BrandBuzz
Unique Chains unveils its exclusive 18-carat jewellery showroom UNIGOLD 18k
Unique Chains and Jewels Limited, a name synonymous with elegance and craftsmanship, is proud to announce the grand opening of its exclusive 18-Carat jewellery showroom—UNIGOLD18k a destination where artistry meets timeless luxury. Introducing a first-of-its-kind showroom devoted exclusively to 18-carat jewellery—where timeless elegance meets exquisite craftsmanship, created for life’s most precious occasions.
The grand opening of this showroom took place at Bullion House, 3rd Floor, 115, Tambakatta Lane, Mumbadevi Road, Near Hotel Sharda, Mumbai – 400003, today in presence of renowned industry veterans who guided the industry towards an innovative path. Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers, graciously graced the occasion as the Chief Guest.
The event witnessed the presence of distinguished industry leaders including Mr. Rajesh Rokde, Chairman, All India Gems and Jewellery Domestic Council (GJC) 2025-2026 and Managing Director of Rokde Jewellers, Nagpur and Mr Prithviraj Kothari, National President, India Bullion and Jewellers Association (IBJA), and Managing Director of RiddiSiddhi Bullions Ltd (RSBL)
Distinguished dignitaries who were also be present on the occasion include Nitin Khandelwal, Former Chairman of GJC (2018) and Co-owner of Khandelwal Jewellers, Akola; . Ashok Minawala, Past Chairman of GJC (2021–2022), Founder of Urla Lab Grown Jewels, and Partner at Danabhai Jewellers (est. 1931) and Sachin Jain Regional CEO India, World Gold Council
This grand launch marks more than just the opening of a showroom—it is a celebration of passion, design, and the sparkle that defines individuality. Guests were welcomed into a world where every creation tells its own story, craftsmanship and creativity intertwine, and where every piece is crafted to reflect the uniqueness of its wearer.
“When it comes to style, nothing is more precious than being Unique.” With this belief at its heart, Unique Chains invites patrons, connoisseurs, and well-wishers to visit the shop to witness exquisite designs and unique craftsmanship for all classes of consumers of the current and future generations. The ceremony featured the official ribbon-cutting, unveiling a journey of brilliance, elegance, and exclusivity that will continue to inspire generations.
Prem Mehra – Executive Chairman Prem Mehra is a visionary leader with over three decades of experience. In 1987, he co-founded Unique Chains in Mumbai, starting out as a small gold chain supplier. Through perseverance, foresight, and an unwavering commitment to quality, he grew the business into Unique Chains and Jewels Limited, now recognized as one of India’s most trusted names in wholesale and manufacturing. Today, the company offers over 10000 jewellery designs. Ranging from machine made to designer styles. His legacy isn’t just about building a successful business—it’s about embedding values of trust, purity, and innovation into everything the brand does.
Prem Mehra on the occasion of new beginning said “From a humble beginning in 1987 to becoming a trusted name in gold jewellery, our journey has always been guided by purity, trust, and innovation. With gold prices on the rise, many hesitate to buy jewellery, thinking it might be out of reach. But jewellery should bring joy and confidence but now the —something every woman can feel proud to wear every day. That’s why we are thrilled to launch UniGold 18Kt—a collection that is light, elegant, and affordable, designed to make the beauty of gold accessible to everyone.”
Saiyam Mehra, Chief Executive Officer, Unique Chains and Jewels Limited, drives strategy, innovation, and a modern outlook. Responding to rising gold prices and changing consumer tastes. Mr. Mehra spearheaded the launch of UniGold 18Kt—a contemporary line that includes casting jewellery, Turkey-inspired designs, Bombay jewellery, chains, Rajkot jewellery, and mangalsutras. His vision is not only about product expansion but about rewriting how jewellery connects with everyday life: stylish, relevant, and rooted in craftsmanship. Positioning Unique Chains as a B2B partner of choice, Saiyam is focused on equipping retailers with accessible, elegant, and dependable jewellery solutions.
Saiyam Mehra was elated at the inauguration he said, “UniGold 18Kt is our answer to a changing world—where elegance must meet accessibility. We believe that fine jewellery should not be reserved for rare occasions or elite circles; it should be part of everyday life. Our 18Kt line is crafted to reflect modern sensibilities: sleek, stylish, and attainable, without ever compromising on the integrity of craftsmanship or the richness of tradition. With both 22Kt and 18Kt offerings, Unique Chains is proud to be a one-stop destination for retailers seeking dependable, versatile, and trend-forward jewellery solutions that resonate with today’s consumer.”
Ankit Mehra – Chief Operating Officer Ankit Mehra ensures that vision meets execution through streamlined operations and creative design. His focus is on building collections that are lightweight, versatile, and practical for daily wear, making gold jewellery not just aspirational but truly usable. By blending efficiency in manufacturing with innovation in design, he strengthens the brand’s ability to deliver products that are affordable, stylish, and globally relevant. His vision is to create jewellery that keeps pace with evolving consumer needs—designs that retailers can confidently offer as both fashionable and functional.
Ankit Mehra thrilled at the event said “Jewellery has always been a symbol of beauty and aspiration—but in today’s fast-paced world, it must also be functional and accessible. At Unique Chains, we design with real life in mind: pieces that are not only visually stunning but also lightweight, durable, and versatile enough to be worn every day. Our goal is to make gold jewellery a part of daily expression—not just a luxury tucked away for special occasions. By marrying affordability with elegance, we’re redefining what it means to wear gold in the modern era.”
The Chief guest – Rajesh Kalyanaraman congratulating the team quoted “In a market as dynamic and discerning as Zaveri Bazaar, it takes vision and courage to lead with innovation. I wholeheartedly applaud UniGold18 for their forward-thinking initiative in crafting 18K jewellery that beautifully blends Gold and Rose Gold to meet the evolving tastes of today’s consumers. Saiyam Mehra’s proactive leadership at the heart of this transformation is truly commendable. Congratulations to him and the entire team for setting a new benchmark in contemporary jewellery design.”
BrandBuzz
Verlas Redefines Rakhi Gifting With Fine Jewelry That Lasts Beyond The Festival
Verlas Has Expanded Its Offering With The Launch Of A New Ring Collection This August, Featuring Versatile Silhouettes Inspired By Contemporary Lifestyles
Raksha Bandhan has always been about celebrating one of life’s most enduring relationships, but the way we express it is quietly changing. The traditional sweets and gift boxes still have their place, yet many are choosing gifts that become part of everyday life rather than something enjoyed for a day and forgotten. Fine jewelry has emerged as one of those lasting gestures, balancing personal style with timeless craftsmanship. Crafted in IGI-certified lab-grown diamonds with EF/VS-VVS quality and set in BIS Hallmarked 14K or 9K fine gold, these lightweight, affordably luxe designs are created for both everyday wear and special occasions.
Reflecting this shift, Verlas has expanded its offering with the launch of a new ring collection this August, featuring versatile silhouettes inspired by contemporary lifestyles. You can explore the full edit on the Verlas Raksha Bandhan collection, designed to be lightweight, versatile, and made for years of wear, with prices starting at approx. Rs 3,250. Verlas is also committed to responsible craftsmanship, backed by globally recognized certifications including the Positive Luxury Butterfly Mark and SCS Global Services. Whether you’re celebrating a sister who loves understated elegance or a brother drawn to contemporary design, here are thirteen jewelry designs that make Raksha Bandhan memorable long after the thread is tied.
GIFT GUIDE FOR SISTERS
- Verlas Floral Lace Diamond Chain Bracelet
Delicate yet distinctive, the Floral Lace Diamond Chain Bracelet draws inspiration from intricate floral motifs interpreted through a contemporary lens. The fine gold chain and sparkling IGI-certified lab-grown diamonds create an elegant silhouette that layers beautifully with everyday jewelry while remaining refined enough to wear on its own. It’s the kind of thoughtful design a sister can reach for every day, making it a lasting reminder of the occasion.
- Verlas Blooming Floral Cluster Ring
Verlas’ hero Rakhi pick, featuring certified EF/VS-VVS quality lab-grown diamonds arranged in a floral-inspired cluster that symbolizes love, growth, and lasting bonds. Crafted in 14K and 9K yellow, white, or rose gold, its lightweight, affordably luxe design makes it perfect for everyday wear as well as special occasions.
- Verlas Heart-to-Heart Diamond Necklace
Few designs express sibling love as naturally as the Heart-to-Heart Diamond Necklace. Featuring interconnected heart motifs illuminated with lab-grown diamonds set in hallmarked gold, this necklace celebrates enduring bonds while maintaining a clean, contemporary aesthetic. Elegant without being overly sentimental, it makes a meaningful Raksha Bandhan gift she’ll treasure beyond the festivities.
- Verlas Everyday Tri-Stone Hoops
Designed for versatility, the Everyday Tri-Stone Hoops elevate a wardrobe essential with three sparkling IGI-certified lab-grown diamonds that add just the right amount of brilliance. Their lightweight profile and timeless design make them an effortless choice from morning meetings to evening celebrations, offering everyday luxury that never feels excessive.
- Verlas Sculpted Vine Ring
Inspired by graceful botanical forms, the Sculpted Vine Ring features certified EF/VS-VVS quality lab-grown diamonds in a blooming bud-inspired design with delicate sculpted leaf details. Crafted in lightweight, affordably luxe 14K and 9K yellow, white, or rose gold, its elegant bypass silhouette makes it ideal for everyday wear and special occasions. A meaningful Rakhi gift, it beautifully symbolizes growth, love, and enduring bonds, making it a keepsake to cherish long after the celebration.
- Verlas Asymmetrical Baguette & Round Cut Diamond Ring
A modern take on the classic band, this Verlas lab-grown diamond ring pairs tapered baguette-cut and brilliant round-cut diamonds along a graceful, flowing curve. The asymmetrical arrangement catches the light from every angle, while the sleek gold band keeps the overall look minimal and refined. It’s a design that feels equally at home styled for everyday wear or paired back for something special, a fitting nod to the bond it’s meant to celebrate.
- Verlas Halo Circle Ring
A celebration of simplicity and radiance, this Verlas lab-grown diamond ring features a delicate circle-shaped halo of sparkling diamonds set on a polished 14k/9k gold band. The circular motif carries its own meaning too, one of wholeness and everlasting connection, making it a fitting choice for a bond that only grows stronger with time. Understated yet luminous, it’s a ring built for daily wear and lasting sentiment alike.
GIFT GUIDE FOR BROTHERS
- Verlas Zenyth Pyramid Luxe Diamond Cuff Bracelet
Bold, architectural, and unmistakably contemporary, the Zenyth Pyramid Luxe Diamond Cuff Bracelet is designed for someone who appreciates modern design. The geometric pyramid detailing paired with lab-grown diamonds creates a confident statement while remaining refined enough for everyday wear. It offers a fresh perspective on men’s fine jewelry without compromising versatility.
- Verlas Starlit Pendant Necklace
Minimalism meets quiet luxury in the Starlit Pendant Necklace. Featuring a sleek pendant highlighted by IGI-certified lab-grown diamonds set in hallmarked fine gold, the design complements both casual and formal wardrobes. Its understated elegance makes it an easy everyday essential and an ideal Raksha Bandhan gift for brothers who appreciate subtle sophistication.
- Verlas Zenyth Pyramid Radiant Diamond Studs
Diamond studs have long been a timeless classic, and the Zenyth Pyramid Radiant Diamond Studs reinterpret them with contemporary geometry. Crafted in 14k/9k fine gold and accented with lab-grown diamonds, they deliver a bold yet understated look that effortlessly transitions from workdays to weekends, making them a versatile addition to any jewelry collection.
- Verlas La Fleur Square Band
Part of the La Fleur collection, this gender-neutral band carries the line’s signature floral motif in a bold, contemporary square silhouette. Crafted in solid gold and set with round-cut lab-grown diamonds, it’s built to be stacked, layered, and made personal, a versatile everyday piece that works just as well as a standalone statement. Understated yet distinctive, it’s a fitting choice for a sibling who likes their jewelry to double as self-expression.
- Verlas Round-Cut Signet Ring
A classic silhouette receives a contemporary update in the Round-Cut Signet Ring. Featuring a bezel-set round lab-grown diamond at its centre, the design balances heritage craftsmanship with modern aesthetics. Crafted in BIS hallmarked fine gold with softly rounded edges, it makes a meaningful Raksha Bandhan gift that can be worn daily and cherished for years to come.
- Verlas Cascading Pyramid Pendant Necklace
Featuring five sleek pyramid motifs set in 14k/9k fine gold along with shimmering lab-grown pavé diamonds, this necklace catches the light with every movement. Lightweight and versatile, it blends modern geometry with a sense of timeless elegance, easy enough to layer through the day and striking enough to carry into the evening. A design that works quietly in the background of everyday life while still making its presence felt.
The most meaningful Raksha Bandhan gifts are often the ones that continue to become part of everyday life. Fine jewelry offers exactly that: a lasting expression of gratitude, affection, and shared memories. Chosen with intention and designed for longevity, these jewelry designs celebrate a sibling bond that continues to evolve long after the festival has passed. For those looking to make their gift even more personal, Verlas also offers bespoke jewelry with custom engraving, transforming beautiful jewelry into a lasting keepsake.
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