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GJEPC announces Kirit Bhansali as Chairman, Shaunak Parikh as Vice Chairman and new Committee of Administration

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 Gem & Jewellery Export Promotion Council (GJEPC), the country’s apex nodal trade body, announced the appointment of  Kirit Bhansali as Chairman;  Shaunak Parikh as Vice Chairman and announced the constitution of new Committee of Administration (COA) after the completion of the COA Election 2024.

 Kirit Bhansali, Chairman, GJEPC, said, “Our vision is to drive transformative growth for India’s gem and jewellery industry through strategic initiatives, innovative projects, and collaborative efforts. From advancing flagship projects like the India Jewellery Park in Mumbai and the Gem Bourse in Jaipur to expanding our global footprint with initiatives like Saudijex in Saudi Arabia and IJEX Dubai, we aim to position India as a global leader in technology, design, and manufacturing. Together, we will strive to achieve the ambitious export target of USD 100 billion by 2047, aligning with our Hon’ble Prime Minister’s vision of a Viksit Bharat.”

Bhansali further added, “We aim to sustain India’s global leadership, capitalize on domestic market potential, and advocate for favorable policies while continuing to support our artisans. To boost exports from the sector and support India’s economic growth, GJEPC has identified 17 key clusters based on their size, potential, and strategic location. By nurturing these clusters, we aim to develop them into thriving export hubs.”

 Shaunak Parikh, Vice Chairman, GJEPC, said, “I sincerely thank all the industry members for entrusting me with this responsibility and giving me the opportunity to contribute to the growth and success of our remarkable gem and jewellery sector. This is a crucial time for the industry, and the challenges before us demand bold vision and decisive action. It is imperative to focus on category promotion across all verticals, infrastructure development, skill enhancement, and adopting global standards to ensure our industry remains competitive on the world stage. The Council will continue to collaborate closely with the government to shape policies that not only drive growth but also address the pressing concerns of our exporters in an ever-evolving global market.”

List of CoA Member(s) 2024

Sr. NoName of the Directors  Designation
1Kirit BhansaliChairperson
2Shaunak ParikhVice-Chairperson
3Smt. Khushboo RanawatRegional Chairperson – Western Region
4Pankaj ParekhRegional Chairperson – Eastern Region
5Antar Pal SinghRegional Chairperson – Northern Region
6Jayantibhai N. SavaliyaRegional Chairperson – Gujarat Region
7Mahendra Kumar TayalRegional Chairperson – Southern Region
8Ajesh MehtaCoA Member
9Nirav BhansaliCoA Member
10Nilesh KothariCoA Member
11Anil ViraniCoA Member
12Pankaj ShahCoA Member
13Anil SankhwalCoA Member
14Smit PatelCoA Member
15Krishna Behari GoyalCoA Member
16Manish JiwaniCoA Member
17Anoop MehtaCoA Member
18Ashish BordaCoA Member
19Dwarka Prasad KhandelwalCoA Member
20K. SrinivasanCoA Member
21Mansukhlal KothariCoA Member

Govt. Nominee 
1Shri Siddharth Mahajan – Joint Secretary, Ministry of Commerce & Industry, Government of IndiaGovt. Nominee Director

 Profiles of Chairman and Vice Chairman

 Kirit A. Bhansali, Chairman, GJPEC

 Kirit A. Bhansali, is a well-known personality in the Indian diamond and jewellery industry. He is a partner in Smital Gems, a leading diamond manufacturing company based in Mumbai. With his extensive experience in the field, he has played a significant role in promoting and developing the Indian gem and jewellery industry. He is the Chairman of India Jewellery Park Mumbai (IJPM) and is a Committee Member of the Bharat Diamond Bourse (BDB). In the past he has also served as the chairman of the Indian Institute of Gems and Jewellery (IIGJ). Apart from his business activities,  Bhansali is actively involved in various socio-political and educational initiatives. Through his leadership and vision,  Bhansali has contributed significantly to the growth and development of the Indian diamond and jewellery industry.

 Shaunak Jitendra Parikh, Vice Chairman, GJEPC

 Shaunak Jitendra Parikh is 3rd generation entrepreneur and is one of the Directors of Mahendra Brothers Group of Companies who are into business of the manufacturing and marketing of diamonds and diamond jewellery.  Parikh holds a degree of Bachelors of Commerce from University of Mumbai and has more than 30 years of experience in the industry. After successfully establishing manufacturing and marketing of diamond jewellery for over a decade,  Parikh took charge of Group’s finances about 15 years back. He simultaneously completed an executive diploma in corporate finance from London Business School. A people’s man, and with a flair for creativity, he plays a vital role in running company’s overall business, group strategic planning & decision making, managing group finances and new business opportunities. Shaunak Parikh has previously held several key positions in GJEPC, including serving as the Convener of the Banking, Insurance, and Taxation Committee, as well as the Convener of International Exhibitions.

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Every Day, A New Story: Mia By Tanishq Reimagines Billboard Advertising With Its ‘Precious, Every Day’ Calendar

The Brand Brings A Billboard That Turns A New Page Every Night To Bengaluru and Mumbai, Offering A Reminder That You Don’t Need To Wait For An Occasion To Wear Something Precious

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What if a billboard had a new story to tell every single day? Mia by Tanishq, one of India’s leading contemporary fine jewellery brands, has transformed a billboard into a giant calendar that flips to a new page every night, each one pairing a new Mia piece with a line that finds something precious in that day of the week. The installation is on a 30-day run at the Domlur flyover gantry heading into Indiranagar in Bengaluru, following a week-long run on Mumbai’s Western Express Highway. At its heart is a simple insight: women often celebrate the people and milestones around them but hold back when it comes to celebrating themselves. Mia’s answer: you can be the occasion.

Last year, Mia’s calendar-themed billboard showcased a different jewellery piece in each date square. This edition takes the idea further. Each night, one of 30 calendar pages is physically turned to reveal a fresh line and a new Mia piece, while the Mia logo and ‘Precious, Every Day’ stay fixed. Commuters who pass the same stretch every morning find something new waiting for them.

The campaign reflects how jewellery has become an expression of mood and self-appreciation, not something kept only for gifting or festivities. A Monday page pairs Mia’s Blue Rhythm gold stud earrings, set with blue sapphires, with the line “The only Monday blues worth having,” turning the most dreaded day of the week into a playful one. Wednesday highlights personal victories with “Midweek? Stack your rings like your wins,” while Saturday encourages women to embrace the present with “Step out in the necklace you’ve been saving for ‘some’ day.” Each line starts with how a day already feels, from the Monday slump to the midweek push, and turns it into a reason to wear something precious.

Commenting on the campaign, Ajay Maurya, Head of Marketing and Category, Mia by Tanishq, said:

“More and more women are choosing jewellery for themselves, without waiting for a reason. These are not new behaviours we are trying to create, but everyday realities we are reflecting. A woman may simply feel good about herself and choose a piece of jewellery to mark it. With the ‘Precious, Every Day’ calendar, we wanted to bring that thought to the place where everyday life happens, the daily commute. A page that changes overnight gives people a small reason to look up, and a reminder that there is something precious in every day.”

With the ‘Precious, Every Day’ calendar, Mia by Tanishq turns a familiar outdoor format into a story told one page at a time, reminding women that the most precious moments are often the ones they choose for themselves. The activation was executed in partnership with Platinum Outdoor and Madison World.

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