National News
Senco unveils Dhanteras Shagun Campaign and Festive Collections with Kiara Advani & Kartik Aryan
Senco Gold & Diamonds Launches Dhanteras Shagun Campaign with Kiara Advani & Kartik Aaryan, Celebrating 85 Years of Trust, Tradition, and Timeless Craftsmanship
Senco Gold & Diamonds (Senco), one of India’s leading jewellery retailers with a legacy spanning over 85 years, proudly announces the launch of its Dhanteras Shagun Campaign this festive season with Actors Kiara Advani & Kartik Aryan. With a footprint of 192+ showrooms across the country, Senco is one of the largest Pan India Jewellery Retail Brand, headquartered in Eastern India — a name synonymous with trust, tradition, and craftsmanship.
Set against the luminous backdrop of Diwali and Dhanteras-The most auspicious time to buy gold, diamonds, silver jewellery, bars and coins, the campaign brings to life intimate, heartfelt moments of love, shared among families and near & dear ones — a husband’s thoughtful surprise, a mother-daughter tradition, a grandmother lighting diyas with devotion. Each story captures the gentle rhythm of festive life, where emotions shine brighter than the lights that adorn our homes.
Diwali, the festival of lights, celebrates the victory of light over darkness and positivity over despair. It is a time to honour bonds, embrace tradition, and express gratitude to the ones who bring meaning and strength to our lives. Rooted in a legacy of craftsmanship and emotion, Senco becomes an integral part of every family’s Shagun — a timeless promise of light, love, and legacy that shines across generations.
To celebrate the spirit of the season, Senco Gold & Diamonds proudly presents the Shagun Collection — a festive range of meticulously crafted designs in Yellow Gold, Diamonds, Antique, and Polki. Each piece in this collection is a symbol of auspicious beginnings and heartfelt blessings, designed to be passed down as heirlooms of joy and togetherness.
Complementing this signature collection are specially curated festive offerings that cater to every style and sentiment. The Lotus Collection by Everlite features trendy, lightweight jewellery in 9kt gold jewellery— inspired by the purity and prosperity of the lotus flower, and perfect for those seeking elegance with everyday wearability.
The Tattwa Collection by Gossip brings a contemporary twist to festive dressing with fashion-forward silver jewellery. It blends bold design with a vibrant, celebratory flair — ideal for those who love to express themselves with modern, statement pieces.
For men, the Aham Collection introduces a bold new range of jewellery that celebrates strength, individuality, and timeless masculinity. With refined craftsmanship and distinctive styling, it offers a unique way to express personal identity during the festive season.
Finally, Perfect Love captures the magic of rare brilliance with Hearts & Arrows cut diamond jewellery — a tribute to eternal romance. These exquisite pieces are crafted to mark the most meaningful moments, making them the perfect gift of love this Diwali.
The campaign evokes a deep sense of nostalgia, beauty, and belonging, reminding us that true prosperity is not measured by what we wear, but by the love we carry in our hearts.
At the heart of this visual narrative is Kiara Advani, a silent observer and the embodiment of Senco’s elegance and spirit. Moving gracefully through each frame, she connects one story to another — like a golden thread weaving tradition, emotion, and celebration into one seamless tapestry. Through her eyes, we see how Senco jewellery becomes an inseparable part of our sacred rituals, turning every act of gifting into a timeless expression of love and legacy.
Commenting on the same, Joita Sen (Director & Head of Marketing & Design, Senco Gold & Diamonds), said, “The Dhanteras Shagun Campaign is a poetic celebration of togetherness — where every glimmer of gold reflects the warmth of love, and every piece of Senco Gold & Diamonds jewellery becomes a cherished keeper of memories”.
Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “Gold & silver has been one of the best performing assets in last two years and the wise decision taken by Indian Families and culture is helping the Indian Household to increase their wealth over the years and this Dhanteras they should continue. To celebrate the spirit of Dhanteras and enhance the festive shopping experience for our valued customers, Senco Gold & Diamonds is offering a range of exciting deals across all our showrooms from October 07 to October 20, 2025. Customers can enjoy a benefit of upto Rs. 700-1000 per gram CASHBACK on gold jewellery and up to 15% off on diamond jewellery buy. Additionally, we are offering 0% deduction on old gold exchange and additionally special coupon of Rs 500 on every Rs 10,000 +transaction, plus a chance to win upto 1kg of Gold— ensuring there’s something for every buyer this Dhanteras at Senco Gold & Diamonds”.
National News
MMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
As Part Of The Association, Sidharth Will Lead MMTC-PAMP’s New Integrated Campaign, ‘Purest And More,’ Showcasing The Brand’s Expanding Portfolio Across Physical Precious Metals, Digital Investments and Responsible Gold Recycling.
MMTC-PAMP, India’s only London Bullion Market Association (LBMA)-accredited Good Delivery Gold & Silver refiner, today announced acclaimed actor Sidharth Malhotra as its Brand Ambassador, marking a significant milestone in the brand’s journey to strengthen its connection with a new generation of consumers. As part of the association, Sidharth will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More,’ showcasing the brand’s expanding portfolio across physical precious metals, digital investments and responsible gold recycling.
The integrated campaign showcases MMTC-PAMP’s complete ecosystem, from 24K 999.9+ purest gold and silver coins and bars to digital gold and silver, gold recycling, online purchasing and assured buyback services. Through relatable, everyday moments and festive celebrations, the campaign reinforces MMTC-PAMP’s position as India’s most trusted precious metals brand while making gold ownership more relevant, accessible and convenient for today’s consumers.
Announcing the association, Samit Guha, Managing Director and CEO, MMTC-PAMP said:
“We are delighted to welcome Sidharth Malhotra to the MMTC-PAMP family. Sidharth has built a strong reputation through authenticity, credibility and a modern outlook—qualities that closely reflect the values of our brand. As one of India’s most admired and influential actors, he enjoys a deep connect across generations, making him an ideal ambassador as we continue expanding the reach of MMTC PAMP among both seasoned investors and first-time buyers.
This partnership comes at an exciting phase in our growth as we continue to redefine precious metals ownership through innovation, responsible sourcing and world-class quality. Through our ‘Purest And More’ campaign, we are showcasing how MMTC-PAMP today offers far more than physical gold—from digital investments and online buying to gold recycling and assured buyback—while remaining uncompromising on purity and trust.”
The campaign film unfolds through a series of relatable family moments around a wedding celebration, with Sidharth naturally introducing consumers to MMTC-PAMP’s diverse offerings. The storytelling highlights that every MMTC-PAMP offering is backed by the brand’s commitment to purity, trust and convenience while reinforcing its promise of “Purest And More.”
Speaking on the association, Sidharth Malhotra said:
“MMTC-PAMP has built a remarkable reputation for purity, trust and innovation, while also modernising the way people invest in and experience precious metals. Whether it’s celebrating life’s milestones, building long-term wealth or embracing more responsible choices through recycled gold, the brand continues to stay relevant for today’s consumers. I’m excited to be part of this journey and look forward to connecting with people through the ‘Purest And More’ campaign.”
The association brings together one of India’s most recognised actors with one of the country’s most trusted precious metals brands at a time when consumer interest in certified physical gold, digital gold and sustainable precious metals solutions continues to grow. With Sidharth Malhotra as the face of the brand, MMTC-PAMP aims to further strengthen its leadership position while deepening engagement with a younger, digitally connected audience.
The campaign will be amplified across television, digital platforms, social media, print, retail stores and e-commerce channels, with dedicated creatives highlighting key offerings including digital gold and silver, festive gifting, Virasat recycled gold, Akshaya Tritiya, Diwali and MMTC-PAMP’s certified purity credentials.
Link to the TVC (YouTube):
Link to the TVC (Instagram):https://www.instagram.com/p/DciH4s7tim5//
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