BrandBuzz
GIVA introduces their new collection ‘Shakti’; Indo- European Inspired Silver Jewellery with Italian Designer Anna Giulia Chicco
GIVA has announced the launch of its latest silver jewellery line – Shakti. An Indo-European inspired creation with Italian jewellery designer Anna Giulia Chicco, the collection brings together the elegance of European artistry and the strength of Indian heritage. Drawing from the nurturing spirit of Maa Durga and the regal elegance of a Maharani, the Shakti line reimagines traditional grandeur into lightweight, wearable designs
With over 100+ new designs spanning earrings, pendants, anklets, nose pins, and even hair pins, Shakti celebrates the balance of strength and grace, tradition and modernity. Crafted in 925 pure silver, perfect for sensitive skin, the collection has been designed to be accessible without compromising on artistry, with prices starting at Rs.799 for nose pins and Rs.1,799 for earrings.
Commenting on the launch, Anna Giulia Chicco said: “When I last visited India during Navratri, I was in awe of the colours, the vibrancy, and the energy of the festival. That spirit of celebration inspired me deeply. With Shakti, I wanted to honour that power and merge it with Italian elegance, creating jewellery that carries both meaning and beauty. To me, Shakti is not just about design; it’s about celebrating the true potential that lies in every woman.”
Drawing from the nurturing spirit of Maa Durga and the regal elegance of a Maharani, the Shakti line reimagines traditional grandeur into lightweight, wearable designs. What sets it apart is the infusion of Anna’s European sensibilities. A graduate of IED in Turin, Italy, and a designer with over five years of experience working across international brands, Anna brings a distinctly global perspective – balancing Italian elegance with Indian symbolism.
From White CZ, Golden, Light Orange, and Orange Red stones to pearls in round, drop, and mogra bead forms, paired with elegant platings in Rose Gold, Silver, and Yellow Gold – every detail has been designed to embody both grandeur and wearability.
The Shakti Collection is more than jewellery. It is an ode to the modern woman, strong yet graceful, rooted yet forward-looking, traditional yet modern. Every piece is crafted not just to adorn, but to be proudly worn and deeply cherished.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.