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Senco Gold & Diamonds unveils Ganesh Chaturthi New Designs & Offers to celebrate the festival of birthday of Lord Ganesha

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Mumbai, August 2025: Senco Gold & Diamonds is a leading pan-India jewellery retailer with a legacy of more than eighty-five years and the largest jewellery retail player in Eastern India based on number of showrooms with a whooping count of 186+, introduces Ganesh Chaturthi New Designs and offers to celebrate the festival of birthday of Lord Ganesha, the Lord of knowledge, wisdom, prosperity and good fortune. The festival is also known as Vinayak Chaturthi or Vinayak Chavithi.

The ten-day-long festival is a time of devotion and cultural splendour that brings people together.  It is believed that devotees who pray to Lord Ganesha on this auspicious day can fulfil their wishes and are bestowed with good luck and prosperity.

This Ganesh Chathurthi pays homage to the divine aura with gold and diamond jewellery pieces that will not only heighten your whole look but also symbolise prosperity, where customers can explore a wide range of new designs of Gold, Platinum & Diamond jewellery. The Ganesh Chaturthi collection celebrates tradition with a modern touch.

Commenting on this, Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, “Senco Gold & Diamonds is known for its exquisite jewellery collections, which are handcrafted with precision and devotion to detail. The brand’s jewellery is inspired by Indian culture and heritage, and it offers a wide variety of designs and styles to choose from, including traditional, modern, and contemporary. The Ganesh Chaturthi festival holds tremendous significance for devotees across Inia and to celebrate that we have introduced fantastic offers of Rs 100 off per gram on gold rate, upto 35% off on making charges in gold jewellery, upto 10% off on diamond value and upto 25% off on making charges of diamond jewellery, upto 10% off on making charges of silver items, and 0% deduction on old gold jewellery exchange. Special discounts in Sennes (Leather) of upto 15% on diamond value (lab-grown diamond jewellery), and upto 15% discount in the MRP of Leather Bags”.

Commenting on this Mrs. Joita Sen, (Director and Head of Marketing & Design, Senco Gold & Diamonds), said, “August is a month of festivities across India, with Rajasthan, Harryana and Bihar celebrating Teej and Maharashtra observing Ganesh Chaturthi. To celebrate the birthday of Lord Ganesha this year, we have launched new pendant designs crafted in gold and diamonds, each such pendant is designed to be lightweight, sleek, and timeless. The jewellery pieces embody reverence for Lord Ganesha while reflecting contemporary elegance, making them perfect symbols of devotion that fit seamlessly into today’s lifestyle”.

Senco Gold & Diamonds offers extensive jewellery collection, including gold, diamond, silver, platinum, as well as precious and semi-precious stones under brands such as Everlite, focused on lightweight jewellery; Gossip, the silver and costume jewellery brand; and D’Signia, which offers a premium jewellery retail shopping experience to customers. Senco Gold & Diamonds also has an Aham collection of jewellery catering to men and a Vivaha collection, which is a premium designer wedding jewellery range. The Ganesh Chaturthi Offers will be available from August 26-31st, 2025, at all Senco Gold & Diamonds showrooms and online channels

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Dassani Brothers introduces “Aarambh – A New Beginning, A New Brilliance” A festive ode to light, legacy, and new possibilities

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This Diwali, Dassani Brothers unveils its latest fine jewellery collection — “Aarambh: A New Beginning, A New Brilliance.” Drawing inspiration from the essence of Diwali and the charm of new beginnings, the collection is an ode to inner radiance — a glow that deepens and evolves with each chapter of life.

Aarambh represents a graceful evolution in the creative journey of Dassani Brothers. It reimagines the grandeur of Indian craftsmanship through a contemporary perspective — where traditional polki and jadau artistry meet modern, fluid design. Every piece in the collection embodies renewal and optimism, capturing the spirit of celebration that defines the festival of lights.

Adding a new dimension to the festive narrative, Aarambh introduces the use of black enamel — a symbolic nod to Diwali’s deeper philosophy of darkness giving way to light. The striking contrast between the rich black enamel and shimmering polki mirrors the journey from shadow to radiance, evoking balance, beauty, and transformation. It’s a poetic expression of how brilliance shines brightest when born from contrast.

From dainty earrings that glimmer like diyas to statement necklaces that exude festive opulence, Aarambh beautifully marries emotion with artistry. Uncut diamonds, vibrant gemstones, lustrous goldwork, and bold enamel detailing come together in perfect harmony — reflecting the brand’s enduring dedication to precision, innovation, and timeless elegance.

Commenting on the new launch, Sumit Dassani, Partner at Dassani Brothers, said, “Diwali is a symbol of light, hope, and renewal — sentiments that are deeply intertwined with our philosophy. With Aarambh, we pay homage to the idea of embracing change with grace — of welcoming every new beginning with a brilliance that is uniquely one’s own. The addition of black enamel celebrates the balance between light and darkness, reminding us that both are integral to beauty and growth.”

With its refined aesthetic and versatile appeal, Aarambh speaks to the modern woman — one who honours her roots yet charts her own course. Each creation serves as a gentle reminder that every new beginning carries within it the promise of brilliance — just as every sparkle reflects the legacy of craftsmanship and care that defines Dassani Brothers.

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