Brand Talks
Senco Gold & Diamonds Pays Tribute to Artisans with #AapkaShukriya Campaign Film
Khushiyon Ki Reet’ series, the new film honors the craftsmanship and legacy of kaarigars who are the heart of every Senco creation.
Senco Gold & Diamonds has released a moving new campaign film titled #AapkaShukriya, the latest installment in its ‘Khushiyon Ki Reet’ series. This emotionally resonant ad pays tribute to the kaarigars—the skilled artisans whose craftsmanship breathes life into every piece of Senco jewellery.
Shining a light on the often-overlooked stories of these master craftsmen, the film acknowledges their deep role in not just creating beautiful jewellery, but in shaping Senco’s 85-year legacy of artistry, tradition, and emotional connection.
“Our ‘Aapka Shukriya’ film is an ode to our kaarigars and the exquisite craftsmanship that Senco’s legacy is built on,” said Joita Sen, Director and Head of Marketing & Design at Senco Gold & Diamonds.
“We thank our kaarigars for their dedication, skill, and loyalty over the decades and generations. They are the true artists behind every Senco masterpiece.”
The campaign builds on the previous film in the series, which introduced the Vivaah Collection—a bridal range that blends traditional charm with modern elegance. Featuring intricate designs in gold, diamond, polki, and antique styles, the collection includes standout pieces like gold pola chokers, chur bangles, and gold-pearl necklaces.
With #AapkaShukriya, Senco once again turns the spotlight onto the hands behind the heritage—the kaarigars who carve every curve and set every stone, transforming raw gold into symbols of joy and legacy.
Brand Talks
Bhima Jewellery Unveils Limited Edition Signature Collection & Inaugurates Great Indian Antique Jewellery Fest
Festive offers, exclusive antique designs and special launch highlight the Christmas–New Year celebration across select Kerala showrooms
Bhima Jewellery has launched the Grand Great Indian Antique Jewellery Fest at its showrooms in Thiruvananthapuram, Pothencode and Attingal, marking the festive season with exclusive launches and attractive offers. The inauguration ceremony was held in the presence of Bhima Jewellery Chairman Dr. B. Govindan, Managing Director Suhas M.S., Directors Gayatri Suhas and Navya Suhas, along with valued customers.
Running from December 20 to December 31, the festival offers customers up to 50% off on gold jewellery, discounts of up to Rs.15,000 per carat on diamond jewellery, and exchange benefits of up to Rs.2,000 on old gold.
A major highlight of the fest was the unveiling of Bhima Jewellery’s Limited Edition Signature Collection, specially curated for the occasion. The collection showcases antique-inspired designs that reflect exceptional craftsmanship and timeless elegance.
Speaking on the occasion, Managing Director Suhas M.S. invited customers to celebrate the Christmas and New Year season with Bhima Jewellery, noting that over 3,000 handpicked statement pieces from across India have been brought together for the festival. The Great Indian Antique Jewellery Fest aims to deliver a distinctive shopping experience through exclusive collections, festive benefits and Bhima Jewellery’s trusted legacy of purity and excellence.
-
National News4 days agoIIBS-11: Navigating the ‘New Gold Rush’ in a fragmenting global economy
-
International News4 days agoOroarezzo 2026, with Italian Exhibition Group, Manufacturing Explores New Markets
-
International News4 days agoGemfields nets $53m in Bangkok ruby auction
-
New Premises4 days agoLimelight Diamonds Unveils Exclusive Visakhapatnam Store in the Presence of Union Minister of Civil Aviation Shri Kinjarapu Ram Mohan Naidu
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.