National News
Tradition, Love & Radiance- Jewellery by Kalyan Jewellers that Captures the Spirit of Karwa Chauth
Karwa Chauth is more than a tradition; it’s a celebration of love, commitment, and shared moments that become cherished memories. As homes light up with rituals and joy, jewellery takes centre stage, adding a touch of radiance to the festivities. This season, Kalyan Jewellers brings you a handpicked curation of exquisite pieces that beautifully blend heritage craftsmanship with contemporary elegance, designed to make every woman feel special on this auspicious day.
Bringing this spirit to life, Kalyan Jewellers’ latest TVC follows a woman as she prepares for the festivities. From selecting her jewellery to getting ready for the rituals, the film captures her joy, anticipation, and grace, with each ornament reflecting her emotions and individuality. To make the celebrations even more memorable, Kalyan Jewellers is offering up to 50% off on making charges. Celebrate this Karwa Chauth with jewellery that mirrors your joy and the timeless sparkle of togetherness.
Ruby Dewdrop Necklace
This graceful diamond necklace draws the eye with its delicate V-shaped silhouette that elegantly flows into twin ruby drops. The sparkling diamonds trace a fluid, almost ethereal line across the neckline, capturing both brilliance and softness. The crimson rubies at the centre add a romantic touch symbolising love and devotion, making it a perfect adornment for Karwa Chauth. Effortlessly balancing modern minimalism with timeless allure, this piece radiates understated sophistication.
Celestial Bloom Earrings
Intricately crafted in a teardrop silhouette, these diamond earrings exude a celestial charm. The centrepiece dazzles with floral-inspired diamond clusters, encircled by a delicate halo of orange sapphires that add a warm, sunlit glow. The contrast between the icy brilliance of diamonds and the vivid hues creates a striking yet balanced elegance. Perfect for festive evenings, this pair radiates confidence and grace, a luminous choice for the modern woman celebrating timeless traditions.
Crimson Radiance Bangles
These exquisite gold bangles are adorned with a rhythmic pattern of deep red rubies and shimmering diamonds, creating a symphony of colour and sparkle. The alternating gem arrangement adds vibrancy while maintaining a sense of refined balance. Their timeless design makes them a perfect companion for Karwa Chauth, symbolising love, passion, and tradition. Worn alone or stacked together, they embody festive elegance with a modern, graceful allure.
Blooming Radiance Earring
Perfect for Karwa Chauth, these earrings bring together vibrant carved ruby tops, shimmering polki clusters, and soft green drops that sway with every movement. The floral motifs and pastel-meets-bold palette strike the right balance between tradition and modern glamour, ideal for a night of celebration and elegance.
Regal Glow Ring
A statement ring that channels timeless Mughal elegance this piece features a striking uncut stone at its heart, framed by a halo of white polki and a hint of lush green enamel. Its bold square silhouette and antique gold finish make it perfect for adding a royal touch to your Karwa Chauth look, whether paired with a saree or a classic lehenga.
Emerald Elegance
This choker captures timeless charm with its deep green gemstones set in a delicate lattice of gold and white polki. The layered design sits gracefully on the neckline, adding just the right touch of regality without overwhelming your look. Perfect for pairing with traditional reds or soft pastels, it’s a versatile piece that speaks quiet luxury. A piece that transforms gold into a kaleidoscope of soft, modern hues.
National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:
“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”
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