National News
GJEPC announces Kirit Bhansali as Chairman, Shaunak Parikh as Vice Chairman and new Committee of Administration
Gem & Jewellery Export Promotion Council (GJEPC), the country’s apex nodal trade body, announced the appointment of Kirit Bhansali as Chairman; Shaunak Parikh as Vice Chairman and announced the constitution of new Committee of Administration (COA) after the completion of the COA Election 2024.
Kirit Bhansali, Chairman, GJEPC, said, “Our vision is to drive transformative growth for India’s gem and jewellery industry through strategic initiatives, innovative projects, and collaborative efforts. From advancing flagship projects like the India Jewellery Park in Mumbai and the Gem Bourse in Jaipur to expanding our global footprint with initiatives like Saudijex in Saudi Arabia and IJEX Dubai, we aim to position India as a global leader in technology, design, and manufacturing. Together, we will strive to achieve the ambitious export target of USD 100 billion by 2047, aligning with our Hon’ble Prime Minister’s vision of a Viksit Bharat.”
Bhansali further added, “We aim to sustain India’s global leadership, capitalize on domestic market potential, and advocate for favorable policies while continuing to support our artisans. To boost exports from the sector and support India’s economic growth, GJEPC has identified 17 key clusters based on their size, potential, and strategic location. By nurturing these clusters, we aim to develop them into thriving export hubs.”
Shaunak Parikh, Vice Chairman, GJEPC, said, “I sincerely thank all the industry members for entrusting me with this responsibility and giving me the opportunity to contribute to the growth and success of our remarkable gem and jewellery sector. This is a crucial time for the industry, and the challenges before us demand bold vision and decisive action. It is imperative to focus on category promotion across all verticals, infrastructure development, skill enhancement, and adopting global standards to ensure our industry remains competitive on the world stage. The Council will continue to collaborate closely with the government to shape policies that not only drive growth but also address the pressing concerns of our exporters in an ever-evolving global market.”
List of CoA Member(s) 2024
| Sr. No | Name of the Directors | Designation |
| 1 | Kirit Bhansali | Chairperson |
| 2 | Shaunak Parikh | Vice-Chairperson |
| 3 | Smt. Khushboo Ranawat | Regional Chairperson – Western Region |
| 4 | Pankaj Parekh | Regional Chairperson – Eastern Region |
| 5 | Antar Pal Singh | Regional Chairperson – Northern Region |
| 6 | Jayantibhai N. Savaliya | Regional Chairperson – Gujarat Region |
| 7 | Mahendra Kumar Tayal | Regional Chairperson – Southern Region |
| 8 | Ajesh Mehta | CoA Member |
| 9 | Nirav Bhansali | CoA Member |
| 10 | Nilesh Kothari | CoA Member |
| 11 | Anil Virani | CoA Member |
| 12 | Pankaj Shah | CoA Member |
| 13 | Anil Sankhwal | CoA Member |
| 14 | Smit Patel | CoA Member |
| 15 | Krishna Behari Goyal | CoA Member |
| 16 | Manish Jiwani | CoA Member |
| 17 | Anoop Mehta | CoA Member |
| 18 | Ashish Borda | CoA Member |
| 19 | Dwarka Prasad Khandelwal | CoA Member |
| 20 | K. Srinivasan | CoA Member |
| 21 | Mansukhlal Kothari | CoA Member |
| Govt. Nominee | ||
| 1 | Shri Siddharth Mahajan – Joint Secretary, Ministry of Commerce & Industry, Government of India | Govt. Nominee Director |
Profiles of Chairman and Vice Chairman
Kirit A. Bhansali, Chairman, GJPEC
Kirit A. Bhansali, is a well-known personality in the Indian diamond and jewellery industry. He is a partner in Smital Gems, a leading diamond manufacturing company based in Mumbai. With his extensive experience in the field, he has played a significant role in promoting and developing the Indian gem and jewellery industry. He is the Chairman of India Jewellery Park Mumbai (IJPM) and is a Committee Member of the Bharat Diamond Bourse (BDB). In the past he has also served as the chairman of the Indian Institute of Gems and Jewellery (IIGJ). Apart from his business activities, Bhansali is actively involved in various socio-political and educational initiatives. Through his leadership and vision, Bhansali has contributed significantly to the growth and development of the Indian diamond and jewellery industry.
Shaunak Jitendra Parikh, Vice Chairman, GJEPC
Shaunak Jitendra Parikh is 3rd generation entrepreneur and is one of the Directors of Mahendra Brothers Group of Companies who are into business of the manufacturing and marketing of diamonds and diamond jewellery. Parikh holds a degree of Bachelors of Commerce from University of Mumbai and has more than 30 years of experience in the industry. After successfully establishing manufacturing and marketing of diamond jewellery for over a decade, Parikh took charge of Group’s finances about 15 years back. He simultaneously completed an executive diploma in corporate finance from London Business School. A people’s man, and with a flair for creativity, he plays a vital role in running company’s overall business, group strategic planning & decision making, managing group finances and new business opportunities. Shaunak Parikh has previously held several key positions in GJEPC, including serving as the Convener of the Banking, Insurance, and Taxation Committee, as well as the Convener of International Exhibitions.
National News
Jewellery Repeats Are Officially Off The Table With The Wedding Guest Edit By Kushals
A Versatile, Trend-Forward Collection Designed To Keep Every Wedding Guest Look Fresh, Effortless, and Celebration-Ready Across Every Function
If wedding season means back-to-back invites—from friends, cousins, and colleagues—the drill is familiar. Multiple functions per wedding, different jewellery for each outfit, and absolutely no repeats. Mehendi in the morning, sangeet at night, cocktail glam, muhurtam elegance—and somehow, new jewellery every single time.


So how does a wedding guest keep every look fresh & on-trend without overthinking it?
This Wedding Season, Kushals Fashion Jewellery introduces The Wedding Guest Edit—a curated collection for modern Indian wedding guests. Designed to keep every look stylish, effortless, and on point for every celebration.



Bringing together Indian traditional craftforms with 18K Gold Plating jewellery, the edit is rooted in versatility—offering multiple options for every outfit. Crafted with a premium finish and a comfort fit, the collection reflects Kushals’ artisanal expertise, with new designs introduced every week.


Kundan jewellery is reimagined for today, bringing a contemporary edge to the collection. Think bold chokers with coloured stone accents, layered necklaces, and versatile sets that can be styled multiple ways. The addition of Victorian plating—one of the season’s biggest trends—lends a rich depth to these designs. Perfect for cocktail sarees, fusion fits, and even statement baarati looks, these are pieces that transition effortlessly across wedding moments—be it haldi, mehendi, or the varmala. Designs that do the most, without trying too hard.
For those drawn to something more classic, the Antique jewellery range, crafted with rich gold-plated finishes, brings in depth through intricate detailing and textured designs. Statement maang tikkas, maatils, kaadhas, and temple-inspired pieces elevate traditional looks—perfect for muhurtam ceremonies and day functions where classic elegance takes centre stage.


And for those who love a little sparkle, the American Diamond (AD) range brings in just the right amount of shine. With delicate florals, pastel-hued stones from the latest launch, and modern silhouettes—from lightweight statement earrings to elegant necklace sets—these zircon pieces are perfect for cocktail looks and reception nights that call for effortless glam.
At its core, The Wedding Guest Edit is all about versatility—lightweight, premium, expressive, and easy to style. Mix it, match it, style it differently. Because keeping up with wedding season shouldn’t feel like a styling challenge.
Why should brides have all the fun?
With this launch, Kushals Fashion Jewellery shifts the spotlight to the wedding guest—ensuring something new, something stylish, and a fresh look for every celebration
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