BrandBuzz
GIVA introduces their new collection ‘Shakti’; Indo- European Inspired Silver Jewellery with Italian Designer Anna Giulia Chicco
GIVA has announced the launch of its latest silver jewellery line – Shakti. An Indo-European inspired creation with Italian jewellery designer Anna Giulia Chicco, the collection brings together the elegance of European artistry and the strength of Indian heritage. Drawing from the nurturing spirit of Maa Durga and the regal elegance of a Maharani, the Shakti line reimagines traditional grandeur into lightweight, wearable designs
With over 100+ new designs spanning earrings, pendants, anklets, nose pins, and even hair pins, Shakti celebrates the balance of strength and grace, tradition and modernity. Crafted in 925 pure silver, perfect for sensitive skin, the collection has been designed to be accessible without compromising on artistry, with prices starting at Rs.799 for nose pins and Rs.1,799 for earrings.
Commenting on the launch, Anna Giulia Chicco said: “When I last visited India during Navratri, I was in awe of the colours, the vibrancy, and the energy of the festival. That spirit of celebration inspired me deeply. With Shakti, I wanted to honour that power and merge it with Italian elegance, creating jewellery that carries both meaning and beauty. To me, Shakti is not just about design; it’s about celebrating the true potential that lies in every woman.”
Drawing from the nurturing spirit of Maa Durga and the regal elegance of a Maharani, the Shakti line reimagines traditional grandeur into lightweight, wearable designs. What sets it apart is the infusion of Anna’s European sensibilities. A graduate of IED in Turin, Italy, and a designer with over five years of experience working across international brands, Anna brings a distinctly global perspective – balancing Italian elegance with Indian symbolism.
From White CZ, Golden, Light Orange, and Orange Red stones to pearls in round, drop, and mogra bead forms, paired with elegant platings in Rose Gold, Silver, and Yellow Gold – every detail has been designed to embody both grandeur and wearability.
The Shakti Collection is more than jewellery. It is an ode to the modern woman, strong yet graceful, rooted yet forward-looking, traditional yet modern. Every piece is crafted not just to adorn, but to be proudly worn and deeply cherished.
BrandBuzz
Dassani Brothers Unveils ‘Shubh Labh’ Collection Ahead Of Akshay Tritiya 2026, A Fine Blend Of Modern Yet Ethnic
Festive Edit Features Prosperity-Led Motifs, Versatile Designs, and Retailer-Friendly Assortments To Drive Seasonal Demand
Dassani Brothers, a legacy jewellery house known for its exquisite Polki and heritage craftsmanship, has announced the launch of its much-anticipated festive collection, ‘Shubh Labh’, ahead of Akshay Tritiya 2026, one of India’s most significant gold-buying occasions.
Designed for the celebration of prosperity, fortune, and new beginnings, the collection stands out for its strong cultural storytelling and fine taste appeal. Inspired by traditional auspicious symbols such as Shubh and Labh motifs, lotus patterns, and elements associated with wealth and positivity, the collection is the perfect amalgamation of heritage artistry with contemporary wearability, making it just the right choice for today’s evolving consumer tastes.
Strategically crafted and designed for both retail and B2B markets, ‘Shubh Labh’ offers a highly sellable assortment that caters to festive buyers, bridal shoppers, and the gifting segments. The collection strikes the right balance between statement pieces and lighter, versatile jewellery, ensuring wider consumer adoption and faster retail movement during the prime season.
Collection Highlights:
- Intricately handcrafted Polki, Jadau, and diamond jewellery
- Auspicious motifs inspired by prosperity and tradition
- Mix of statement bridal pieces and lightweight festive designs
- Versatile styles suited for both traditional and contemporary wear
- Retailer-friendly range with strong margins and high turnover potential
Commenting on the launch, Amit, Spokesperson, Dassani Brothers, said:
“Akshay Tritiya holds deep cultural and emotional significance for our customers. With the ‘Shubh Labh’ collection, we have thoughtfully combined auspicious symbolism with designs that align with modern preferences. The collection has been created not only to celebrate the spirit of prosperity but also to offer versatile, high-demand pieces that resonate strongly across both consumers and our retail partners.”
With this drop, Dassani Brothers aims to further strengthen its position as a trusted name in festive and bridal jewellery, while enabling its retail partners to capitalize on heightened seasonal demand. Backed by strong design sensibilities and a deep understanding of market trends, the brand expects the collection to witness robust traction across key markets.
The ‘Shubh Labh’ collection is now available for viewing and orders across Dassani Brothers showrooms and leading partner outlets nationwide.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.