National News
Shraddha Kapoor–Backed Palmonas in Talks to Raise ₹200–250 Crore From Xponentia Capital
The proposed round may value the demi-fine jewellery brand at Rs.1,600–1,800 crore, tripling its valuation from earlier this year amid rising investor interest in affordable luxury and lab-grown diamond segments.
Palmonas, the demi-fine jewellery brand co-founded by Shraddha Kapoor, is in advanced discussions to raise Rs.200–250 crore from mid-market private equity firm Xponentia Capital, according to people familiar with the talks. The new round is expected to value the Pune-based startup at Rs.600–1,800 crore, over three times its previous valuation.
Earlier this year, Palmonas secured Rs.55 crore from Vertex Ventures at a valuation of Rs.500–550 crore. The company is currently tracking an annualised revenue run rate of Rs.300 crore, reflecting strong consumer demand in the fashion and lab-grown diamond jewellery categories.
Industry investors note that smaller jewellery brands are actively raising capital to expand inventory and strengthen offerings ahead of the high-demand Valentine’s Day season.
Founded in 2022 by Amol Patwari and Pallavi Mohadikar, with actress Shraddha Kapoor joining later as co-founder, Palmonas focuses on demi-fine jewellery crafted from surgical stainless steel, sterling silver, and 18K gold vermeil. Its collections include necklaces, rings, earrings, bracelets, and mangalsutras.
In its previous fundraise, Palmonas announced plans to expand its product lines and open 100 new stores within 12 months. Both the brand’s CEO and Xponentia declined to comment on the ongoing discussions.
The potential investment underscores the growing investor appetite in India’s fast-evolving jewellery market, especially within accessible luxury and lab-grown segments.
National News
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey
This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.
While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”
Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.
The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.
Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.
Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”
At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.
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