BrandBuzz
CaratLane Unveils New Ad Featuring Kayadu Lohar as Regional Brand Ambassador
CaratLane–A TATA Product, India’s leading omni-channel jewellery brand and the country’s preferred destination for engagement rings, today announced the launch of its new regional film- “Written in the Stars” featuring actor Kayadu Lohar, who joins the brand as its Regional Brand Ambassador.
The new brand film captures a modern proposal wrapped in love, tradition, family, and commitment – all tied together with beautiful natural diamonds. Kayadu is seen playing a young woman who believes she’s being taken to meet a prospective groom chosen by her family. What begins with nervousness and uncertainty gradually unfolds into a heartwarming realisation that the person waiting for her is, in fact, the man she is already in a relationship with.
The twist, thoughtfully planned by her father and her partner, captures the evolving dynamic of family approval and the gradual merging of tradition with modern relationships. It delivers an emotional payoff that feels authentically rooted in South Indian tradition, and concludes with CaratLane’s belief — “Commitment is a beautiful thing. Seal it with a CaratLane ring.”
Saumen Bhaumik, Managing Director, CaratLane, remarked, “Proposals don’t follow a script — they happen when the heart is ready. And that moment feels even more special when it happens alongside family, culture and tradition. This film holds that emotion with a lot of honesty. At CaratLane, we design jewellery to express these feelings and to mark moments that matter. Kayadu brings this alive beautifully, and we’re delighted to welcome her as our Regional Brand Ambassador.”
India’s pioneering luxury jewellery designer collaborates with Nawaz Modi Singhania to launch a limited-edition wearable art piece—marking her first creation designed for a broader collector community.
Poonam Soni, one of India’s most celebrated jewellery visionaries, has introduced her latest innovation—the Brace-Watch, a bracelet crafted like a timepiece and adorned with miniature art by Nawaz Modi Singhania. The launch revives their artistic partnership that began in 2011 with the iconic S2 cuffs.
The Brace-Watch features hand-painted discs of tigers, jaguars, and big cats, encased within a monochromatic, jewel-laden bracelet framed by tightly stacked baguette-cut stones in striking red, green, or cobalt blue.
For the first time in her 36-year career, Poonam Soni steps beyond one-of-a-kind heirloom creations to present a collectible accessible to a wider audience of art and design enthusiasts—a milestone for the House of Poonam Soni. Each piece takes nearly eight months to craft, merging Nawaz’s intricate miniature work with Soni’s sculptural design language.
Her illustrious legacy includes collaborations with masters such as Laxman Shreshtha, a showcase at Harrods, international acclaim, and over 150 awards—earning her the moniker “India’s Coco Chanel.” With daughter Kriti Soni joining the maison, the brand is set to carry forward its philosophy of artistic preservation and modern Indian luxury.
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