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Tradition, Love & Radiance- Jewellery by Kalyan Jewellers that Captures the Spirit of Karwa Chauth

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Karwa Chauth is more than a tradition; it’s a celebration of love, commitment, and shared moments that become cherished memories. As homes light up with rituals and joy, jewellery takes centre stage, adding a touch of radiance to the festivities. This season, Kalyan Jewellers brings you a handpicked curation of exquisite pieces that beautifully blend heritage craftsmanship with contemporary elegance, designed to make every woman feel special on this auspicious day.

Bringing this spirit to life, Kalyan Jewellers’ latest TVC follows a woman as she prepares for the festivities. From selecting her jewellery to getting ready for the rituals, the film captures her joy, anticipation, and grace, with each ornament reflecting her emotions and individuality.  To make the celebrations even more memorable, Kalyan Jewellers is offering up to 50% off on making charges. Celebrate this Karwa Chauth with jewellery that mirrors your joy and the timeless sparkle of togetherness.

Ruby Dewdrop Necklace
This graceful diamond necklace draws the eye with its delicate V-shaped silhouette that elegantly flows into twin ruby drops. The sparkling diamonds trace a fluid, almost ethereal line across the neckline, capturing both brilliance and softness. The crimson rubies at the centre add a romantic touch symbolising love and devotion, making it a perfect adornment for Karwa Chauth. Effortlessly balancing modern minimalism with timeless allure, this piece radiates understated sophistication.

Celestial Bloom Earrings
Intricately crafted in a teardrop silhouette, these diamond earrings exude a celestial charm. The centrepiece dazzles with floral-inspired diamond clusters, encircled by a delicate halo of orange sapphires that add a warm, sunlit glow. The contrast between the icy brilliance of diamonds and the vivid hues creates a striking yet balanced elegance. Perfect for festive evenings, this pair radiates confidence and grace, a luminous choice for the modern woman celebrating timeless traditions.

Crimson Radiance Bangles
These exquisite gold bangles are adorned with a rhythmic pattern of deep red rubies and shimmering diamonds, creating a symphony of colour and sparkle. The alternating gem arrangement adds vibrancy while maintaining a sense of refined balance. Their timeless design makes them a perfect companion for Karwa Chauth, symbolising love, passion, and tradition. Worn alone or stacked together, they embody festive elegance with a modern, graceful allure.

Blooming Radiance Earring
Perfect for Karwa Chauth, these earrings bring together vibrant carved ruby tops, shimmering polki clusters, and soft green drops that sway with every movement. The floral motifs and pastel-meets-bold palette strike the right balance between tradition and modern glamour, ideal for a night of celebration and elegance.

Regal Glow Ring
A statement ring that channels timeless Mughal elegance  this piece features a striking uncut stone at its heart, framed by a halo of white polki and a hint of lush green enamel. Its bold square silhouette and antique gold finish make it perfect for adding a royal touch to your Karwa Chauth look, whether paired with a saree or a classic lehenga.

Emerald Elegance
This choker captures timeless charm with its deep green gemstones set in a delicate lattice of gold and white polki. The layered design sits gracefully on the neckline, adding just the right touch of regality without overwhelming your look. Perfect for pairing with traditional reds or soft pastels, it’s a versatile piece that speaks quiet luxury. A piece that transforms gold into a kaleidoscope of soft, modern hues.

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National News

GGJS 2026 Concludes With High-Volume Trade and Strategic Focus On Next-Gen Leadership

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– The 16th edition of the Gujarat Gold Jewellery Show (GGJS 2026), jointly organized by GGJS and the Gold Ornaments Jewellers Wholesalers Association (GOWJA), successfully concluded its three-day B2B trade exhibition at the Helipad Exhibition Centre in Gandhinagar. The landmark event reinforced its position as a premier national platform for business networking, product sourcing, design innovation, and trade collaboration.

Under the leadership of GOWJA President Hiteshbhai Soni, Vice President Akshaybhai Mehta, and the organizing committee, GGJS 2026 recorded unprecedented trade visitor footfall, substantial bulk order placements, and strong participation from leading jewellers, manufacturers, wholesalers, and retail delegations across India.

Jointly organized by GGJS (Gujarat Gold Jewellery Show) & GOWJA (Gold Ornaments Jewellers Wholesalers Association), the B2B exhibition is creating a strong platform for business networking, product sourcing, market opportunities and industry collaboration, with a special focus on the participation and aspirations of the young jeweller’s community.

The grand inauguration was graced by  Guests of Honour boCHE (Dr. Boby Chemmanur), Chemmanur International Jewellers, A.B.S. Sanjjay, AVR Swarna Mahal Jewellers, Pramod Dugar, India Gem & Jewellery Creation, , Anil Kataria, DP Abhushan Ltd, Ajay Talla, Talla Jewellers, along with Special Guests Surendra Mehta, National Secretary-IBJA, Ankit Vaidya, Founder & CEO- Jewel Partner, Dharmendra Soni,Past President -GOWJA,  Shampatlal Jain, President -Shree Manekchowk Sona Chandi Dagina Jewellers Association and dignitaries and leaders  from the GJ industry.Present at the inauguration were GOWJA President Hitesh Soni and Vice President Akshay Mehta and GOWJA committee members.

Following the opening ceremony, Day 1 featured the Young Jewellers Summit (J20), highlighting the next generation of industry leaders. Designed to empower young entrepreneurs looking to scale emerging ventures or modernize legacy businesses, the summit presented actionable insights into modern retail strategies, technology integration, and sustainable growth.

The summit featured two flagship panel discussions:

  1. The New Rules of Jewellery Growth – Focused on modern scaling strategies, digital expansion, and evolving consumer preferences.
  2. Building a Business That Can Outlive You – Explored legacy preservation, professionalization, and tech-driven business transformation.

Day 2 saw accelerated commercial momentum as thousands of regional wholesalers, elite retail buyers, and trade delegates visited the exhibition halls. Exhibitors presented an extensive range of collections, spanning cutting-edge craftsmanship, lightweight daily wear, and heavy bridal jewellery.

Key highlights of Day 2 included:

  • High-Volume B2B Engagement: Nationwide buyers placed substantial bulk orders, reflecting strong retail demand rebound ahead of the upcoming festive and wedding seasons.
  • Operational Excellence: Streamlined visitor hospitality and floor management facilitated efficient business negotiations and trade deals.
  • Knowledge Sharing: Industry seminars and walkthroughs addressed BIS hallmarking compliance, sustainable trade practices, and the integration of AI-driven inventory management tools.

GGJS 2026 wrapped up on a high note, delivering measurable business value to exhibitors and attendees alike. The event bridged classic craftsmanship with modern enterprise management, serving as an incubator for long-term partnerships and market growth. From empowering young entrepreneurs at the J20 Summit to facilitating high-value commercial transactions, this edition has demonstrated the resilience, dynamism, and future-readiness of the Indian jewellery sector.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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