National News
SRK Becomes First Company in the World to Craft Carbon-Negative Natural Diamonds
In a proud moment for India and the global diamond industry, Shree Ramkrishna Exports (SRK) has achieved a historic breakthrough again in sustainability practices by becoming the first company in the world to craft natural diamonds with a negative carbon footprint. This milestone, announced aligns strongly with India’s climate goals and reflects the nation’s rising leadership in the sustainable development.
SRK’s diamond crafting process now removes more carbon than it emits. The company reports a verified product carbon footprint of (negative)–0.239 kg CO₂e per carat of polished diamond and an overall organisational carbon footprint of (negative)–893 metric tons CO₂e. These numbers are not just estimates but are independently verified by Deutsch Quality Systems (India) Pvt. Ltd. under globally accepted frameworks including ISO 14064-1:2018, ISO 14067:2018, ISO 14068-1:2023, and the GHG Protocol.
SRK has been actively contributing to 14 out of the 17 United Nations (UN) Sustainable Development Goals (DDG), making it one of the most sustainability-aligned companies in India’s manufacturing sector. From clean energy adoption to water conservation, waste recycling to responsible consumption, SRK’s efforts reflect how Indian industry can balance growth with environmental stewardship.
The company is on the verge of releasing the second edition of its “Pure Impact Report”, a transparent and visually engaging publication that shares its journey towards sustainability. The report outlines the company’s initiatives in solar-powered operations, net-zero energy and emission buildings, ethical sourcing practices and future-ready water and waste management systems.
At a time when India is actively advancing its GHG emissions reduction roadmap as per the Gazette notifications of 2025, SRK has gone a step ahead by becoming climate-positive. This achievement complements the broader national vision of “Lifestyle for Environment” (LiFE) and the principles of circular economy being promoted across industries.
As of this year, India has entered the Top 100 countries in the Global Sustainable Development Goals (SDG) Index for the first time. SRK’s achievement stands as a shining example of how Indian enterprises can directly contribute to these global goals while maintaining their excellence in manufacturing and innovation.

Shreyans Dholakia, Entrepreneur & Brand Custodian at SRK says, “For us, true luxury goes beyond brilliance, it lies in impact. We are proud to show that even in industries like natural diamonds, sustainability is not a dream but a reality. This is not just our milestone, it is India’s milestone too.”
As India continues to rise as a responsible global leader, companies like SRK brings pride to the nation and encourages industries across the board to innovate for a greener tomorrow. This success is not just about luxury, it is about leadership, purpose, and progress.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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