JB Insights
SILVER SHOW OF INDIA – Delhi 1st Edition Silver dazzles in Delhi
The national capital shimmered in silver! We are talking of SILVER SHOW OF INDIA – Delhi 1st Edition, held at the magnificent Yashobhoomi IICC. Once again SSI proved to be an agent of transformation for the silver industry. The show featured 139 exhibitors spread across 380 booths. SSI saw a footfall of 8700 trade visitors and business of around 300 tonnes of silver being transacted.
Kangana Ranaut, Member of Parliament- Mandi, Himachal Pradesh and a powerhouse of Indian cinema inaugurated the Silver Show of India, Delhi 1st Edition. Present at the inauguration were Guests of Honour Shri T A Sharavana, MLC-Govt of Karnataka, Kirit Bhansali, Vice Chairman, GJEPC and Rajiv Jain, Hon Secretary, JJS, Former Chairman -GJEPC together with Prithviraj Kothari, National President -IBJA, Dr Chetan Kumar Mehta, President, Jewellery Division India- IBJA and Chairman, SSI Organizing Committee, Anurag Rastogi, Head-North India, IBJA Surendra Mehta, National Secretary, IBJA, Sreekanth Urs, MD-GES India Inc and other dignitaries from the GJ industry.
A radiant Kangana Ranaut beamed as she spoke of what she saw at SSI; “I am dazzled at jewellery on at SSI- the elegance, the designs, the variety. I could spend the whole day at SSI.”Speaking of Indian jewellery she said, “Across the ages India has informed and taught the world about precious metals and stones, craftsmanship in jewellery design and adornment. I appeal to all members of the GJ trade and industry to take Indian jewellery to all corners of the globe and showcase its exquisite elegance.”
The scale and importance of SSI was put in perspective by Dr Chetan Kumar Mehta, Chairman SSI, President- Jewellery Division India- IBJA, President –JAB, when he said “A new beginning has started well”.
Sreekanth Urs, MD-GES India Inc, said, “SSI is going to be an annual future in Delhi for all the coming years”.
SSI showcased over 3 lakh designs of silver jewellery designs by 139 exhibitors—across jewellery, artefacts, intricately designed home decor, finely crafted cutlery, and much more. Trade visitors from across India including attended SSI. The variety, innovation and the vast range of product segments and price points makes SSI a must-visit for the silver trade and industry.
SSI has been instrumental in providing respect and recognition to the silver and articles/artefacts segment. It provides a vision to the industry on the tremendous potential of silver. SSI showcases the strength of the industry by bringing such a large number of exhibitors together. As we have always maintained, SSI has truly put SILVER in the SPOTLIGHT!
JB Insights
Dhanteras 2026: Strong Footfalls, Value-Led Growth Across India’s Jewellery Trade
Dhanteras 2026 opened on a confident note for India’s jewellery industry. Retailers and industry bodies report higher footfalls, double-digit value growth and a visible shift in what customers are buying. Volumes, however, are largely flat, and the growth is being carried by price.
Market Size and Growth
The Gem & Jewellery Council (GJC) estimates India’s Dhanteras gold business at roughly ₹60,000 crore on preliminary assessment. Rajesh Rokde, Chairman, GJC, says value growth is expected at 15–20% over last year, with volumes “almost at the same level.” He calls it “a very encouraging start for the jewellery industry.”
Retailers are reporting stronger numbers. Suvankar Sen, MD & CEO, Senco Gold Ltd, reports sales value up over 25% year on year, with higher store footfalls. Dr. Saurabh Gadgil, CMD, PNG Jewellers, says industry indications point to 25–30% incremental performance. He attributes this to easing prices, strong pre-Dhanteras bookings and a long Diwali weekend. Jignesh Mehta, Founder & MD, Divine Solitaires, reports 30% growth in festive sales.
What Customers Are Buying
- Gold: Sachin Jain, Regional CEO India, World Gold Council, notes strong walk-ins across retail markets. Buyers are choosing jewellery, coins, bars, ETFs and digital gold. He says the recent price moderation has given buyers relief.
- Diamonds: Senco Gold’s Sen says diamond jewellery sales “have grown impressively.” Divine Solitaires’ Mehta points to rising interest in natural diamond solitaires for gifting, milestones and self-purchase, led by smaller solitaires and lightweight pieces.
- Silver and multi-metal: Ansh Anand, CEO, Punjab Jewels, reports strong interest across gold, diamond, platinum and silver. PNG’s Gadgil adds that silver jewellery and articles are in high demand.
- Men’s jewellery: Sen flags growing interest, with Senco’s Aham line catering to men who see jewellery as personal style.
Key Trends
1. Lighter, everyday designs are gaining. Sen sees growing interest in lighter, more versatile designs alongside traditional gold and coins. Jayantilal Challani, Chairman, Challani Group of Companies, observes a visible shift from heavy traditional jewellery to everyday elegance.
2. Value-conscious, disciplined buying. Challani describes buyer mood as “calculated optimism and value-driven purchasing,” with high gold rates prompting disciplined shopping. Punjab Jewels’ Anand says customers are prioritising design, craftsmanship and quality alongside investment value, and festive enthusiasm has held despite elevated metal prices.
3. Trust and transparency matter more. Divine Solitaires’ Mehta says consumers place greater emphasis on transparency, authenticity and quality assurance. He cites the company’s 123-parameter Quality Guarantee and standardised pricing as the response.
4. Old gold exchange is a growth lever. PNG’s Gadgil says exchange is playing a big role, including in tier 2 and tier 3 cities.
5. Weddings and savings-led purchases. Sen reports strong participation from wedding customers and from families buying jewellery as savings.
Outlook
Sentiment is positive heading into Diwali and the wedding season. The WGC’s Jain says the day’s response “offers an encouraging outlook for the year end.” Gadgil notes that sales usually pick up in the second half of Dhanteras, so early figures may understate the final tally. Challani adds that grassroots spirit remains intact, which gives hope to jewellers who sell big and heavy pieces.
Bottom line: Dhanteras 2026 is a value-led recovery. Price easing, wedding demand, diamond and silver momentum and strong festive bookings are driving growth, while volumes hold steady. Retailers who combine lighter designs, transparent pricing and exchange offers are best placed to gain.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.