BrandBuzz
This Valentine’s, embrace Divine Solitaires’ 8Hearts 8Arrows as your true love language
Cupid’s New Love Language — 8Hearts, 8Arrows by Divine Solitaires
This Valentine’s Day, Divine Solitaires is empowering a new generation to express their love in the truest, most meaningful way. Taking inspiration from Cupid’s imagery associated with this special day, the brand is writing a new love language for couples where the perfect symmetry, sync and brilliance of their relationship is reflected in the distinct 8Hearts 8Arrows pattern of its flawless diamonds.
When viewed under specialised light, the true mark of a pure, brilliant Divine Solitaires’ diamond —8Hearts 8Arrows — shines through, giving new-age couples a more meaningful symbol to celebrate their romance, through the intention, precision, and brilliance of these natural solitaires. This rare visual pattern is found in only the most brilliant diamonds that have been painstakingly cut and crafted as per the highest quality standards.
“Young couples today understand and express their love very differently. They seek purity, authenticity, and meaning in their relationships—being at par and in perfect sync with each other. Only natural round diamond jewellery that reflects the 8 Hearts & 8 Arrows pattern does justice to their stories, because these diamonds reflect a love that is intentional, balanced, and truly brilliant,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.,” says Jignesh Mehta, Founder and Managing Director, Divine Solitaires.
Each Divine Solitaires diamond is guaranteed to be natural, rare, unmatched and precious. It is meticulously checked to qualify across all 123 quality parameters, one of the most stringent diamond inspections in the world, to ensure that every solitaire delivers not just beauty, but absolute trust and transparency.
This Valentine’s Day, Divine Solitaires celebrates love that grows with time, through moments, milestones, and memories. If you’re thinking of gifting your loved one a diamond with the brilliance of 8Hearts and 8Arrows, know that you’re toasting to a perfect match!
source: Divine Solitaires
BrandBuzz
GIVA and Kriti Sanon Come Together For A New Era Of Modern Jewellery
Style, Sealed In Silver; Is A Fun New Campaign Film Featuring Kriti Sanon, Marking A New Chapter For India’s Most-Loved Fine Silver Jewellery Brand
GIVA, India’s fastest-growing fine jewellery brand, today announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest brand ambassador and the face of a fun new brand film, cementing a relationship built on genuine conviction in what GIVA stands for.
At the heart of the launch is Style, Sealed in Silver, a fun and elevated campaign film that reflects how today’s consumers wear jewellery, not just for occasions, but as an extension of their identity, mood, and personal style. The film is a deliberate departure from the reverent, occasion-first language of traditional jewellery advertising. It celebrates silver not as a compromise but as a choice, worn with pride, gifted with intention, and sealed in the kind of quality that lasts a lifetime
Speaking about the collaboration, Kriti Sanon Said:
“I have always believed that the jewellery you wear every day says something about who you are, and GIVA understands that beautifully. The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me, it is a genuine belief in what GIVA is building.”
GIVA has always believed that the right partnership goes beyond visibility; it is about shared vision and genuine resonance. Kriti Sanon embodies the spirit of the modern GIVA woman: confident, accomplished, expressive, and entirely herself. From her National Award-winning performance in Mimi to commercial successes like Crew and Teri Baaton Mein Aisa Uljha Jiya, Kriti has built a career rooted in versatility, authenticity, and breaking convention, values that mirror GIVA’s own disruptive journey in a traditionally gold-dominated jewellery market.
Speaking of the association, Ishendra Agarwal, Founder of GIVA, Said:
From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does.
Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”
The campaign rolls out across digital, OTT, and retail touchpoints, with a full 360-degree activation planned across GIVA’s omnichannel network of stores, e-commerce platforms, and social channels.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.