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SIJE 20th anniversary celebrations end on a high note – paving the way for SIJE 2026 and the World Diamond Congress

18,690 visitors attended Asia Pacific’s most influential jewellery show,where global masterpieces chartered milestone moments

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The 20th edition of the Singapore International Jewelry Expo (SIJE) drew to a glittering close on 13 July 2025 at Marina Bay Sands, celebrating two decades of elevating Singapore as a global jewellery capital. Held over four days, the show welcomed 18,690 visitors, from international collectors and gem connoisseurs to industry professionals and regional trade buyers – who came to witness a breath-taking showcase of over USD250 million worth of the world’s finest jewellery and gemstones.

This landmark edition also heralds what comes next – SIJE 2026. Set to return on 16 July 2026, the 21st edition of SIJE will be co-located with the World Diamond Congress, one of the most prestigious global gatherings in the diamond industry. The congress was held for the first time in Singapore in 1988 and is returning after 37 years. The Congress and SIJE will form the foundation of the inaugural World Diamond & Jewellery Week, signalling a new era of prominence for Singapore on the international jewellery stage.

A momentous start to a milestone edition

SIJE 2025 was officially opened on 10 July 2025 by Guest-of-Honour Ms Low Yen Ling, Senior Minister of State for Trade and Industry, and Culture, Community and Youth. The opening ceremony was graced by ambassadors, trade officials, and international delegates, underscoring the show’s stature as both a premier marketplace and a platform for global economic engagement.

Notably present were representatives from SIJE 2025’s Country Partner, Italy, including Fabio Conte, Deputy Head of Mission at the Embassy of Italy in Singapore; and Giorgio Calveri, Trade Commissioner for Singapore and the Philippines, Italian Trade Agency (ITA).

Their presence also marked SIJE’s largest-ever Italian Pavilion, a showcase of 49 illustrious Italian brands commemorating 60 years of Singapore–Italy diplomatic ties.

Global reveals, heritage craftsmanship, and innovative artistry took centre stage

This year’s edition, the largest in SIJE’s history, hosted 414 exhibiting brands from 26 countries, showcasing heritage traditions, contemporary artistry fused with technological innovations, and some of the most valuable pieces ever seen in the region.

Crowd highlights at SIJE 2025 included:

· The global debut of a USD 2.5 million, 100-carat natural diamond necklace by IVY Masterpiece.

· The Asia-Pacific launch of Zevaher, a Dubai-headquartered luxury jeweller redefining Middle Eastern opulence for the global market.

·  Pavilions from China, Hong Kong, Japan, Singapore, and Thailand – reflecting SIJE’s standing as the jewellery gateway to Southeast Asia and beyond.

Beyond the booths: Immersive experiences and curated programmes

SIJE 2025 extended far beyond exhibitions, delivering a vibrant programme of curated talks, launches, and interactive showcases that engaged both trade and public audiences:

· Official Opening Ceremony & Runway Fashion Show (10 July) – A spectacular opening that set the tone for the milestone edition, featuring live model showcases of iconic jewellery creations.

· Trendvision Jewellery + Forecasting: WONDERLAND (11 July) – Led by global trend forecaster Paola De Luca, the roadshow offered key insights from the Jewellery Trendbook 2026+ on what’s shaping the future of jewellery.

· BaZi for the Leaders by Team Joey Yap (12 July) – An inspiring Saturday session using ancient BaZi wisdom to help jewellery entrepreneurs and creative professionals discover their inner leadership potential.

· Ticking Trends: The Future of Watches (12 July) – A dedicated session exploring contemporary watch design, horological craftsmanship, and the fusion of gems and movement.

· 20th Anniversary Grand Lucky Draw (13 July) – A crowd-pleasing finale celebrating two decades of SIJE, where attendees stood a chance to win exclusive jewellery prizes in a special draw.

These activities brought education, inspiration, and excitement to the show floor, enriching the SIJE experience for collectors, designers, and jewellery enthusiasts alike.

“SIJE 2025 was more than a celebration of our 20-year journey. It was a bold statement of where we are headed,” said Dr Ilaria Cicero, CEO of IEG Asia. “To see SIJE grow from a regional event to an international launchpad has been remarkable. With the announcement of the World Diamond Congress and our upcoming 21st edition in 2026, we are proud to position Singapore at the epicentre of the global jewellery conversation.”

A fitting close to a milestone edition

The success of SIJE 2025 affirms its growing influence as a strategic platform for the international jewellery trade. As the show concludes its 20th edition, all eyes now turn to its next chapter – one that will see SIJE take on an even more pivotal role with the co-location of the World Diamond Congress in 2026.

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ShowBuzz

Coffee with Dr Chetan Kumar Mehta -In conversation with Russell Mehta

A masterclass in authentic leadership

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In candid and insightful dialogue, Dr. Chetan Kumar Mehta CMD-Laxmi Diamonds, Bengaluru explores the multifaceted life of Russell Mehta, MD-Rosy Blue India. The discussion offers a raw look at the realities of leadership, moving beyond professional achievements to uncover the personal experiences.Success, failure, pain and triumphs – Russell Mehta told it all.

The dialogue transcended the typical corporate narrative, offering a profound exploration of leadership, resilience, and the human experience behind the professional title. Russell Mehta shared a transparent account of his journey, detailing the triumphs and the tribulations that have shaped his tenure at the helm of one of the industry’s most respected organizations.

Key Takeaways & Leadership Philosophies

 The conversation yielded several high-impact “gems” of wisdom that serve as a roadmap for both current and aspiring leaders:

  • The Power of Perspective: Russell Mehta emphasized a foundation of gratitude, noting that “Every day is a fantastic day.” He reminded us that neither prosperity nor adversity is permanent, advocating for a balanced emotional state through all business cycles.
  • Legacy & Values: Citing the foundational influence of his father, he identified honesty, integrity, and passion as the non-negotiable pillars of a sustainable business.
  • Relationship Management: In a poignant reflection on family enterprises, he noted that preserving familial bonds must take precedence over commercial interests—even if it means reassessing business alignments.

    • The Utility of Crisis: Rather than viewing challenges as setbacks, he framed them as essential for character building. Crisis serves as a rigorous training ground, preparing a leader to navigate future uncertainties with composure.
    • Strategic Detachment: He cautioned against the “fatal flaw” of over-attachment. Maintaining a degree of objectivity is critical for making rational, data-driven decisions that protect the long-term health of the organization.
    • People-Centric Excellence: In his view, “No business is bad; it is the team that makes a business good or bad.” This reinforces the idea that human capital is the ultimate differentiator in any sector.

    Strategic Advice for the Next Generation

    Russell Mehta concluded with a powerful call to action for emerging leaders, focusing on the “currency of trust”:

    • Vocation over Occupation: Cultivate genuine passion for your work; without it, obstacles become insurmountable.
    • Authenticity: Always “walk the talk.” Alignment between words and actions is the only way to build enduring credibility.
    • Adaptability: Rather than lamenting industry-specific downturns, leaders should focus on diversifying their skill sets and developing acumen across multiple sectors.
    • Trust is the single biggest currency.”

    This session was more than an interview; it was a masterclass in authentic leadership. We walk away inspired to lead with more heart, more resilience, and an unwavering commitment to integrity.

    The session ended on an emotional note: The unveiling of Heero, a book chronicling the life and values of  Arunkumar Ramniklal Mehta, founder of the Rosy Blue Group, beloved father of Russell Mehta.

    Drawn from over four decades of  Mehta’s handwritten Gujarati journals, Heero departs from the conventional business biography. It reflects on leadership shaped by restraint, ethics and long-term thinking.

    Curated over five years by  Russell Mehta, the book also highlights Arunkumar Mehta’s role as a philanthropist and an institution builder, including his contribution to the Bharat Diamond Bourse. Released through private circulation, Heero positions his life as a guide for ethical decision-making beyond business.

    Watch the entire episode on JewelBuzz YouTube channel

    By JB EXCLUSIVE

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    JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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