JB Insights
Success is driven by delivering exceptional design,aspirational products, innovation, quality and service
Nirav Bhansali, CEO- Prism Jewellery, speaking to JewelBuzz, provides deep insights into the dynamics of the global and domestic diamond sector, the challenges, opportunities, consumer trends and the way ahead.
Give us a current overview of the diamond sector.
The diamond sector went through its toughest period last year. It was one of the biggest slowdowns that the industry has faced in many, many years. And that came on the back of a very robust post -COVID era of 2021 -2022. But last year was really difficult. But now we are at the bottom of the cycle in terms of demand as well as in terms of the pricing. Last two months have shown very good resilience, prices have firmed up. In fact, in certain areas, we are seeing shortages in categories like smalls and some even in bigger sizes and fancies in certain shapes., So, it looks like that we are now at the bottom and the things will improve from here on.
Comment on the Indian diamond industry scenario.
Indian diamantaires have consistently demonstrated remarkable resilience and innovation, enabling the country to dominate the global diamond trade. This success stems from their risk-taking abilities, cost efficiencies, innovative approaches, and extensive global outreach.
The Indian diamond industry continues to thrive, demonstrating resilience in the face of global trade complexities. While jewellery exports encounter challenges in certain markets due to varying import duties, the export of loose diamonds remains largely unaffected by such barriers.
As a raw material, loose diamonds face limited import duties in most countries. This favourable trade environment significantly boosts exports. The export of loose diamonds from India remains strong due to limited import duties in most countries.
What is the mantra for the diamond industry’s growth?
For consistent growth and sustainable growth in the diamond sector, I think there is only one way. We need to focus on unique designs and innovation. We need to make very aspirational products that can compete with other categories like travel, like electronics, phones, and bags, luxury products. So if our products, our marketing, and everything is very innovative world class, I think we have a great opportunity. This is the only way we can capture a bigger share of the consumers wallet.
With a renewed emphasis on design excellence and evolving consumer preferences, the Indian diamond industry is well-positioned for a strong recovery– in terms of export numbers as well as prices and inventory levels.
Comment on youth consumer segment driving demand for diamonds.
The diamond industry can look forward to sustained growth, driven by a strong demand from Gen Z and Millennial consumers. Jewellery consistently ranks among the top 2-3 aspirational items for these generations, with diamonds holding a prominent position.
Data from major markets like the USA and Europe corroborate this trend. Surveys consistently indicate that Gen Z and Millennial women, in particular, view diamond jewellery as a highly coveted possession. This generation, with their appreciation for luxury and self-expression, will continue to be a significant driver of diamond demand for many years to come.
This positive outlook reinforces the industry’s confidence in the enduring appeal of diamonds across generations.
The natural diamonds v/s LGD discussions and debates continue. Your take on this issue?
The rise of lab-grown diamonds has emerged as a significant force within the global jewellery market, prompting a shift in the industry landscape. While initially perceived as a threat, industry leaders are increasingly viewing lab-grown diamonds as a distinct market segment with immense growth potential. It is seen not as a challenge but an opportunity.
Lab-grown diamonds are not a fad; they are here to stay. they represent a significant opportunity, with the potential to surpass natural diamonds in terms of carat volume in the coming years.
The United States provides a compelling example of this trend, with lab-grown diamonds now accounting for over 50% of the jewellery market. Similar shifts are observed globally, suggesting that lab-grown diamonds will become a dominant force in the near future.
However, industry leaders emphasize that lab-grown diamonds should not be viewed as a threat to the natural diamond market. Both segments cater to distinct consumer aspirations and price points. Natural diamonds will continue to hold significant emotional value and appeal to a discerning clientele.
The Indian diamond industry is actively embracing this evolving landscape. We are not only polishing lab-grown diamonds but also actively contributing to their growth
Lab-grown diamonds are poised to become a dominant force in the global jewellery market.
The Indian diamond industry is actively embracing lab-grown diamonds as a new market segment. Both natural and lab-grown diamonds will coexist, catering to distinct consumer segments and price points. The Indian industry is well-positioned to capitalize on the growth of the lab-grown diamond market through its expertise in polishing and manufacturing.
How is technology, including AI and blockchain, transforming the Indian diamond industry?
The Indian diamond industry is at the forefront of technological innovation, leveraging blockchain and AI to revolutionize operations. Blockchain adoption has enabled end-to-end visibility into the diamond supply chain, enhancing transparency and efficiency. The industry is currently in the early stages of AI adoption (AI 1.0) but anticipates rapid advancements that will transform production, distribution, and consumer engagement.
To fully harness AI’s potential, industry leaders advocate significant investments in AI research and development, aiming to build an ecosystem that drives growth and innovation. With a proven track record in adopting new technologies, the industry is well-positioned to integrate advanced AI seamlessly, further strengthening its global competitiveness.
It is anticipated that AI will soon become an indispensable tool for all industry players, further enhancing efficiency, transparency, and overall competitiveness.
Comment on government’s support for the diamond sector
The Indian government has played a pivotal role in supporting the diamond industry, significantly contributing to its global dominance. Through close collaboration with organizations like the Gem and Jewellery Export Promotion Council (GJEPC) and other industry bodies, the government has consistently addressed the sector’s needs and swiftly resolved challenges.
The government is actively working to address the challenges faced by the jewellery sector through the negotiation of bilateral trade agreements, such as the Special Economic Partnership Agreements (SEPAs) and Free Trade Agreements (FTAs).
This proactive and supportive approach has empowered the Indian diamond industry to overcome obstacles and maintain its market leadership worldwide. Industry leaders have expressed gratitude for the government’s commitment to fostering growth and innovation within the sector
Comment on ESG, social responsibility in the Indian diamond sector
The diamond sector, especially in India, is very, very conscious towards ESG. They are very strong on environment, social governance. They look after the people, they look after the community, society. Also, charity and philanthropy is very much on the agenda.
Indian diamantaires are at the forefront of social responsibility, actively contributing to charitable causes and embracing sustainability. Major industry players, including leading site holders, are transitioning their operations into zero-carbon and green units by leveraging renewable energy from non-conventional sources.
GJEPC is championing this transformation through its “One Earth” initiative, which promotes environmental awareness across the entire gems and jewellery sector—from large retailers to small-scale manufacturers.
What’s the strategy for growth at Prism Jewellery?
At Prism, we prioritize exceptional design and uncompromising quality, placing both at the core of our mission. Our commitment to creating distinct, innovative, and aspirational products is fuelled by cutting-edge technology and a relentless focus on delivering superior quality and service to our customers worldwide. We envision a bright future for Prism and the Indian diamond sector in the years ahead.
Whether natural or lab-grown, success in this industry ultimately hinges on delivering exceptional design, innovation, quality, and service. With this focus, Prism is well-positioned to capture a significant share of this thriving market, driving growth and success in the decade ahead.
What is in store for the diamond sector and the GJ industry? Provide us an outlook for the diamond sector.
The Indian market is a driving force in this category, with gems and jewellery contributing 10% to India’s GDP and growing at an annual rate of 10%. This robust momentum is expected to sustain for years to come, supported by the rapid opening of new stores and growing investor confidence. Successful IPOs and significant interest from private equity firms underline the sector’s vitality. Easy access to capital, coupled with innovation and consumers’ enduring preference for jewellery, makes this a golden period for the industry.
Across the broader gems and jewellery sector—including gold, silver, diamond-studded, and lab-grown categories—every segment holds immense potential and growth opportunities in the Indian market. Globally, while the growth pace is more modest, markets like the U.S. continue to expand steadily by 2-3% annually on a large base. This global demand highlights the enduring appeal of jewellery, even in a crowded luxury landscape.
Experts anticipate a robust year ahead, marked by higher export numbers, improved prices, and better inventory management, reinforcing India’s leadership in the global diamond sector.
Celebrate the Festival of Lights with Kolkata’s finest jewellers – timeless creations in gold and diamonds that honour heritage, radiate elegance, and become cherished legacies for generations.
This Diwali, Kolkata’s leading jewellers invite you to embrace the spirit of light, prosperity, and togetherness with timeless jewellery creations. From dazzling statement pieces that complete your festive look to evergreen classics that shine long after the celebrations, each jewel is crafted to capture the brilliance of the festival of lights and the promise of new beginnings. Celebrate this Diwali with a treasure that sparkles from the heart – a keepsake in gold that becomes a legacy for generations to come.
AVAMA JEWELLERS BY ABHISHEK KAJARIA
From Dhanteras to Diwali: Celebrate in Radiant Elegance with ‘Diwali Dazzle 2025’ by Avama Jewellers
Embrace the Spirit of Diwali with ‘Diwali Dazzle 2025’: A Collection of Timeless Jewels. As the golden glow of Dhanteras ushers in the season of lights, and Diwali approaches with all its splendor, Avama Jewellers by Abhishek Kajaria invites you to celebrate the most anticipated time of the year with ‘Diwali Dazzle 2025’—a resplendent collection of fine jewellery that captures the very essence of timeless tradition and contemporary sophistication. Rooted in the richness of India’s festive heritage and inspired by the purity and auspiciousness of the season, ‘Diwali Dazzle 2025’ is an exquisite symphony of diamonds and polki. Each piece is a testament to Avama’s enduring design philosophy—where elegance meets innovation, and heritage harmonizes with modernity. Whether it’s an intimate Diya Puja at home or a glamorous evening soirée, this collection has been meticulously curated to elevate every festive ensemble. The collection offers a wide array of stunning designs, from intricately crafted jhumkas with a contemporary edge, statement rings that blend opulence with wearability, sleek, minimalist bracelets ideal for layering or standalone wear and Chokers that radiate regal charm with a modern twist- every jewel in this collection is designed to transcend fleeting trends, offering heirloom-worthy allure with versatile styling. Enjoy a host of exclusive festive privileges at Avama Jewellers- including zero making charges on gold coins, the opportunity to exchange your old gold jewellery for new BIS hallmarked pieces, and up to 50% off on select gold, diamond, and polki jewellery. Discover additional delights with up to 15% off on gemstones, and receive assured gifts on purchases above Rs.50,000. This festive season, Avama Jewellers brings not just jewellery, but a celebration of light, legacy, and luxury. With exclusive festive offers and a commitment to craftsmanship, ‘Diwali Dazzle 2025’ ensures that you step into every celebration adorned with grace, confidence, and unmistakable brilliance. Let your moments shine brighter…Let your traditions be adorned in elegance…Let Avama Jewellers be your companion from Dhanteras to Diwali and beyond.
MADANJI MEGHRAJ JEWELLERS
Illuminate Your Diwali with Madanji Meghraj Jeweller’s ‘Diwali Treasures 2025’ A Celebration of Light, Legacy, and Luxury….
As Diwali approaches, homes are adorned with the warm glow of diyas, the fragrance of festive indulgence fills the air, and hearts come alive with the joy of togetherness. It is a time where tradition embraces the present, and every detail — from decor to ensemble — is curated with meaning. This festive season, Madanji Meghraj Jewellers invite you to celebrate with an exquisite collection designed to mirror the radiance of the festival: ‘Diwali Treasures 2025’ Inspired by the ethereal glow of Diwali nights and the enduring symbolism of prosperity and new beginnings, ‘Diwali Treasures 2025’ is a luminous tribute to timeless elegance and contemporary artistry. This thoughtfully curated collection features a magnificent array of diamond, polki, and gemstone jewellery, each piece crafted to elevate your festive ensemble with sophistication and soul. From opulent statement necklaces to delicate earrings, charming bracelets, and artfully designed rings, every creation echoes the spirit of Diwali—celebratory, graceful, and radiant. The pieces are a seamless blend of traditional craftsmanship and modern design sensibilities, honouring the heritage of Indian jewellery while appealing to today’s refined aesthetic. Whether you are attending a sacred puja, a festive soirée, or an intimate gathering with loved ones, ‘Diwali Treasures 2025’ offers jewels that complement every moment of celebration. Imagine polki earrings that glisten under soft candlelight, or a diamond choker that catches every flicker of the flame — each piece designed not just to adorn, but to enchant. Known for its legacy of exceptional craftsmanship and design excellence, Madanji Meghraj Jewellers once again delivers artistry that transcends trends. This collection embodies not just the beauty of the festival, but the enduring charm of jewels that will be treasured for generations to come. This Diwali, let your celebration be adorned with brilliance that lingers long after the festivities fade. Discover the magic of ‘Diwali Treasures 2025’ — where every piece is a celebration in itself.
Punamchand Jewellers Unveils ‘The Radiance Edit’ for a Sparkling Diwali
Kolkata: Diwali is a festival that celebrates light, joy, and prosperity, making it the perfect occasion to indulge in timeless jewels that radiate brilliance. With a legacy spanning over six decades, Punamchand Jewellers presents “The Radiance Edit”, a festive curation that captures the spirit of togetherness while honouring the brand’s unmatched heritage of trust, craftsmanship, and innovation.
The collection is an opulent mix of sparkling EF colour diamonds, regal polki and jadau sets, and gemstone-encrusted creations featuring emeralds, rubies, and sapphires. Each piece is designed to reflect every facet of Diwali dressing—whether it’s dazzling diamond earrings for an elegant taash party look, bold Rajwada-inspired necklaces for the main Diwali day celebrations, or
statement gemstone rings that complete a cocktail evening ensemble. The Radiance Edit ensures there is a jewel for every moment, every gathering, and every expression of style this festive season.
Speaking about the collection, Yogesh Soni, Director of Punamchand Jewellers, shares, “At Punamchand, we believe jewellery is not just an adornment but a legacy—an heirloom of love and celebration. With ‘The Radiance Edit,’ we wanted to bring together creations that resonate with both tradition and today’s evolving style sensibilities. Every jewel has been crafted to not only complement festive looks but also to become a cherished part of Diwali memories for generations to come.”
✨Festive Offer: Celebrate Diwali with sparkle and savings! Enjoy 50% off on making charges from 9th to 19th October across all stores.
MAHABIR DANWAR JEWELLERS
Mahabir Danwar Jewellers Unveils ‘The Padmavati’ Collection This Diwali
This Diwali, as homes glow with lights and families come together to celebrate prosperity, joy, and new beginnings, Mahabir Danwar Jewellers introduces The Padmavati Collection—a tribute to timeless legacy, strength, and elegance. Inspired by the legendary Rani Padmavati, this luxurious line blends traditional Indian artistry with contemporary refinement, curated for women who carry their heritage with pride while embracing modern sophistication.
The Padmavati Collection is a dazzling symphony of diamonds, polki, kundan, and antique gold craftsmanship, designed to mirror the grandeur of India’s heritage while suiting modern festive lifestyles. The collection features opulent chokers, regal layered haars, statement earrings, cocktail rings, maang tikkas, and bangles, each intricately handcrafted to capture the sparkle of Diwali. Rich emeralds and rubies lend vibrant pops of colour, while polki and jadau sets exude an old-world charm. From glamorous diamond danglers for taash parties to traditional polki masterpieces for Diwali day poojas and gemstone-studded cocktail pieces for evening soirees, every jewel is thoughtfully designed to complement the many moods of the festive season.
Speaking about the collection, Vijay Soni, Director, Mahabir Danwar Jewellers, shares, “Diwali is about celebrating prosperity, heritage, and togetherness, and jewellery has always been at the heart of these traditions. With ‘The Padmavati Collection,’ we wanted to bring creations that resonate with our culture yet complement today’s festive lifestyles. Each piece is crafted to be more than adornment—it’s a legacy to treasure, an emotion to cherish, and a sparkle that completes every celebration.”
To add to the festive spirit, Mahabir Danwar Jewellers is offering up to 100% discount on the making of diamond jewellery, up to 50% discount on the making of gold jewellery, up to 50% discount on the making of diamond polki jewellery, up to 35% discount on the making of jadau and antique gold jewellery, and up to 20% discount on Italian design chains. In addition, every purchase comes with a lucky draw coupon for every ₹10,000 spent, making each purchase even more special and rewarding this festive season.
Shine Bright This Diwali with ‘Diwali Luxe 2025’ by Indian Gem & JewelleryCreation
Bring out the brilliance this festive season…
As the joyous spirit of Diwali fills the air, it brings with it a sense of renewal, celebration, and luminous beginnings. Known as the Festival of Lights, Diwali is a time to embrace the triumph of good over evil and to welcome the promise of a radiant year ahead. And what better way to mark this auspicious occasion than with jewellery that reflects the sparkle in your heart and the grandeur of the season? In celebration of this cherished time, Indian Gem & Jewellery Creation is proud to unveil its newest festive collection — ‘Diwali Luxe 2025’ — a thoughtfully curated array of timeless pieces designed to elevate your celebrations with grace, glamour, and meaning. Renowned for their exceptional craftsmanship and inspired design, Indian Gem & Jewellery Creation continues to capture the essence of heritage with a modern flair. The ‘Diwali Luxe 2025’ collection is no exception — a luminous showcase of diamond jewellery enhanced with vibrant gemstones, offering the perfect balance between tradition and contemporary elegance. From sleek diamond-studded earrings that echo minimalist sophistication, to intricately detailed necklaces, majestic bangles, and statement rings, each piece is created to complement the grandeur of the festive season. The collection speaks to women who appreciate jewellery that reflects their cultural roots while effortlessly blending into modern celebrations — whether it’s a traditional Diya Puja or a glamorous Taash party. Notably, this season’s favourites include vibrant gemstone accents, a celebration of colour and symbolism, as well as versatile statement earrings and refined bracelets—ideal for the style-conscious, modern woman. Whether you’re seeking to indulge in timeless heirlooms this Dhanteras, or looking to make a bold impression throughout your Diwali gatherings, ‘Diwali Luxe 2025’ offers a range of treasures to match every mood and moment. Join us in celebrating the essence of Diwali through jewels that dazzle, designs that endure, and craftsmanship that tells a story of light, legacy, and luxury. Indian Gem & Jewellery Creation invites you to discover a collection where each piece is more than an accessory—it’s an expression of celebration.
BHARTI BANGUR FINE JEWELS
DIAMONDS, POLKI & PRECIOUS STONES TAKE CENTERSTAGE IN THE DIWALI EDIT BY
BHARTI BANGUR- FINE JEWELS
Diwali, the festival of lights, is not just about lamps, sweets, and celebrations—it is about the women who make every home shine brighter. The unsung heroes who put their children, husbands, and parents first, and themselves last. They are the true Laxmis, bringing warmth, love, and light into the world around them. This Diwali, Bharti Bangur Fine Jewels pays tribute to these women with “The Diwali Edit”, a collection that celebrates their grace, resilience, and brilliance.
From the sparkle of natural diamonds to the rich hues of emeralds and rubies, and the regal charm of polki and jadau, The Diwali Edit is crafted for every moment of the season. Think dazzling diamond danglers to add glamour to taash parties, intricate jadau necklaces for the main Diwali day celebration, or elegant ruby and emerald cocktail rings that light up festive evenings. Designed to balance tradition with modern elegance, each piece is made to remind women that they too deserve to celebrate themselves.
Speaking about the collection, Bharti Bangur shares, “Women are the heart of every household and the true Laxmis of our lives. They give selflessly, putting their families first and themselves last. With ‘The Diwali Edit,’ I wanted to create jewellery that acknowledges their strength, honours their role as nurturers, and inspires them to embrace their own beauty and individuality. This Diwali, we invite women to pamper themselves—to shine as brightly as the lights they kindle in their homes.”
Adding to the celebrations, Bharti Bangur Fine Jewels is offering a flat 15% off on all jewellery pieces in store —Fine and Fashion—from 8th to 10th October 2025. A special three-day window to acknowledge and celebrate the women who make every Diwali truly Shubh, beautiful, and love-filled.
This Diwali, celebrate yourself—the goddess within—with jewels as radiant and timeless as your spirit.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.