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THE GEMS BEHIND OUR JEWELS

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Gold is an integral part of our lives, more so in the lives of women. Considered auspicious, gold is part of every celebration – be it festivals or personal milestones.  According to the World Gold Council, Indian women collectively own around 24,000 tons of gold, which accounts for about 11% of the world’s total gold reserves in jewellery form. It is only right to say India is the global leader in household gold ownership.  The Oxford Gold Group’s report states that the Indian households have more gold than the combined reserves of the United States, the International Monetary Fund (IMF), Switzerland and Germany.

Vummidi Bangaru Jewellers has been serving the Indian community with authentic and aesthetically appealing gold jewels for 125 years, now. VBJ has been a benchmark for purity and trust for decades. Our remarkable growth story and undying patronage since the 1900 has been possible because of our quality, design and innovation in the jewellery space. Every piece of jewellery from VBJ is intricately crafted to bring out its true emotion with the purest of materials and finest craftsmanship. This has been possible because of the talented and focussed professionals of the VBJ team.

While VBJ is beyond gender classification among its team members, with women’s day round the corner, it is only right to celebrate and congratulate the women who have been instrumental for VBJ’s phenomenal growth.

We have a total of 254 women employees at VBJ – 233 in the retail and 21 in the creative centre. While it is our principle to value every employee, we are extremely proud of three women employees specifically who have spent decades with VBJ. Padmasri M has been with us for 42.08 years, Vanitha for 42.02 years and Latha S for 34.1 years. At this age and time, it is truly remarkable.  

As of now, we have 8 women designers and all of them have been trained at National Institute of Fashion Technology (NIFT).  In the earlier years, there have been several prominent women leaders who have made significant contributions to the brand, showcasing remarkable leadership and management skills in their respective roles like Vanitha, Latha, Revathi and Radha.

Vanitha handled the Anna Salai Silver branch, where she demonstrated her exceptional ability in managing both operational and customer service aspects of the business. As the order manager, Latha played a crucial role in streamlining the order management process.  Revathi was responsible for overseeing the Anna Nagar branch, a position that required strong leadership and managerial expertise.  Serving as the Billing Manager, Radha was pivotal in managing the financial transactions and ensuring smooth billing operations.

Specialised training programmes and growth

VBJ offers specialized training programs designed to enhance the technical and soft skills of their women professionals. The training focusses on leadership development, communication skills, technical training, and project management to ensure they are equipped to handle all departments of VBJ.

Women have equal access to all training programmes and career advancement opportunities. Our unbiased recruitment and promotion policies, focussing on merit and skills, are bringing more women to the team.

Woman power at VBJ

We have made considerable strides in increasing the female representation to reflect our commitment to diversity, equity and inclusion. In 2022, there was 130 women out of 584 employees, which increased to 166 (out of 748) the following year. This number escalated to 200 (out of 767) in 2024 and now it stands at 254 out of the total 847 employees. This has been possible because of focussed efforts to improve gender diversity, targeted recruitment initiatives, mentorship programmes, implementation of policies promoting work-life balance and inclusive development for women.  

In line with the theme of International Women’s Day 2025 – Accelerate Action – VBJ is working towards the continued upward trend in women participation and growth. We are strongly committed to fostering an environment where women feel valued and empowered in their roles at VBJ. At the helm, 5th generation women entrepreneurs from the VBJ family having started pouring in their creativity and fresh thoughts.

The Future of Women in Jewellery

The presence of women in the jewellery industry is not just growing—it is shaping its very foundation. Brands that actively foster gender inclusivity witness not only stronger business performance but also richer, more meaningful creations that resonate with a diverse audience. As we look ahead, the contributions of women in jewellery will continue to accelerate change – whether as designers reimagining aesthetics, artisans preserving age-old techniques, retail professionals enhancing customer experiences, or leaders driving sustainable business practices, their role is indispensable. On this International Women’s Day, let’s celebrate the true gems behind the jewels—the women who craft not just ornaments, but legacies that shine beyond brilliance.

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National News

India’s Gem & Jewellery Exports Stood At US$ 4.27 Billion in April–May 2026; GJEPC Flags Concerns To Govt. On Duty-Free Gold Supply Constraints For Exporters

Studded Gold Jewellery Exports Rise 6.71% To US$ 964 Million During April–May 2026
Plain Gold Jewellery Exports Fall 40.11% To US$ 636 Million During April–May 2026

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India’s gem and jewellery exports stood at US$ 4.27 billion (Rs. 40,398.97 crore) during April–May 2026 as compared to US$ 4.55 billion (Rs. 38,848.42 crore) during the corresponding period of the previous year. While overall exports declined by 6.03% in dollar terms, they registered a growth of 3.99% in rupee terms.

The decline was primarily driven by a sharp contraction in Plain Gold Jewellery exports, which fell 40.11% year-on-year to US$ 635.95 million from US$ 1.06 billion in the corresponding period last year. The sector has been facing challenges arising from elevated gold prices, limited availability of gold for export production and regulatory bottlenecks affecting the supply of gold through banking channels.

Kirit Bhansali, Chairman, GJEPC, said:

“Studded Gold Jewellery exports grew 6.71% year-on-year to US$ 964.02 million during April–May 2026, compared to US$ 903.37 million in the corresponding period last year. This growth reflects the positive impact of India’s Free Trade Agreements (FTAs), which are enhancing market access and strengthening the competitiveness of Indian jewellery exports in key markets.

However, the main concern remains Plain Gold Jewellery exports, which declined sharply by 40.11% year-on-year to US$ 635.95 million during April–May 2026 from US$ 1.06 billion in the corresponding period last year. One of the key reasons for this decline has been the tightening in gold imports, which has affected the availability of gold for export manufacturing. We have taken up this matter with the Government and are hopeful of a positive resolution.

The impact is evident in gold consumption for export production, which declined to an estimated 11 tonnes during April–May 2026 from around 14 tonnes in the corresponding period last year, a reduction of nearly 21.4%.

GJEPC has been among the foremost industry bodies to support the Hon’ble Prime Minister’s appeal to moderate gold imports in the national interest. At the same time, it is important to ensure adequate availability of gold for export manufacturing, as the gem and jewellery sector is a significant source of foreign exchange earnings. Strengthening exports is critical to supporting India’s balance of payments position and addressing the current account deficit.

We have also noted with concern that gold availability from banks has been affected due to certain regulatory bottlenecks, creating additional challenges for exporters. These issues have been further compounded by a sharp rise in gold prices. The average gold price during April–May 2026 increased to US$ 4,723.88 per troy ounce from US$ 3,242.48 per troy ounce in April–May 2025, representing a 45.69% year-on-year increase.

Further, the increase in gold import duty from 6% to 15% has significantly raised the landed cost of gold. While exporters continue to bear the burden of higher input costs, the Duty Drawback rates have not been revised accordingly, adversely affecting the competitiveness and margins of jewellery exporters.

The export industry is presently facing a serious liquidity and raw material availability crunch. We have been engaging with the Government on these issues on an urgent basis and remain confident that appropriate corrective measures will be taken to support export growth and strengthen the sector’s global competitiveness.”

“We are encouraged by the successful commencement of jewellery exports to Oman under the India-Oman CEPA. As Oman is an important market for plain gold jewellery, this agreement is expected to create new opportunities for Indian exporters and support export growth.

We commend the Government for its proactive pursuit of trade agreements and look forward to the early conclusion of the proposed Bilateral Trade Agreement (BTA) with the United States, as indicated by Hon’ble Commerce and Industry Minister Shri Piyush Goyal. We are also optimistic about progress on a trade agreement with Canada. These initiatives will play a vital role in market diversification, expanding export opportunities and strengthening the global competitiveness of India’s gem and jewellery sector.”

Commenting on the diamond sector, Kirit Bhansali said, “The diamond exports have remained steady, and we are working closely with the Government to enhance the competitiveness of India’s diamond industry. With increasing global competition, GJEPC has renewed its efforts to seek regulatory and tax-related reforms that will facilitate rough diamond trading from India. Currently, a significant share of rough diamond trading is routed through hubs such as Belgium and the UAE. With the right policy support, India can strengthen its position not only as the world’s leading diamond manufacturing centre but also as a global diamond trading hub.”

Product-wise performance during April–May 2026:

  • Cut & Polished Diamonds exports declined 9.06% to US$ 1.87 billion (Rs. 17,717.34 crore, up 0.82% in rupee terms) from US$ 2.06 billion (Rs. 17,573.36 crore).
  • Total Gold Jewellery (Plain & Studded) exports declined 18.59% to US$ 1.60 billion (Rs. 15,112.92 crore, down 9.98% in rupee terms) from US$ 1.97 billion (Rs. 16,788.53 crore).
  • Plain Gold Jewellery exports declined 40.11% to US$ 635.95 million (Rs. 6,005.95 crore, down 33.81% in rupee terms) from US$ 1.06 billion (Rs. 9,074.05 crore).
  • Studded Gold Jewellery exports grew 6.71% to US$ 964.02 million (Rs. 9,106.97 crore, up 18.05% in rupee terms) from US$ 903.37 million (Rs. 7,714.47 crore).
  • Polished Lab-Grown Diamonds exports grew 1.98% to US$ 194.78 million (Rs. 1,842.43 crore, up 12.96% in rupee terms) from US$ 190.99 million (Rs. 1,631.05 crore).
  • Silver Jewellery exports surged 172.53% to US$ 365.77 million (Rs. 3,439.19 crore, up 199.91% in rupee terms) from US$ 134.21 million (Rs. 1,146.73 crore).
  • Platinum Jewellery exports increased 24.97% to US$ 41.22 million (Rs. 389.16 crore, up 38.14% in rupee terms) from US$ 32.98 million (Rs. 281.70 crore).
  • Coloured Gemstones exports declined 10.04% to US$ 55.93 million (Rs. 528.39 crore, down 0.35% in rupee terms) from US$ 62.17 million (Rs. 530.23 crore).
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