New Premises
Kicky & Perky Opens Its First Official Store At DLF Midtown Plaza, Marking A New Chapter In Its Retail Journey
The New Delhi Store Marks A Key Retail Milestone For The Contemporary Fine Jewellery Brand As It Expands Its Physical Presence
Contemporary fine jewellery brand Kicky & Perky has opened its first official store at DLF Midtown Plaza, Moti Nagar, New Delhi, marking the beginning of a new chapter in the brand’s retail journey. The store was inaugurated with a ribbon-cutting ceremony by Aditi Khandelwal, Founder of Kicky & Perky, and Rita Gangwani, Celebrity Pageant Coach. Founded by sisters Aditi Khandelwal and Sanya Khandelwal in 2022, the brand has built its identity around design-led 925 sterling silver jewellery that brings together artistic expression, craftsmanship and contemporary styling. The new store offers customers a dedicated space to explore the collections in person and experience the thought and creativity behind the designs.
Kicky & Perky’s collections draw inspiration from art, Indian culture, architecture, mythology, nature and personal expression, translating these influences into jewellery designed for everyday wear as well as special occasions. Crafted in 925 sterling silver, the collections feature moissanites and precious and semi-precious stones, bringing together distinctive designs and wearable forms. With its range spanning everyday essentials, statement pieces, occasion jewellery and men’s jewellery, the brand aims to offer designs that reflect individual style while remaining rooted in artistic storytelling.
The opening marks an important milestone in Kicky & Perky’s retail journey, allowing the brand to build on its existing presence through kiosks while offering customers a more immersive way to engage with its collections. The store is designed to bring customers closer to the brand’s jewellery, allowing them to discover the details, materials and inspirations behind the designs while experiencing the brand beyond the digital space.
Commenting on the store opening, Aditi Khandelwal, Founder, Kicky & Perky, said:
“Opening our first official store is an important milestone for us, because it allows customers to experience Kicky & Perky beyond the digital space. We have always approached jewellery as a form of individual expression, where art, culture and craftsmanship come together in designs made for modern life. Our kiosks have helped us connect with customers, and this store gives that relationship a more personal dimension. As we grow, our focus remains on building a distinctive design-led brand and creating experiences that make our customers feel connected to the stories behind our pieces.”
Looking ahead, Kicky & Perky plans to open more stores as it continues to expand its retail presence and bring its design-led jewellery collections to a wider audience.
GlamBuzz
Aisshpra Gems & Jewels Opens Four Stores in One Day, Takes Network to 20; Targets 30 Stores by March 2028
Four franchise showrooms add approximately 12,000 sq. ft. of retail space, taking the brand’s total retail footprint beyond 90,000 sq. ft.; Bettiah marks its entry into Bihar.
Aisshpra Gems & Jewels, the jewellery retail brand established in Gorakhpur in 1940, today announced the simultaneous opening of four showrooms in Bahraich, Bettiah, Lucknow and Mirzapur. The milestone takes its operational network from 16 to 20 stores in a single day, with three more stores under construction and a target of 30 operational stores by March 2028.
Each new franchise-operated showroom measures approximately 3,000 sq. ft. Together, the openings add around 12,000 sq. ft. of retail space and take the brand’s overall retail footprint to more than 90,000 sq. ft. The Bettiah opening is Aisshpra’s first in Bihar, where Siwan and Gopalganj are also in its expansion pipeline. The Lucknow launch marks its third showroom in the city.
Jewel Story takes centre stage across all four stores
All four showrooms feature a dedicated store-in-store presence for Jewel Story, Aisshpra’s lifestyle jewellery brand. Designed for teenagers, young adults and customers up to around 40 years of age, Jewel Story focuses on lightweight, wearable, modern jewellery across 9KT to 22KT gold purity. The concept seeks to make jewellery relevant to everyday personal style, alongside Aisshpra’s traditional, bridal and occasion-wear collections.
Leadership on expansion and legacy
Atul Saraf, Director, Aisshpra Gems & Jewels
“Since 1940, our most important achievement has been the trust we have earned across generations. Opening four stores together is a proud milestone, and every new showroom brings the responsibility of preserving that trust.”
Anoop Saraf, Director, Aisshpra Gems & Jewels
“As we enter new markets, Trust, Integrity and Ethics remain our guiding principles. We want customers in every city to experience the same transparency, quality and care that have defined Aisshpra for decades.”
Vaibhav Saraf, Director, Aisshpra Gems & Jewels
“Moving from 16 to 20 stores in one day is a major jump in our network. Our footprint now exceeds 90,000 sq. ft., three additional stores are under construction, and we are working towards 30 stores by March 2028. Bettiah opens the door to Bihar, while our third Lucknow showroom deepens our presence in a key market.”
Saumitra Saraf, Director, Aisshpra Gems & Jewels
“Younger customers increasingly want jewellery that feels contemporary, versatile and easy to wear. Jewel Story brings that proposition to every new showroom, with modern designs spanning 9KT to 22KT.”
Inauguration celebrations and opening offers
The celebrations featured Mouni Roy in Lucknow, Adah Sharma in Bahraich and Ayesha Khan in Mirzapur. The Bettiah inauguration took place in the presence of local dignitaries.
Customers can avail inaugural offers of up to 30% off gold jewellery making charges and diamond value, subject to applicable terms and conditions. Offer validity is to be confirmed.
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