Swarovski has announced the promotion of Kolja Kiofsky to Chief Commercial Officer, effective January 2026. Currently serving as General Manager of North America, Kiofsky will take over from Michele Molon, who is set to depart in July 2025 for a new opportunity.

In his new role, Kiofsky will lead Swarovski’s global commercial operations, overseeing omni-channel strategy, global sales, commercial architecture, and real estate. He will relocate from New York to the company’s corporate headquarters in Männedorf, Switzerland, and report directly to CEO Alexis Nasard.

“Kolja Kiofsky’s promotion to chief commercial officer marks an exciting new chapter for Swarovski. Kolja’s leadership and strategic vision have been pivotal in driving growth and transformation in North America,” said Nasard.

“At the same time, Swarovski extends its heartfelt gratitude to Michele Molon for his outstanding contributions and dedication to our company and brand. Michele leaves with a strong business and organizational legacy.”

Until Kiofsky assumes the role in January, Ilse Roeffen, Head of Emerging Markets and Businesses, will serve as interim Chief Commercial Officer.

Reacting to the announcement, Kiofsky said, “I’m incredibly honored and excited to step into the role of chief commercial officer after 15 amazing years with Swarovski. This company has been a huge part of my professional journey, and I’m proud to have the opportunity to contribute to its legacy of innovation, craftsmanship and excellence. I want to extend my sincere gratitude to Michele Molon who has been not only a brilliant leader but also a true partner and mentor throughout the years. I look forward to building on the strong foundation he laid and driving our commercial strategy into its next phase.”

The promotion comes as Swarovski reported a 6% increase in revenue in 2024, reaching €1.906 billion—signaling strong momentum for the heritage crystal brand.