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Natural Diamond Council Welcomes GJEPC Membership, Strengthening Industry Collaboration

Partnership Strengthens Global Collaboration, Consumer Education, and Category Marketing Efforts For The Natural Diamond Industry

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The Natural Diamond Council (NDC) is pleased to announce the membership of the Gem & Jewellery Export Promotion Council (GJEPC), making it the first industry body to progress toward NDC membership under the Luanda Accord framework.

The milestone follows GJEPC’s signing of the Luanda Accord in June 2025 and the Memorandum of Understanding during the second Luanda Accord High-Level Meeting in Cape Town in February 2026. It further reflects GJEPC’s commitment to collective industry action in support of the natural diamond sector.

India sits at the heart of the global natural diamond value chain, spanning everything from cutting and polishing to a rapidly expanding domestic consumer market. As the world’s dominant diamond-processing hub, India cuts and polishes an estimated 90 percent of the world’s diamonds by volume, primarily in Surat, Gujarat.

Representing the country’s gem and jewellery trade, the Gem & Jewellery Export Promotion Council (GJEPC) has played a pivotal role in advancing India’s position as a global leader in the sector through trade promotion, industry development, and international engagement. Against this backdrop, GJEPC’s move toward membership further strengthens industry collaboration at a time when aligned messaging, consumer education, and sustained category marketing are increasingly important to supporting long-term demand for natural diamonds.

Amber Pepper, CEO of the Natural Diamond Council, said:

“We are thrilled to welcome GJEPC as a Member of the NDC, marking an exciting new chapter in our longstanding partnership and a powerful step forward for industry collaboration. India plays a vital role in the global natural diamond value chain, and GJEPC’s membership reflects our shared commitment to driving sustained category marketing, elevating consumer education, and championing the long-term growth and differentiation of natural diamonds.

Together, we are strengthening our collective voice to celebrate the rarity, authenticity, and emotional significance of natural diamonds, inspiring consumers around the world and reinforcing the enduring value of our category.”

Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council added:

“The Natural Diamond Council represents the voice of our industry to consumers globally, and it is important that we collectively support its efforts in the category marketing of natural diamonds, the world’s most coveted gemstone. As a new generation of modern consumers emerges, it is increasingly important that we continue to engage them through meaningful storytelling, inspiration, and education.

This shared vision is what led us to become Members of the NDC and to contribute both strategically and financially to its long-term mission and growth,”

Together, these developments mark a strong step forward for the natural diamond industry as stakeholders across the value chain continue to work collectively to strengthen consumer confidence and support the future growth of the category.

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National News

India’s Major Retail Jewellery Players Made A Strong Start To FY27

The Common Drivers Are Clear: Strong Same-Store Sales, Fast Store Expansion, Premiumisation, and A Better Product Mix.

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India’s organised jewellery retailers have made a strong start to FY27, with Kalyan Jewellers, P N Gadgil Jewellers and Titan Company all showing that branded players can still grow quickly even in a record gold-price environment. The common drivers are clear: strong same-store sales, fast store expansion, premiumisation, and a better product mix.

Kalyan’s broad-based growth

Kalyan Jewellers reported about 38% consolidated revenue growth in Q1 FY27, with India operations also rising by more than 38% despite the 28-day Adhik Maas period, which usually softens wedding-related demand. Same-store sales growth was around 28%, showing that existing stores remained the main engine of momentum. Candere was a standout, posting about 112% growth, while Kalyan added 12 Kalyan showrooms and five Candere outlets during the quarter.

The company also highlighted a shift toward recycled gold through its “Shine with India” campaign, with recycled gold contributing more than 46% of revenue in Q1 and over 55% in June. That suggests Kalyan is not only growing demand but also improving sourcing efficiency at the same time.

PNG’s premium mix

P N Gadgil Jewellers reported 41% year-on-year revenue growth in Q1 FY27, with retail revenue up 56% and same-store sales up 46%, which points to very strong productivity at existing stores. Retail now contributes roughly 78% of revenue, while franchise and e-commerce also expanded healthily. The company’s retail stud ratio increased to 10.9%, indicating improving demand for studded jewellery and a higher-value product mix.

PNG also noted that newer stores in North and Central India are already showing higher studded jewellery penetration than its traditional Maharashtra and Goa markets. That matters because it signals that the brand is successfully taking its premium assortment to new geographies, not just expanding store count.

Titan’s steady momentum

Titan’s jewellery business also continued to grow strongly, with domestic jewellery operations rising around 18% to 39% depending on the business-update frame reported, supported by Akshaya Tritiya demand and healthy early-quarter buyer traffic. Titan said consumers increasingly preferred lightweight and lower-karat jewellery as gold prices climbed, while plain gold jewellery grew in the mid-teens and studded jewellery delivered early double-digit growth. Tanishq’s like-to-like sales grew in early double digits, and CaratLane also posted healthy double-digit like-to-like growth.

Titan expanded its jewellery network by adding 19 net stores in the quarter, including Tanishq, Mia and CaratLane outlets. That reinforces the same theme seen across the sector: scale, distribution and brand trust are helping large organised players win share.

What it means

The quarter suggests that high gold prices are changing what consumers buy, not whether they buy. Buyers are shifting toward lighter designs, lower karatage, studded jewellery and branded channels, which helps organised retailers defend growth even when raw material prices are elevated. In that setting, store expansion and premiumisation are offsetting pricing pressure, while digital channels and recycled-gold initiatives are adding another layer of resilience.

For the upcoming festive and wedding season, the sector appears well positioned, especially if gold prices stay volatile but not sharply disruptive. The strongest signal from these updates is that organised jewellery retail is gaining share from unorganised players rather than simply riding higher ticket values.

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