Connect with us

National News

Natural Diamond Council Welcomes GJEPC Membership, Strengthening Industry Collaboration

Partnership Strengthens Global Collaboration, Consumer Education, and Category Marketing Efforts For The Natural Diamond Industry

Published

on

The Natural Diamond Council (NDC) is pleased to announce the membership of the Gem & Jewellery Export Promotion Council (GJEPC), making it the first industry body to progress toward NDC membership under the Luanda Accord framework.

The milestone follows GJEPC’s signing of the Luanda Accord in June 2025 and the Memorandum of Understanding during the second Luanda Accord High-Level Meeting in Cape Town in February 2026. It further reflects GJEPC’s commitment to collective industry action in support of the natural diamond sector.

India sits at the heart of the global natural diamond value chain, spanning everything from cutting and polishing to a rapidly expanding domestic consumer market. As the world’s dominant diamond-processing hub, India cuts and polishes an estimated 90 percent of the world’s diamonds by volume, primarily in Surat, Gujarat.

Representing the country’s gem and jewellery trade, the Gem & Jewellery Export Promotion Council (GJEPC) has played a pivotal role in advancing India’s position as a global leader in the sector through trade promotion, industry development, and international engagement. Against this backdrop, GJEPC’s move toward membership further strengthens industry collaboration at a time when aligned messaging, consumer education, and sustained category marketing are increasingly important to supporting long-term demand for natural diamonds.

Amber Pepper, CEO of the Natural Diamond Council, said:

“We are thrilled to welcome GJEPC as a Member of the NDC, marking an exciting new chapter in our longstanding partnership and a powerful step forward for industry collaboration. India plays a vital role in the global natural diamond value chain, and GJEPC’s membership reflects our shared commitment to driving sustained category marketing, elevating consumer education, and championing the long-term growth and differentiation of natural diamonds.

Together, we are strengthening our collective voice to celebrate the rarity, authenticity, and emotional significance of natural diamonds, inspiring consumers around the world and reinforcing the enduring value of our category.”

Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council added:

“The Natural Diamond Council represents the voice of our industry to consumers globally, and it is important that we collectively support its efforts in the category marketing of natural diamonds, the world’s most coveted gemstone. As a new generation of modern consumers emerges, it is increasingly important that we continue to engage them through meaningful storytelling, inspiration, and education.

This shared vision is what led us to become Members of the NDC and to contribute both strategically and financially to its long-term mission and growth,”

Together, these developments mark a strong step forward for the natural diamond industry as stakeholders across the value chain continue to work collectively to strengthen consumer confidence and support the future growth of the category.

Continue Reading
Advertisement JewelBuzz Banner
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

National News

India’s Silver Market Grapples With A Surge In Counterfeit Silver

Impure Silver Is Proliferating Across Bars, Coins, Jewelry, and Everyday Household Items, Capitalizing On Strong Demand For The Precious Metal

Published

on

—India’s booming silver market is confronting a deepening purity crisis that threatens to erode investor confidence and expose consumers to health risks, as counterfeiters exploit record-high prices with a flood of substandard metal.

Impure silver is proliferating across bars, coins, jewelry, and everyday household items, capitalizing on strong demand for the precious metal as both an investment and industrial commodity. Despite the introduction of mandatory hallmarking rules in September 2025, compliance among jewelers remains patchy, leaving buyers with little assurance about what they are purchasing.

The consequences extend beyond financial loss. Substandard silver products often contain hazardous elements such as nickel, cadmium, and lead—contaminants that typically slip in through poorly refined scrap metal. Industry officials say the average purity of recycled silver has deteriorated sharply, falling from around 85% five years ago to just 50-55% today.

Infrastructure shortfalls are compounding the problem. India, which consumes nearly 7,000 tonnes of silver annually and imports more than 80% of its requirements, has only 286 government-recognized assaying and hallmarking centers. By comparison, the gold sector is supported by 1,595 such facilities. The mismatch has created bottlenecks as silver demand surges amid supply constraints that have pushed domestic prices as much as 10% above global benchmarks.

The Precious Metals Refineries Forum, an industry body representing refiners, has issued an urgent appeal for stronger oversight. It is calling on regulators to rigorously enforce hallmarking requirements, introduce compulsory licensing for silver refiners, and rapidly expand the network of Bureau of Indian Standards (BIS)-approved refineries and testing centers to levels comparable with those for gold.

The situation reflects the challenges of managing a fast-growing market for a metal that sits at the intersection of traditional investment, jewelry, and critical industrial uses. As silver prices remain elevated, the incentive for adulteration has only grown, testing the limits of India’s regulatory framework and its ability to safeguard one of the world’s largest precious-metals markets.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x