JB Insights
SILVER SHOW OF INDIA – Delhi 1st Edition Silver dazzles in Delhi
The national capital shimmered in silver! We are talking of SILVER SHOW OF INDIA – Delhi 1st Edition, held at the magnificent Yashobhoomi IICC. Once again SSI proved to be an agent of transformation for the silver industry. The show featured 139 exhibitors spread across 380 booths. SSI saw a footfall of 8700 trade visitors and business of around 300 tonnes of silver being transacted.



Kangana Ranaut, Member of Parliament- Mandi, Himachal Pradesh and a powerhouse of Indian cinema inaugurated the Silver Show of India, Delhi 1st Edition. Present at the inauguration were Guests of Honour Shri T A Sharavana, MLC-Govt of Karnataka, Kirit Bhansali, Vice Chairman, GJEPC and Rajiv Jain, Hon Secretary, JJS, Former Chairman -GJEPC together with Prithviraj Kothari, National President -IBJA, Dr Chetan Kumar Mehta, President, Jewellery Division India- IBJA and Chairman, SSI Organizing Committee, Anurag Rastogi, Head-North India, IBJA Surendra Mehta, National Secretary, IBJA, Sreekanth Urs, MD-GES India Inc and other dignitaries from the GJ industry.
A radiant Kangana Ranaut beamed as she spoke of what she saw at SSI; “I am dazzled at jewellery on at SSI- the elegance, the designs, the variety. I could spend the whole day at SSI.”Speaking of Indian jewellery she said, “Across the ages India has informed and taught the world about precious metals and stones, craftsmanship in jewellery design and adornment. I appeal to all members of the GJ trade and industry to take Indian jewellery to all corners of the globe and showcase its exquisite elegance.”



The scale and importance of SSI was put in perspective by Dr Chetan Kumar Mehta, Chairman SSI, President- Jewellery Division India- IBJA, President –JAB, when he said “A new beginning has started well”.
Sreekanth Urs, MD-GES India Inc, said, “SSI is going to be an annual future in Delhi for all the coming years”.
SSI showcased over 3 lakh designs of silver jewellery designs by 139 exhibitors—across jewellery, artefacts, intricately designed home decor, finely crafted cutlery, and much more. Trade visitors from across India including attended SSI. The variety, innovation and the vast range of product segments and price points makes SSI a must-visit for the silver trade and industry.





SSI has been instrumental in providing respect and recognition to the silver and articles/artefacts segment. It provides a vision to the industry on the tremendous potential of silver. SSI showcases the strength of the industry by bringing such a large number of exhibitors together. As we have always maintained, SSI has truly put SILVER in the SPOTLIGHT!








JB Insights
SILVER SHOW OF INDIA: A Revolutionary Platform Empowering India’s Silver Manufacturing and Retail Ecosystem
Historically, India’s silver jewellery manufacturers operated on the periphery of the major trade exhibition circuit. Despite their rich craftsmanship, they lacked a dedicated, high-profile national stage. To bridge this gap, GES India Incorporated launched the Silver Show of India (SSI) in June 2022. Designed as a structured response to a long-standing industry demand, SSI has rapidly evolved from a foundational spark into one of the country’s most consequential specialized jewellery trade exhibitions.



From Regional Roots to a Pan-India Powerhouse
The trajectory of SSI reflects a story of deliberate, strategic scaling:
- The Bangalore Beginnings : The inaugural show drew 74 participants, a number that nearly doubled to 133 by the second edition in December 2022, signaling growing trade acceptance.
- The Mumbai Strategic Pivot : Moving the exhibition to the premium Jio World Convention Centre in Mumbai was a deliberate move to elevate silver to the same status as fine gold and diamond jewellery. The June 2023 edition validated this choice, drawing 173 companies, 435 stalls, and a record 10,800 trade visitors, transforming SSI into a truly pan-India platform.
- SSI Mumbai 4th Edition at JWCC features over 495 exhibiting companies across 1400 stalls, spanning 150,000 sq ft.
Institutional Backing and Strategic Alliances
SSI’s industry credibility is heavily reinforced by partnerships with premier trade bodies. The IBJA has been a steadfast national partner in elevating the Mumbai show’s stature. Crucially, SSI has secured the formal alignment of major trade associations from Agra , Rajkot and major silver hubs—bringing invaluable community networks, authenticity, and trade clout to the platform.
Extensive Marketing and Global Footprint
The organizers executed an aggressive, door-to-door outreach campaign encompassing over 500 districts across India, targeting markets frequently overlooked by larger trade bodies. This is supported by deep digital engagement across LinkedIn, WhatsApp, and specialized trade networks. Internationally, the show is drawing buyers from Nepal, Malaysia, Thailand, and the USA. To cater to a premium audience, the organizers have integrated a curated buyer-engagement model, hosting buyers with 1,000 room nights at luxury hotels like Sofitel and Trident.
Market Impact and Future Outlook
The success of SSI correlates directly with a measurable revitalization of the silver sector:
- Logistics partners report a massive 300% increase in the volume of silver goods transported over the past two years.
- Corporate retail groups are actively expanding their dedicated silver floor space, with a Southeast-based corporate establishing exclusive silver showrooms.
- High-end designs typically reserved for gold and diamonds are increasingly being reinterpreted in silver.
Looking ahead, SSI is implementing a robust three-city architecture: Mumbai will anchor the pan-India edition, Bangalore will serve the South Indian market, and a new Delhi edition will capture the North Indian market.
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