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GIVA introduces their new collection ‘Shakti’;  Indo- European Inspired Silver Jewellery with Italian Designer Anna Giulia Chicco

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GIVA has announced the launch of its latest silver jewellery line – Shakti. An Indo-European inspired creation with Italian jewellery designer Anna Giulia Chicco, the collection brings together the elegance of European artistry and the strength of Indian heritage. Drawing from the nurturing spirit of Maa Durga and the regal elegance of a Maharani, the Shakti line reimagines traditional grandeur into lightweight, wearable designs

With over 100+ new designs spanning earrings, pendants, anklets, nose pins, and even hair pins, Shakti celebrates the balance of strength and grace, tradition and modernity. Crafted in 925 pure silver, perfect for sensitive skin, the collection has been designed to be accessible without compromising on artistry, with prices starting at Rs.799 for nose pins and Rs.1,799 for earrings.

Commenting on the launch, Anna Giulia Chicco said: “When I last visited India during Navratri, I was in awe of the colours, the vibrancy, and the energy of the festival. That spirit of celebration inspired me deeply. With Shakti, I wanted to honour that power and merge it with Italian elegance, creating jewellery that carries both meaning and beauty. To me, Shakti is not just about design; it’s about celebrating the true potential that lies in every woman.”

Drawing from the nurturing spirit of Maa Durga and the regal elegance of a Maharani, the Shakti line reimagines traditional grandeur into lightweight, wearable designs. What sets it apart is the infusion of Anna’s European sensibilities. A graduate of IED in Turin, Italy, and a designer with over five years of experience working across international brands, Anna brings a distinctly global perspective – balancing Italian elegance with Indian symbolism.

From White CZ, Golden, Light Orange, and Orange Red stones to pearls in round, drop, and mogra bead forms, paired with elegant platings in Rose Gold, Silver, and Yellow Gold – every detail has been designed to embody both grandeur and wearability.

The Shakti Collection is more than jewellery. It is an ode to the modern woman, strong yet graceful, rooted yet forward-looking, traditional yet modern. Every piece is crafted not just to adorn, but to be proudly worn and deeply cherished.

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Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna

The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region

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Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.

The event was attended by the promoters of the group,  Nitin Khandelwal and Prabha Khandelwal,  Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.

The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.

Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”

Avinash Gupta, Vice Chairman, GJC, said:

“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.

The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.

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