compared to 15 days in the previous year. Approximately 300 small-scale diamond cutting and polishing units have shut operations over the past six months,
Demand Drivers Behind the Slump:Weakened retail consumer demand across the United States.Persistent macroeconomic softness and subdued order volumes from China, another primary export market.
National News
Divine Solitaires Announces Special Dhanteras Offers On Diamond Coins
The Festive Offer, Available From 26 October To 6 November, Includes Assured Gifts, A Lucky Draw and Price Protection
Divine Solitaires, India’s leading natural diamond solitaires brand, is offering special Dhanteras benefits on its Diamond Coins from 26 October to 6 November 2026. The offer includes an assured gift with every eligible purchase, a lucky draw with 100% cashback vouchers for 10 customers, and price protection.
Dhanteras is considered an auspicious occasion to welcome prosperity and good fortune, with many families purchasing precious metals and jewellery as part of the tradition. Divine Solitaires’ Diamond Coin brings natural diamonds into this festive tradition and is available in three variants: a 1-gram coin featuring a 0.10-carat diamond, a 2-gram coin featuring a 0.14-carat diamond, and a 3-gram coin featuring a 0.18-carat diamond.
As part of the Dhanteras offer, customers purchasing any of the three Diamond Coin variants will receive a Laxmi Ji gold frame as an assured gift. Additionally, 10 customers will be selected through a lucky draw to receive a 100% cashback voucher, redeemable against their next purchase.
The offer also includes price protection, allowing customers to benefit if gold prices fall before delivery while remaining protected against price increases. This gives customers added assurance when making their festive purchase.
Commenting on the evolving diamond industry, Jignesh Mehta, Founder and MD of Divine Solitaires, said:
“Dhanteras has traditionally been associated with bringing home precious possessions as a symbol of prosperity and good fortune. Over the years, the way consumers celebrate this occasion has evolved, creating opportunities for natural diamonds to become a part of these meaningful traditions. I believe the future of the Indian diamond industry lies in building greater consumer awareness, strengthening trust and making natural diamonds more accessible to a wider audience. At Divine Solitaires, we remain committed to contributing to this evolution through our focus on quality, transparency and innovation.”
Each Divine Solitaires Diamond Coin features natural diamonds cut in the brand’s 8Hearts8Arrows pattern. The brand’s focus on quality and transparency is supported by a quality guarantee certificate based on 123 quality checks. Divine Solitaires also offers upgrade and buyback facilities, subject to applicable terms and conditions.
The Dhanteras offer is available from 26 October to 6 November 2026. Terms and conditions apply.
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