Brand Talks
CaratLane Unveils New Ad Featuring Kayadu Lohar as Regional Brand Ambassador
CaratLane–A TATA Product, India’s leading omni-channel jewellery brand and the country’s preferred destination for engagement rings, today announced the launch of its new regional film- “Written in the Stars” featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador.
The new brand film captures a modern proposal wrapped in love, tradition, family, and commitment – all tied together with beautiful natural diamonds. Kayadu is seen playing a young woman who believes she’s being taken to meet a prospective groom chosen by her family. What begins with nervousness and uncertainty gradually unfolds into a heartwarming realisation that the person waiting for her is, in fact, the man she is already in a relationship with.
The twist, thoughtfully planned by her father and her partner, captures the evolving dynamic of family approval and the gradual merging of tradition with modern relationships. It delivers an emotional payoff that feels authentically rooted in South Indian tradition, and concludes with CaratLane’s belief — “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
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