National News
Shazahn Padamsee Celebrity Face for JAS 2025 at the Exhibitors Networking Evening

Jewellers Association Jaipur hosted a royal Exhibitors Networking Evening for JAS: The Premium B2B Show at Jaipur Marriott Hotel. The moment sparkled as the Celebrity Face of JAS 2025, Shazahn Padamsee arrived wearing the jewellery by Sunil Jewellers Jaipur. She also unveiled the new poster of JAS 2025 in a grand ceremony.
The exhibitors from across India came together to connect and gear up for JAS Show! Welcomed with colourful bandhani dupattas, everyone felt the warmth of Jaipur’s hospitality.

Committee members — Alok Sonkhiya (President, Jewellers Association Jaipur), Ashok Maheshwari (Convenor, JAS), Neeraj Lunawat (Honorary Secretary), Raju Mangodiwala (Vice President & Co-Convenor, JAS), Ajay Godha (Joint Secretary) and Naresh Agroya (Co-Convenor, JAS & Coordinator JEA) — shared the key highlights and new features of JAS 2025, inspiring exhibitors to make the most of this premier B2B platform.
And, a rocking performance by Indian Idol fame Piyush Panwar made the evening unforgettable.


BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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