National News
SRK Becomes First Company in the World to Craft Carbon-Negative Natural Diamonds
In a proud moment for India and the global diamond industry, Shree Ramkrishna Exports (SRK) has achieved a historic breakthrough again in sustainability practices by becoming the first company in the world to craft natural diamonds with a negative carbon footprint. This milestone, announced aligns strongly with India’s climate goals and reflects the nation’s rising leadership in the sustainable development.
SRK’s diamond crafting process now removes more carbon than it emits. The company reports a verified product carbon footprint of (negative)–0.239 kg CO₂e per carat of polished diamond and an overall organisational carbon footprint of (negative)–893 metric tons CO₂e. These numbers are not just estimates but are independently verified by Deutsch Quality Systems (India) Pvt. Ltd. under globally accepted frameworks including ISO 14064-1:2018, ISO 14067:2018, ISO 14068-1:2023, and the GHG Protocol.
SRK has been actively contributing to 14 out of the 17 United Nations (UN) Sustainable Development Goals (DDG), making it one of the most sustainability-aligned companies in India’s manufacturing sector. From clean energy adoption to water conservation, waste recycling to responsible consumption, SRK’s efforts reflect how Indian industry can balance growth with environmental stewardship.
The company is on the verge of releasing the second edition of its “Pure Impact Report”, a transparent and visually engaging publication that shares its journey towards sustainability. The report outlines the company’s initiatives in solar-powered operations, net-zero energy and emission buildings, ethical sourcing practices and future-ready water and waste management systems.
At a time when India is actively advancing its GHG emissions reduction roadmap as per the Gazette notifications of 2025, SRK has gone a step ahead by becoming climate-positive. This achievement complements the broader national vision of “Lifestyle for Environment” (LiFE) and the principles of circular economy being promoted across industries.
As of this year, India has entered the Top 100 countries in the Global Sustainable Development Goals (SDG) Index for the first time. SRK’s achievement stands as a shining example of how Indian enterprises can directly contribute to these global goals while maintaining their excellence in manufacturing and innovation.
Shreyans Dholakia, Entrepreneur & Brand Custodian at SRK says, “For us, true luxury goes beyond brilliance, it lies in impact. We are proud to show that even in industries like natural diamonds, sustainability is not a dream but a reality. This is not just our milestone, it is India’s milestone too.”
As India continues to rise as a responsible global leader, companies like SRK brings pride to the nation and encourages industries across the board to innovate for a greener tomorrow. This success is not just about luxury, it is about leadership, purpose, and progress.
National News
Gold Exchange Schemes See Surge In Demand
Nearly 25% Of All Jewelry Buyers Now Opt For Exchange Programs Instead Of Outright Cash Purchases
In 2026, India’s retail gold sector is witnessing a significant paradigm shift. Driven by a combination of macroeconomic factors and strategic government appeals, gold exchange schemes have emerged as a dominant trend. Nearly 25% of all jewelry buyers now opt for exchange programs instead of outright cash purchases, marking a substantial increase from previous years.
Key Drivers of the Exchange Trend
1. Record-High Gold Prices
The primary economic catalyst for this shift is the unprecedented surge in gold prices. As fresh gold becomes increasingly expensive, consumers are unlocking the value stored in their existing assets rather than stretching their liquid capital to make new purchases.
2. Government Advocacy and Import Reduction
The trend is heavily backed by national policy interests. Prime Minister Narendra Modi has actively appealed to the public to utilize old jewelry for new purchases rather than buying fresh gold. The strategic goal behind this initiative is to curb India’s massive gold imports, thereby strengthening the current account deficit and stabilizing the national economy.
3. Aggressive Jeweler Incentives
Jewelers have rapidly adapted to consumer demand and government alignment by lowering the barriers to entry for exchanges.
Two major policy shifts are driving this retail adoption:
- Zero-Deduction Exchange Schemes: Traditional penalties and melting losses that previously deterred consumers from exchanging gold are being eliminated.
- Relaxed Documentation & Purity Standards: Retailers are now accepting old gold sourced from any jeweler starting at a purity level as low as 9KT, even without original purchase bills.
Market Implications
The 25% Threshold: The fact that a quarter of all jewelry buyers are now choosing exchange programs signifies that gold recycling is no longer a niche or distress-driven activity; it has entered the mainstream consumer behavior matrix.
- For Consumers: This shift provides a highly liquid, cost-effective way to upgrade designs and maintain asset value without facing heavy financial hits or bureaucratic hurdles (like tracking down decades-old receipts).
- For the Economy: By circulating existing domestic gold back into the supply chain, India reduces its reliance on international bullion markets, directly answering the government’s call for macroeconomic resilience.
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