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Thangamayil Jewellery, Tamil Nadu’s Trusted Jewellery Chain, Receives IAGES Accreditation

IAGES Accreditation Reinforces Thangamayil Jewellery’s Commitment To Ethical Sourcing, Transparency, and Trusted Gold Retailing Across Tamil Nadu.

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Gold buyers in Tamil Nadu can now purchase their favourite precious metal with complete trust and transparency from Thangamayil Jewellery Limited (TMJL), one of the most recognised chains of jewellery stores in the state. TMJL has officially received its IAGES accreditation, further cementing its commitment to serve its consumers in the most ethical, responsible, and sustainable manner.

The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation established by and for the Indian gold industry, unites retailers across the country with a standard code of conduct to be followed across their entire value chain, allowing them to earn the confidence and trust of their consumers the moment they step into a store. The IAGES accreditation framework spans the entire gold value chain—from Refining and Bullion trading to Manufacturing, Assaying, Hallmarking, Retailing, and Digital Gold Selling, ensuring that every touchpoint meets the highest standards of accountability. Currently, IAGES has its footprints in 200+ cities with 600+ accredited partner outlets of 100+ accredited brands. Consumers can check the accredited partner list on the official IAGES website.

Over the last 26 years, the publicly listed company TMJL has built a reputation for trusted purity and customer-first service across its 65 stores located in the state. The IAGES accreditation further consolidates its commitment to elevating its service and operations to serve consumers most authentically.

Kaushlendra Sinha, CEO, IAGES, said:

“Gold holds a deep cultural and financial significance for consumers in South India—the most dominant region for the sector—and informed and aware consumers are increasingly demanding greater accountability from the retailers they trust. We are delighted to have Thangamayil Jewellery join the growing IAGES network, and hope that together we can transform India’s gold buying mindset into a more confident, positive one in the years to come”.

An IAGES accreditation not only benefits the consumer, serving as an assurance that the gold they purchase has been sourced, processed, and sold with complete ethical responsibility, but also the retailer. Among the several benefits an IAGES-accredited retailer enjoys are strengthened market credibility, a competitive advantage over non-accredited peers, and deeper trust among both loyal patrons and new consumers.

Mr. Ba. Ramesh, Joint Managing Director, Thangamayil Jewellery Limited,said:

“At Thangamayil, trust is the foundation of our business, and we are always exploring new ways to build and grow our relationship with our consumers. The IAGES framework has given us a great opportunity to work within a stringent set of standards that reflect our own brand ethos,”

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Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours

Electronic Gold Receipts segment witnesses active two-way trading on day one, with 1,60,375 units traded, representing approximately 6 kg of gold and a traded value of ₹23.34 crore as of 04:25 PM

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India’s gold market took an important step towards greater integration with the commencement of live trading in the Electronic Gold Receipts (EGR) segment on the National Stock Exchange of India (NSE) today. Enabled through the collaboration between NSE and Augmont Enterprises Limited, the launch brings together NSE’s regulated exchange infrastructure and Augmont’s integrated physical gold ecosystem, creating a new avenue for investors to trade physically backed gold.

On its opening day, the EGR segment witnessed active two-way trading, with 1,60,357 units traded by approximately 04:25 PM, representing around 6 kg of gold. The trading activity translated into a cumulative traded value of approximately Rs.23.34 crore during the first session. The segment also demonstrated orderly price discovery, with prices remaining within a narrow intraday range of Rs.1,450.50 to Rs.1,460.00. The bid-ask spread remained between Rs.0.50 and Rs.1.00, indicating continuous two-way quotations and an active order book.


Each EGR represents 100 mg of physical gold, with the underlying gold held in SEBI-regulated vaults. Investors can buy and sell EGRs through their demat accounts on the exchange, while retaining the option of converting their holdings into physical gold, subject to the applicable framework. The segment follows a T+1 settlement cycle, under which trades executed on a particular day are settled on the next business day, facilitating the transfer of securities and funds through the exchange’s regulated clearing and settlement mechanism.

Under the strategic collaboration, Augmont serves as a key physical gold and infrastructure partner for NSE’s EGR segment, supporting the creation, vaulting, redemption and liquidity ecosystem. The gold backing the EGRs is sourced through Augmont’s integrated refining infrastructure, bringing together physical gold processing and exchange-based trading within a regulated framework.

The commencement of live trading marks an important step towards building a more transparent and accessible gold market in India. By enabling standardised gold to be traded through an exchange-based mechanism, EGRs have the potential to strengthen price discovery, improve market participation and create a more integrated ecosystem for physical gold.

Ketan Kothari, Whole-time Director, Augmont Enterprises Limited, said:

“The commencement of EGR trading marks the transition of our collaboration with NSE from building the underlying infrastructure to enabling a live, exchange-traded gold market. The day-one trading activity, continuous two-way quotations and orderly price discovery are important initial milestones for a new market segment.

At Augmont, we have brought together our refining capabilities and physical gold infrastructure to support the creation, vaulting and redemption of EGRs. We believe this initiative can play an important role in making physical gold more accessible, transparent and integrated with India’s formal financial ecosystem. Our focus remains on strengthening the ecosystem and supporting its wider adoption among investors, brokers and other market participants.“

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