JB Insights
Success is driven by delivering exceptional design,aspirational products, innovation, quality and service
Nirav Bhansali, CEO- Prism Jewellery, speaking to JewelBuzz, provides deep insights into the dynamics of the global and domestic diamond sector, the challenges, opportunities, consumer trends and the way ahead.
Give us a current overview of the diamond sector.
The diamond sector went through its toughest period last year. It was one of the biggest slowdowns that the industry has faced in many, many years. And that came on the back of a very robust post -COVID era of 2021 -2022. But last year was really difficult. But now we are at the bottom of the cycle in terms of demand as well as in terms of the pricing. Last two months have shown very good resilience, prices have firmed up. In fact, in certain areas, we are seeing shortages in categories like smalls and some even in bigger sizes and fancies in certain shapes., So, it looks like that we are now at the bottom and the things will improve from here on.
Comment on the Indian diamond industry scenario.
Indian diamantaires have consistently demonstrated remarkable resilience and innovation, enabling the country to dominate the global diamond trade. This success stems from their risk-taking abilities, cost efficiencies, innovative approaches, and extensive global outreach.
The Indian diamond industry continues to thrive, demonstrating resilience in the face of global trade complexities. While jewellery exports encounter challenges in certain markets due to varying import duties, the export of loose diamonds remains largely unaffected by such barriers.
As a raw material, loose diamonds face limited import duties in most countries. This favourable trade environment significantly boosts exports. The export of loose diamonds from India remains strong due to limited import duties in most countries.
What is the mantra for the diamond industry’s growth?
For consistent growth and sustainable growth in the diamond sector, I think there is only one way. We need to focus on unique designs and innovation. We need to make very aspirational products that can compete with other categories like travel, like electronics, phones, and bags, luxury products. So if our products, our marketing, and everything is very innovative world class, I think we have a great opportunity. This is the only way we can capture a bigger share of the consumers wallet.
With a renewed emphasis on design excellence and evolving consumer preferences, the Indian diamond industry is well-positioned for a strong recovery– in terms of export numbers as well as prices and inventory levels.
Comment on youth consumer segment driving demand for diamonds.
The diamond industry can look forward to sustained growth, driven by a strong demand from Gen Z and Millennial consumers. Jewellery consistently ranks among the top 2-3 aspirational items for these generations, with diamonds holding a prominent position.
Data from major markets like the USA and Europe corroborate this trend. Surveys consistently indicate that Gen Z and Millennial women, in particular, view diamond jewellery as a highly coveted possession. This generation, with their appreciation for luxury and self-expression, will continue to be a significant driver of diamond demand for many years to come.
This positive outlook reinforces the industry’s confidence in the enduring appeal of diamonds across generations.
The natural diamonds v/s LGD discussions and debates continue. Your take on this issue?
The rise of lab-grown diamonds has emerged as a significant force within the global jewellery market, prompting a shift in the industry landscape. While initially perceived as a threat, industry leaders are increasingly viewing lab-grown diamonds as a distinct market segment with immense growth potential. It is seen not as a challenge but an opportunity.
Lab-grown diamonds are not a fad; they are here to stay. they represent a significant opportunity, with the potential to surpass natural diamonds in terms of carat volume in the coming years.
The United States provides a compelling example of this trend, with lab-grown diamonds now accounting for over 50% of the jewellery market. Similar shifts are observed globally, suggesting that lab-grown diamonds will become a dominant force in the near future.
However, industry leaders emphasize that lab-grown diamonds should not be viewed as a threat to the natural diamond market. Both segments cater to distinct consumer aspirations and price points. Natural diamonds will continue to hold significant emotional value and appeal to a discerning clientele.
The Indian diamond industry is actively embracing this evolving landscape. We are not only polishing lab-grown diamonds but also actively contributing to their growth
Lab-grown diamonds are poised to become a dominant force in the global jewellery market.
The Indian diamond industry is actively embracing lab-grown diamonds as a new market segment. Both natural and lab-grown diamonds will coexist, catering to distinct consumer segments and price points. The Indian industry is well-positioned to capitalize on the growth of the lab-grown diamond market through its expertise in polishing and manufacturing.
How is technology, including AI and blockchain, transforming the Indian diamond industry?
The Indian diamond industry is at the forefront of technological innovation, leveraging blockchain and AI to revolutionize operations. Blockchain adoption has enabled end-to-end visibility into the diamond supply chain, enhancing transparency and efficiency. The industry is currently in the early stages of AI adoption (AI 1.0) but anticipates rapid advancements that will transform production, distribution, and consumer engagement.
To fully harness AI’s potential, industry leaders advocate significant investments in AI research and development, aiming to build an ecosystem that drives growth and innovation. With a proven track record in adopting new technologies, the industry is well-positioned to integrate advanced AI seamlessly, further strengthening its global competitiveness.
It is anticipated that AI will soon become an indispensable tool for all industry players, further enhancing efficiency, transparency, and overall competitiveness.
Comment on government’s support for the diamond sector
The Indian government has played a pivotal role in supporting the diamond industry, significantly contributing to its global dominance. Through close collaboration with organizations like the Gem and Jewellery Export Promotion Council (GJEPC) and other industry bodies, the government has consistently addressed the sector’s needs and swiftly resolved challenges.
The government is actively working to address the challenges faced by the jewellery sector through the negotiation of bilateral trade agreements, such as the Special Economic Partnership Agreements (SEPAs) and Free Trade Agreements (FTAs).
This proactive and supportive approach has empowered the Indian diamond industry to overcome obstacles and maintain its market leadership worldwide. Industry leaders have expressed gratitude for the government’s commitment to fostering growth and innovation within the sector
Comment on ESG, social responsibility in the Indian diamond sector
The diamond sector, especially in India, is very, very conscious towards ESG. They are very strong on environment, social governance. They look after the people, they look after the community, society. Also, charity and philanthropy is very much on the agenda.
Indian diamantaires are at the forefront of social responsibility, actively contributing to charitable causes and embracing sustainability. Major industry players, including leading site holders, are transitioning their operations into zero-carbon and green units by leveraging renewable energy from non-conventional sources.
GJEPC is championing this transformation through its “One Earth” initiative, which promotes environmental awareness across the entire gems and jewellery sector—from large retailers to small-scale manufacturers.
What’s the strategy for growth at Prism Jewellery?
At Prism, we prioritize exceptional design and uncompromising quality, placing both at the core of our mission. Our commitment to creating distinct, innovative, and aspirational products is fuelled by cutting-edge technology and a relentless focus on delivering superior quality and service to our customers worldwide. We envision a bright future for Prism and the Indian diamond sector in the years ahead.
Whether natural or lab-grown, success in this industry ultimately hinges on delivering exceptional design, innovation, quality, and service. With this focus, Prism is well-positioned to capture a significant share of this thriving market, driving growth and success in the decade ahead.
What is in store for the diamond sector and the GJ industry? Provide us an outlook for the diamond sector.
The Indian market is a driving force in this category, with gems and jewellery contributing 10% to India’s GDP and growing at an annual rate of 10%. This robust momentum is expected to sustain for years to come, supported by the rapid opening of new stores and growing investor confidence. Successful IPOs and significant interest from private equity firms underline the sector’s vitality. Easy access to capital, coupled with innovation and consumers’ enduring preference for jewellery, makes this a golden period for the industry.
Across the broader gems and jewellery sector—including gold, silver, diamond-studded, and lab-grown categories—every segment holds immense potential and growth opportunities in the Indian market. Globally, while the growth pace is more modest, markets like the U.S. continue to expand steadily by 2-3% annually on a large base. This global demand highlights the enduring appeal of jewellery, even in a crowded luxury landscape.
Experts anticipate a robust year ahead, marked by higher export numbers, improved prices, and better inventory management, reinforcing India’s leadership in the global diamond sector.
JB Insights
10th edition of IIBS puts the spotlight on trends, policies, and innovations in the bullion and jewellery markets
Platform for key stakeholders, including refiners, jewellers, traders, policymakers, and financial institutions to deliberate key issues
The 10th edition of India International Bullion Summit (IIBS-10) organized by India Bullion & Jewellers Association’s (IBJA) was held in Mumbai on 7th & 8th March, 2025. More than 800 bullion dealers and jewellers attended this event.IIBS provided a platform for key stakeholders, including refiners, jewellers, traders, policymakers, and financial institutions to deliberate.
IIBS was formally unveiled by Dr. Hasmukh Adhia – IAS (Retd.) – Chairman, GIFT City in the presence of Guests of Honour Pradeep Ramakrishnan – Executive Director – International Financial Services Centres Authority (IFSCA), Prithviraj Kothari – National President – India Bullion and Jewellers Association Ltd (IBJA), David Tait – Chief Executive Officer – World Gold Council, Shivanshu Mehta – SVP & Head-Bullion, MCX Director, IIBX IFSCÂ LTD, Rajesh Rokade – Chairman – All India Gem and Jewellery Domestic Council (GJC), Samit Guha – Chief Financial and Technology Officer – MMTC – PAMP India Private Limited
Dr. Hasmukh Adhia, IAS (Retd.)- Chairman, GIFT City said, “Don’t be complacent about the US tariff as the collateral damage will happen to India, but we have to watch out how industrial trade will shape and we hope that the outcome of US tariff will be good on India. I believe the Indian economy is doing well but India needs formalization of gold and we would like to address any concerns of the bullion Industry. I wish IBJA a grand success. Thank you for organizing this knowledgeable summit and inviting me to be a part of it.”
Prithviraj Kothari, National President, IBJA speaking at 10th IIBS said, “Bullion and Jewellery plays a great role in boosting the economy and it will continue to in future. Also, Gold and Silver has been in the limelight for the past five years and will continue further. IBJA has been active to support industry and to help grow the jewellery industry, we make sure that Gold Monetization Scheme is more accessible to SME Jewellers and IBJA is committed to maintain transparency in the Gold and Bullion Industry. I welcome everyone on behalf of IBJA to take advantage of this summit and thank you for the overwhelming response.”
The panel discussion included topics like Silver Industry Growth – Challenges And Opportunity, India’s Golden Ambition For Jewellery Market, Bringing Artisan In Main Stream, Leadership in Retail Jewellery Business, Is FTA & CEPA Distorting Market, Vision 2047 For Gold Industry by World Gold Council, Cyber Fraud in Gems & Jewellery Sector, Generating Funds For Gold Industry, Hedging Tool For Jewellers In Volatile Market, Bullion Hallmarking – A Way Forward, Opportunity at IIBX, Consumer Insights: The Role of Gold Jewellery, Gold Outlook and Regulation Governing Bullion And Jewellery Market was also discussed.
Speakers for the conference included eminent personalities like Sachin Jain – World Gold Council, Sudheesh Nambiath – DMCC, Prof. Sundaravalli Narayanaswami – India Gold Policy Centre (IGPC), Harish Pawani – Bin Sabt Jewellery LLC, Dubai, Dr. Saurabh Gadgil – PNG Jewellers, PR Somasundaram – Industry Alumnus, D. K. Surana – Intensive Fiscal Services Private Limited, Ashok Gautam – India International Bullion Exchange IFSC Ltd (IIBX), Avinash Pahuja,- ORO Precious Metals Pvt. Ltd., Varghese Alukkas -Jos Alukkas, Ba.Ramesh – Thangamayil Jewellery Limited.
The most interesting discussion was in respect of the Regulation Governing Bullion and Jewellery Market looks at the gold industry. Sachin Jain – Regional CEO, India of World Gold Council explained about the Vision 2047 For Gold Industry.Shivanshu Mehta – SVP & Head-Bullion- Multi Commodity Exchange of India Limited (MCX), Director, IIBX IFSC LTD explained Hedging Tool for Jewellers in Volatile Market.
Elwin Jose – Head – Product Development, Strategy and Services – National Stock Exchange of India Ltd (NSE) explained the Pathway for Price Risk Management: Integration Bullion Spot & Derivatives Market. Ashok Gautam – MD & CEO- India International Bullion Exchange IFSC Ltd (IIBX) and Ajit Mauskar – Director, Market Infrastructure India and Middle East – World Gold Council explained the opportunity at IIBX. Kavita Chacko – Research Head, India- World Gold Council explained Consumer Insights: The Role of Gold Jewellery. Prithviraj Kothari- National President -India Bullion and Jewellers Association Ltd. Stated that IBJA will continue to work for the benefit of industry bringing transparency to the entire trade.
IBJA has also launched initiatives such as the “IBJA Verified Tag” for Platinum Members to ensure their online accounts represent legitimate and authentic businesses or brands. IBJA is also working on a jewellers awareness campaign in the entire country by educating the jewellers through various webinar and seminar. IBJA will soon be launching an innovative programme to boost the skills of karigars. IBJA is also setting up a world class bullion refinery at Gift City, Gujrat. IBJA is also honouring jewellers for their CSR activity.
The event was also followed by The India Bullion and Jewellers Association (IBJA) awards recognizing excellence in the jewelry and bullion industries.
JB Insights
VICENZAORO JANUARY 2025 confirms its success as leading international business and networking platform
The show saw 1,300 brands, increase in international attendance and buyers from 145 countries
Vicenzaoro January 2025, the event of reference for the global jewellery industry and the starting point of the sector’s global calendar. The edition not only confirmed last year’s exceptional numbers, it also touched the international dimension record: in fact, foreign visitation – greater than that of Italians – reached the extraordinary participation number of 145 countries from all over the world , with Turkey, the United States, Germany, Spain and Greece in the lead and interesting increases in countries such as North Korea and Australia.
“We have won the internationality challenge,” commented Corrado Peraboni, CEO of Italian ExhibitionGroup, in regard to Vicenzaoro January 2025. “Several years ago, we decided to develop our leading products abroad. A successful strategy that has decisively increased foreign visitation at our most important events in Italy.”
Matteo Farsura, head of IEG’s gold and jewellery division, underlined: “With 1,300 brands and the involvement of the entire jewellery supply chain, from technologies to haute joaillerie, Vicenzaoro confirms its position as a global platform of reference, favouring dialogue among the different segments to meet the needs of the various markets.
US retailers were out in force at the Italian Exhibition Group (IEG) event staged in the Vicenza show. In attendance were buyers from leading companies, such as Macy’s, Neiman Marcus, Saks Off 5th, Ben Bridge Jeweler, Diane Glynn Jewelry, and Manfredi Jewels.
“Vicenzaoro was a fruitful experience where I filled some orders and discovered unique, well-crafted jewelry,” Lisa Vinicur of Pennsylvania-based Diane Glynn Jewelry told Rapaport News. “I specifically sought important pieces like bangles, earrings, necklaces, and rings that are only available in Vicenza, and I’m pleased to say I found them.”
“Although the venue had construction happening, [the organizers] increased the signage to make the show easy to navigate,” said Nina Bruno of Macy’s, based in New York. “We are always shopping for new inspiration in chains. We were pleased to see fresh manipulations in chains and innovative diamond cutting.”
Laura Barringer, Seattle-based senior buyer at Ben Bridge Jeweler, said the brand refilled all of its core selections and resourced and created a new collection it hoped to launch this spring. Managing partner of New York-based Manfredi Jewels Bianca Chiappelloni explained that part of the show’s draw is the ability to access Italian companies in one place. “It’s been beneficial for us to visit with so many of our Italian brands, in most cases seeing a much more complete and fuller showcase of their offerings than we see at some of the shows in the US,” she said
Vicenzaoro was held in conjunction with T.Gold, which showcased the excellence of the sector’s technologies (a T.Gold that, thanks to the Expo Centre’s expansion, will be staged inside the Vicenzaoro areas as of the second half of 2026), and VO Vintage, the fine vintage watch show, and the collaboration with Vicenza Municipality at VIOFF, the experiential off-show event that involved guests from all over the world.
A “rhythm” of business and innovation that never stopsbut continues for twelve months a year in a unicum of Italian Exhibition Group appointments and jewellery & fashion projects all over the world. IEG’s agenda will see OROAREZZO in May, SIJE in Singapore in July, Vicenzaoro September at the end of the summer (and the return of VO’Clock Privé) preceded by the new Vicenza Symposium, the Valenza Jem Forum in October, JGTD Dubai in November, and the Italian Jewellery Summit in Arezzo in December.
By Invitation
Diamonds Reimagined: The Rise of Lab-Grown Elegance
By Akash Talesara
President : Sky Gold ltd.
Celebrity Endorsements of LGDs
Celebrity endorsements are pivotal in transforming ethical luxury from an idealistic concept to a mainstream trend. When well-known figures embrace lab-grown diamonds, they redefine luxury by blending style with responsibility. These endorsements break the notion that luxury is only about exclusivity and excess, shifting the narrative to one where ethics and beauty coexist. As consumers increasingly prioritize sustainability, celebrities make it easier for them to align their values with their purchases, normalizing lab-grown diamonds as the future of luxury. This shift is not just a trend—it’s a cultural movement led by those who hold significant influence.
Global jewellery brands leveraging celebrity stardom
Global jewellery brands are tapping into the power of celebrity to position lab-grown diamonds as the next big thing in luxury. Celebrities bring visibility, credibility, and aspirational value to these diamonds, helping brands reframe them as a symbol of modern luxury. Through collaborations and campaigns featuring stars, jewellery brands communicate that lab-grown diamonds are not only ethically sound but also high-end and exclusive. These celebrity endorsements connect luxury with conscious consumption, shifting consumer perceptions and setting a new standard in the luxury market. This strategic use of star power helps lab-grown diamonds carve a niche as the future of sustainable luxury.
Celebrity collaborations driving the popularity of LGDs
Celebrity collaborations are a game-changer in how lab-grown diamonds are perceived. When icons align themselves with these diamonds, they make the concept of sustainable luxury not just appealing but aspirational. Through their influence, celebrities turn lab-grown diamonds into a desirable, high-status item, making them relatable for the general public. By wearing and endorsing these sustainable gems, they make them accessible to a broader range of consumers. These partnerships not only elevate the diamonds’ appeal but also serve as a bridge between high-end luxury and everyday luxury, making it more attainable for a global audience.
Millennials and Gen Z driving the shift toward LGDs
The jewellery market is shifting gears, embracing sustainability, ethical practices, and personalized designs like never before. Millennials and Gen Z are leading the charge in the lab-grown diamond movement. These diamonds are made with minimal environmental impact, offering a more eco-friendly and responsible choice. It’s not just about the sparkle, it’s about supporting brands that stand for authenticity and integrity. This change is reshaping the jewellery industry, blending craftsmanship with conscience and redefining luxury as a perfect balance of elegance and ethics.
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